Software Alternatives, Accelerators & Startups

Decodo VS EcholoN

Compare Decodo VS EcholoN and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Decodo logo Decodo

Decodo is perhaps the most user-friendly way to access local data anywhere. It has global coverage with 195 locations, offers more than 55M residential proxies worldwide and a great deal of scraping solutions.

EcholoN logo EcholoN

Holistic service management: service, support + customer care. From Ticketing to Helpdesk, Service Desk, ITSM to Enterprise Service Management, Service Technician and Field Service Management (FSM)...
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  • Decodo Landing page
    Landing page //
    2022-08-26

Decodo has been a promising proxy provider since its first days in 2018. They offer a wide selection of proxies (residential, shared and private datacenter proxies) and three full-stack scraping APIs with 100% success rates and a no-code scraper. It has an easy-to-use dashboard, public API, and flexible payment methods. Being awarded for its consumer-centric approach, Decodo continues to look for ways to make public data gathering as simple and accessible to everyone as possible.

The key things Decodo offers for you:

  • 55M+ high-quality residential IPs with an average speed of <0.5 sec.

  • Global coverage โ€“ target 195+ locations, including cities and 50 US states.

  • Pay As You Go option - $3.5 per 1GB.

  • 500K+ shared and dedicated datacenter IPs.

  • Unlimited connections and threads.

  • Full anonymity and security.

  • Smart Wallet for easy payment management.

  • Fantastic 24/7 support with 40s average response time.

  • User-friendly dashboard with a quick and easy proxy setup.

  • Detailed documentation and an informative blog.

  • A bunch of free tools with any plan subscription.

  • Free trial for all products..

  • EcholoN Landing page
    Landing page //
    2022-09-29

EcholoN is a state-of-the-art enterprise service management (ESM) platform specifically designed to help businesses deliver efficient and responsive services. With a wide range of features covering service management, helpdesk software, and helpdesk & ticketing system, EcholoN is the ideal solution to improve customer service and customer care with FSM.

This comprehensive service management platform provides organisations with the tools to effectively manage their service operations. EcholoN allows you to manage and quickly respond to all customer service tickets in one central location.

EcholoN's service desk brings together all the essential tools you need to provide effective customer service. From capturing and managing customer tickets to tracking ticket processing and communicating with customers, EcholoN's Service Desk feature has everything you need to better organise your customer service.

In addition, EcholoN offers functions for ITSM and configuration management. The IT service management functions enable you to effectively manage your IT services and improve customer satisfaction. EcholoN's configuration management and CMDB help you track the configuration of your IT infrastructure and manage changes.

Solutions overview

Visit: EcholoN

EcholoN

Website
echolon.de
Pricing URL
-
$ Details
freemium โ‚ฌ5000.0 / One-off (5 User)
Platforms
Windows Windows Phone iOS Android Linux RPC API GraphQL API Telegram REST API
Release Date
1997 July
Startup details
Country
Germany
State
Hamburg
Founder(s)
Jochen Moeller
Employees
20 - 49

Decodo features and specs

  • Large Proxy Pool
    Smartproxy offers a vast pool of residential and data center proxies, which expands the choice and decreases the chance of IP bans.
  • User-friendly Dashboard
    The service provides an intuitive and easy-to-use dashboard, making it simple for users to manage their proxies and monitor usage.
  • High Anonymity
    Smartproxy ensures high levels of anonymity and privacy, useful for activities requiring discreetness like web scraping.
  • Global Coverage
    With proxies available in numerous locations worldwide, users can access geographically restricted content or conduct broad market research.
  • 24/7 Customer Support
    Their customer support is available around the clock, offering reliable and prompt assistance to users via live chat and email.
  • Flexible Pricing Plans
    Smartproxy provides a range of pricing plans catering to different needs and budgets, including pay-as-you-go options.

Possible disadvantages of Decodo

  • Higher Cost for Premium Plans
    While they do offer flexible pricing, the more advanced plans can be expensive, making them less accessible for smaller businesses or individual users.
  • Usage Limitations
    There are bandwidth limitations depending on the plan you choose, which can be restrictive for tasks requiring large data transfers.
  • Shared Proxies
    Some of the proxies are shared, which can potentially slow down connection speeds or lead to IP bans if other users abuse the service.
  • No Free Trials
    Smartproxy does not offer a free trial, which could deter potential customers who are unwilling to commit without trying the service first.
  • Learning Curve for Advanced Features
    Utilizing some of the more sophisticated functionalities might require a learning curve, especially for users not familiar with proxy services.

EcholoN features and specs

  • CMDB
  • Offline
  • App
  • Workflow Engine
  • ITSM
  • Help Desk
  • AI
  • Bot integration
  • Field Service Management
  • Knowledgebase
  • Customer Service
  • CMMS
  • Online and Offline
  • Ticketsystem
  • ETL / Data Integration
  • GraphQL

Analysis of Decodo

Overall verdict

  • Smartproxy is generally well-regarded in the proxy service industry. It is recommended for those who need reliable and efficient proxy solutions with a balance of cost and performance. However, like any service, itโ€™s important for users to assess their specific needs and test the platform to ensure it meets their requirements.

Why this product is good

  • Smartproxy is considered a good proxy service provider due to its extensive network of residential IP addresses, competitive pricing, and high success rates for web scraping and bypassing geo-restrictions. The service offers user-friendly management tools and responsive customer support, making it suitable for both beginners and advanced users. Additionally, Smartproxy places a strong emphasis on security and privacy, which are crucial factors for many users.

Recommended for

  • Web scraping professionals
  • SEO specialists
  • Businesses looking to bypass geo-restrictions
  • Users concerned with online privacy and security
  • Data miners needing reliable residential proxies

Analysis of EcholoN

Overall verdict

  • EcholoN is a strong choice for businesses looking for a versatile and reliable IT service management solution. It is particularly well-regarded for its flexibility and ability to integrate with other systems, which can enhance overall organizational efficiency.

Why this product is good

  • EcholoN is considered a good solution because it offers comprehensive IT service management tools that are highly customizable and scalable. It supports various business processes and provides an intuitive interface. The platform is known for its robust reporting and analytics capabilities, helping organizations streamline operations and improve service delivery.

Recommended for

  • Medium to large enterprises
  • Organizations looking for customizable IT service management solutions
  • Businesses that require strong reporting and analytics features
  • Companies in need of a scalable platform to manage various business processes

Decodo videos

Residential rotating proxies. Why choose Smartproxy?

More videos:

  • Tutorial - Smartproxy review &amp; How to smartproxy
  • Review - Proxies for Scraping
  • Tutorial - How to Start Using Smartproxy
  • Review - Smartproxy Review 2023: Best Price To Value Proxies
  • Review - IPFighter| Review Smartproxy
  • Review - DECODO Review 2025 (Ex-Smartproxy) | Still the BEST Proxy?
  • Review - Decodo Review 2025 (former Smartproxy) | FULL Review of new features!

EcholoN videos

EcholoN in 3 minutes

Category Popularity

0-100% (relative to Decodo and EcholoN)
Proxy
100 100%
0% 0
Help Desk And Ticketing
0 0%
100% 100
Residential Proxies
100 100%
0% 0
Customer Service
0 0%
100% 100

Questions & Answers

As answered by people managing Decodo and EcholoN.

How would you describe the primary audience of your product?

EcholoN's answer:

As a software development company specializing in holistic service management software, EcholoN caters to a diverse range of audiences.

One primary audience for EcholoN is businesses of all sizes and industries that require a robust system to manage their service operations. This includes companies in fields such as IT, telecommunications, facilities management, healthcare, and many others. These businesses are seeking a comprehensive solution to streamline their service processes, enhance collaboration, and improve overall efficiency.

Furthermore, EcholoN attracts professionals within these businesses who are responsible for managing and overseeing service operations. This may include service managers, IT managers, facilities managers, and other decision-makers who are seeking a user-friendly and customizable software to meet their unique requirements.

EcholoN also appeals to IT departments within organizations that are in search of software that seamlessly integrates with their existing systems, such as CRM and ERP platforms. These IT professionals value software that can be easily implemented and integrated without causing disruptions to their current workflows.

Overall, EcholoN's primary audience consists of businesses and professionals looking for a holistic service management solution that can be tailored to their specific needs, provides ease of use, and offers seamless integration with other systems.

What's the story behind your product?

EcholoN's answer:

The story behind EcholoN is one of innovation, dedication, and a passion for providing businesses with holistic service management solutions.

EcholoN was founded by a team of software development experts who recognized the growing need for a comprehensive software platform that could effectively manage service operations across various industries. These visionary individuals saw an opportunity to bridge the gap between multiple systems and processes that were often disjointed and inefficient.

The journey began with extensive research and analysis, studying the pain points and challenges faced by businesses in managing their service operations. Through countless hours of brainstorming and collaboration, the team conceptualized a software solution that would address these challenges head-on.

With a clear vision in mind, the team delved into the development process, leveraging their expertise in software development, project management, and service management. They focused on creating a solution that would seamlessly integrate with existing systems and provide businesses with the flexibility and customization they needed.

Throughout the development process, the team remained dedicated to ensuring that EcholoN would not only meet industry standards but also exceed user expectations. They understood the importance of a user-friendly interface and focused on creating an intuitive platform that could be easily adopted by businesses of all sizes and technical backgrounds.

After months of hard work, testing, and refining, the first version of EcholoN was launched. From its inception, EcholoN stood out from its competitors due to its emphasis on seamless integration, tailored solutions, user-friendly interface, enhanced collaboration, comprehensive reporting, and exceptional customer support.

The positive response from businesses using EcholoN was overwhelming. Companies experienced increased efficiency, improved communication, and enhanced customer satisfaction. This success motivated the team behind EcholoN to continue refining and enhancing the software, incorporating customer feedback and industry best practices.

Today, EcholoN is recognized as a leader in holistic service management software, trusted by businesses around the globe. The company continues to innovate and evolve, staying ahead of emerging technologies and industry trends to ensure that businesses have access to the most advanced tools for managing their service operations.

The story of EcholoN is not just about software development; it's about empowering businesses to excel in their service delivery, achieve operational excellence, and drive sustainable growth. With a relentless commitment to innovation and customer satisfaction, EcholoN is shaping the future of holistic service management.

Why should a person choose your product over its competitors?

EcholoN's answer:

In a world where businesses are constantly striving for efficiency and effectiveness, the right software can make all the difference.

Seamless Integration

One of the key advantages of EcholoN is its ability to seamlessly integrate with existing systems. Whether you are using CRM software, ERP systems, or other third-party applications, EcholoN can harmoniously connect with them. This integration ensures smooth flow of data and eliminates any gaps or duplication, saving your team valuable time and effort.

Tailored Solutions

Unlike its competitors, EcholoN understands that every business is different. That's why their software is highly customizable to fit your specific needs. From configuring workflows to creating user roles and permissions, EcholoN offers flexibility in designing a solution that works best for your unique requirements. With EcholoN, you are not bound by a one-size-fits-all approach - you are in control.

User-Friendly Interface

While many competitors may offer complex and intimidating interfaces, EcholoN sets itself apart with its intuitive and user-friendly design. The software has been developed with a strong focus on usability, ensuring that even non-technical users can easily navigate and operate the platform. With EcholoN, you don't need to be an IT expert to reap its benefits.

Enhanced Collaboration

Collaboration is key in today's fast-paced business environment, and EcholoN understands that. With its advanced collaboration features, EcholoN promotes seamless teamwork and knowledge sharing. From assigning tasks and tracking progress to centralizing communication and document management, EcholoN fosters a collaborative culture that maximizes productivity and efficiency.

Comprehensive Reporting

In order to make informed business decisions, you need access to accurate and relevant data. EcholoN provides comprehensive reporting capabilities, allowing you to gain valuable insights into your operations. With customizable dashboards, real-time analytics, and easy-to-understand visualizations, EcholoN empowers you to make data-driven decisions that drive growth and success.

Exceptional Customer Support

At EcholoN, customer satisfaction is paramount. Their dedicated support team is always ready to assist you every step of the way. Whether you have questions, need assistance with implementation, or require technical support, EcholoN's reliable and responsive customer service ensures that you are never left stranded. With EcholoN, you are not just getting a software - you are getting a partner in your business journey.

"EcholoN combines the power of seamless integration, tailored solutions, user-friendly interface, enhanced collaboration, comprehensive reporting, and exceptional customer support, making it the ultimate choice for holistic service management."

In conclusion, when choosing a service management software, EcholoN reigns supreme. Its ability to seamlessly integrate with existing systems, provide tailored solutions, offer a user-friendly interface, promote enhanced collaboration, deliver comprehensive reporting, and provide exceptional customer support sets it apart from its competitors. Make the smart choice and choose EcholoN for all your holistic service management needs.

Who are some of the biggest customers of your product?

EcholoN's answer:

  • Airbus,
  • McDonalds
  • Coca Cola

see also (https://www.echolon.de/en/references/)

Which are the primary technologies used for building your product?

EcholoN's answer:

EcholoN leverages a robust technology stack to create its holistic service management software. The primary technologies used for building the product include:

Programming Languages: EcholoN utilizes several programming languages to build its software, including:

  • C#: C-Sharp is a versatile programming language that provides the foundation for EcholoN's backend development. It offers scalability, reliability, and cross-platform compatibility, making it ideal for enterprise-level software solutions.

Database Management System: To store and manage data, EcholoN utilizes a powerful database management system:

  • MS SQL: MS SQL is relational database management system (RDBMS) that is widely used for its scalability, performance, and reliability. It efficiently handles data storage and retrieval for EcholoN's software.

Web Development Frameworks: EcholoN employs web development frameworks to streamline application development and enhance efficiency:

  • AngularJS: AngularJS is an open-source JavaScript framework that powers the frontend development of EcholoN. It simplifies the building of dynamic Single-Page Applications (SPAs), enhancing user experience with its declarative approach.

Software Architecture/Design Patterns: EcholoN incorporates industry-standard design patterns and architectural principles to ensure stability, flexibility, and scalability:

  • Model-View-Controller (MVC): The MVC design pattern separates the application into three interconnected components - model, view, and controller. EcholoN utilizes this pattern to facilitate modular development, making the software easier to maintain and scale.

  • Microservices Architecture: EcholoN follows a microservices architecture, breaking the software into loosely coupled, independently deployable services. This approach allows for scalability, fault tolerance, and enables rapid development of new features.

Cloud Computing: EcholoN leverages cloud computing technologies to enhance scalability and availability. It is available as SaaS in the EcholoN.Cloud but can also be hosted on AZURE and AWS.

By leveraging these technologies, EcholoN creates a robust and efficient holistic service management software solution that meets the diverse needs of businesses across various industries. The careful selection of technologies enables EcholoN to provide a seamless user experience, scalable performance, and adaptability to changing business requirements.

What makes your product unique?

EcholoN's answer:

EcholoN - the individual standard - software - tailor-made suit - is an enterprise service management solution that has been specially developed for companies and institutions of all sizes. EcholoN is a holistic service management system that serves all areas dealing with structured documentation and processes. The software offers a comprehensive solution for the entire service management in companies and is characterised by a high degree of automation. EcholoN is a professional system that enables the greatest possible efficiency and control in the organisation of customer and supplier relationships. An *individual standard software that always remains updateable

EcholoN Metaphor - 3 Comparisons One Solution

EcholoN is like Fischertechnik*...

Fischertechnik is a well-known German construction toy company that has been around since the 1965s. Their toys are known for their durability and flexibility...

EcholoN can be designed, configured and adapted to your needs in a very fine-grained way without programming. EcholoN remains updateable.

EcholoN is like LEGO*...

LEGO is a building system with stable components that can be combined easily and quickly.

**EcholoN also supplies stable standard components and modules that can be combined as desired. Your creativity determines the solution.

EcholoN is like PLAYMOBIL*...

PLAYMOBIL delivers high-quality and comprehensive scenarios.

EcholoN also offers just that - standard workflows, processes and templates for your use cases - which can also be customised. EcholoN - Standard: simple, fast and efficient. Helps companies save time and money.

see also (https://www.echolon.de/en/)

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Decodo and EcholoN

Decodo Reviews

  1. Vladyslav
    ยท Backend Developer at KittenProperties ยท
    Very good quality

    Residential proxy is quite good. High success rate with their proxies even though it is quite expensive

    ๐Ÿ Competitors: NetNut.io
    ๐Ÿ‘Ž Cons:    Expensive
  2. CPAScraping
    ยท Working at CPA Scraping ยท
    My Review of Smartproxy Service

    Smartproxy, in my experience, is a solid choice for heavy-duty web scraping tasks. Been using it for bulk data mining. Their proxy pool's massive โ€“ good for avoiding blocks and captchas. Speed's decent, uptime mostly consistent. Setup? Straightforward. But yeah, pricing's a bit on the higher side, especially for large-scale operations. Overall, Smartproxy delivers, especially for those heavy scraping needs.

    ๐Ÿ‘ Pros:    Ip diversity|Quick data access|Minimal downtime|User-friendly interface:
    ๐Ÿ‘Ž Cons:    Pricey|Some geo-restrictions.|Ometimes slow response.

Proxy Service Awards 2024
After all these years, we still canโ€™t find a provider that combines mid-market rates, premium-grade performance, and newbie-friendly user experience as well as Smartproxy. You can get proxies that work effectively as well or better than enterprise providers, without investing thousands of dollars to reach their bulk rates. The plans start at single digits, but even then you...
Source: proxyway.com
OxyProxy vs. Smartproxy: A Detailed Comparison
Set of Services Provided by Smartproxy Service TypeDescriptionResidential ProxiesOffers IP addresses from real residential connections, ideal for high anonymity and avoiding blocks.Data Center ProxiesProvides faster speeds, suitable for tasks requiring high-speed connections.Rotating ProxiesAutomatically rotates IP addresses, enhancing anonymity and reducing the risk of...
Source: oxyproxy.pro
Top 10 Alternatives to Bright Data (formerly Luminati Proxy Networks)
The proxy pool is one of the cleanest as it is regularly being updated. Currently, it has over 5 million residential IP addresses sourced from many locations. As stated earlier, Soax is affordable even though its pricing model is the same with both Smartproxy and Bright Data โ€“ bandwidth-based. Just like Smartproxy, all you need to use the Soax service is a minimum of $75.
17 BEST Residential Proxies to Buy in 2022 (Cheap & Premium)
Smartproxy offers both residential and datacenter proxies, but their residential ones have the best features. Unlike most other residential proxy providers, Smartproxy focuses solely on providing the best residential IPs to businesses.
Source: earthweb.com
10 Best Free Online Proxy Server List of 2022 [VERIFIED]
Smartproxy offers a residential proxy network with 40M+ IPs. It offers the solutions of data center proxies, search engine proxies, etc. Chrome proxy extension will help you with accessing the localized content. Proxy address generator provides the facility of exporting the proxy list for any software.

EcholoN Reviews

  1. Patrick Hein
    An infinitely reliable tool with enormous functions and an absolute overview!

    All incoming support and training requests as well as service orders are handled with EcholoN. In addition - through delegations to other departments - change requests or second & third level processing are managed. An option to optimise our own processes on a regular basis is offered by reporting: evaluation of completion categories and type of service contracts of the requester(s).

    As far as data reconciliation with our ERP and stability are concerned, EcholoN is colossally reliable. We have been using EcholoN for 2 years - with over 20k tickets/year - and it runs perfectly; no failures.

    To be able to react adequately to different situations and to give us an invaluable overview, we use the possibility of the different cockpits. Predefined mandatory fields set in the appropriate places guarantee both a seamless flow of information and reliable evaluations. The latter can be created with maximum flexibility. New staff can be trained quickly, because the operation is intuitive.

    ๐Ÿ‘ Pros:    Quick and easy|Great customer support|Useful features|Fast support|Easy to setup|Great set of functions|Highly recommend|Third party service integration|Intuitive user interface|Automation and custom functions|Customer support|Simple yet powerful and efficient tool|Offline|Api & webhooks|Rest api|Automatic graphql & rest api
    ๐Ÿ‘Ž Cons:    Canโ€™t find anything bad.
  2. Andree S.
    ยท Team Leader Service Desk at J. Bรผnting Beteiligungs AG ยท
    Holistic service management at professional level

    We continue to expand the system and use it as strategic group software. Very constructive cooperation with the colleagues from EcholoN.

    Pros: Individual configuration options, the software adapts to the company and not vice versa. - Automatic processes (ticket creation, workflows, etc.) DWS takes care of everything! - Different clients for both mobile and stationary use for the different application areas and users - High transparency for users - Good server architecture (application server, server manager, database, applications) - Updates are very easy to install.

    Cons: UserClient too overloaded for some users, but you can also use the WebClient for that - No automatic database archiving, database grows quickly (depending on the application, of course).

    ๐Ÿ‘ Pros:    Its flexible and easy to use|Automation and custom functions|Easy user interface
    ๐Ÿ‘Ž Cons:    Faster growth
  3. Daniel H.
    ยท Head of Network and Systems at ZOLLERN GmbH & Co. KG ยท
    Top Enterprise Service Management Software

    Overall: We use EcholoN very extensively for our daily tasks, be it for service management, CMDB or even change management. Very good support from Germany, competent and friendly staff.

    Pros: Software can be adapted very flexibly to your own processes. Extensive possibilities to create additional data fields and integrate them into the masks. Other systems can be connected and integrated very easily (Active Directory, Baramundi, Excel import, ...) Web client is available and is constantly being expanded. Software maintenance is now very simple, updates can be carried out by the customer without any problems.

    Cons: Due to the flexibility, there is no "standard", each customer "must" design their own processes. Full client sometimes a bit overloaded and longer loading times, then fast operation. Functions are partly available in old and new form for compatibility reasons, which sometimes causes confusion.

    ๐Ÿ Competitors: Track-It!, BMC Remedy
    ๐Ÿ‘ Pros:    Flexible|Excellent support|Friendly and safe community|Easy integration
    ๐Ÿ‘Ž Cons:    Confusing set-up

Social recommendations and mentions

Based on our record, Decodo seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Decodo mentions (6)

  • Best Amazon Scraper APIs To Check Out in 2024
    Smarproxy is another proxy provider that offers a dedicated section for scraping e-commerce platforms including Amazon. Their Amazon API is known for its speed and quality and can be used just with a simple POST request. - Source: dev.to / about 2 years ago
  • Basic Web Browser with Electron +APIS
    Smartproxy: Offers residential proxies with support for HTTP(S) and SOCKS5. It is known for its high success rate and 24/7 technical support. Smartproxy provides a balance between price and performance, making it accessible to less experienced users (Smartproxy). - Source: dev.to / about 2 years ago
  • Cheap Residential Proxy: Affordable and Reliable Proxy Service for Anonymous Browsing
    For instance, imagine you are conducting market research and need to scrape data from various websites for analysis. By using a residential proxy service like anyip.io or Smart Proxy, you can ensure that your scraping activities are secure and undetectable while maintaining anonymity. Additionally, these services effortlessly handle throttling of threads and swiftly manage captchas. Source: over 2 years ago
  • Proxy for Instagram: What is It and How to Get It?
    Smartproxy Rotating residential IPs for multi-accounting. Large rotating residential proxy pool, 195+ countries, no subnets, an easy setup process. The IPs are from both desktop and mobile devices. Different tools for IG automation and affordable price plans ($75/5 GB ($15/GB). However the residential IPs are still P2P, so you have sticky sessions up to 30 min and then proxies rotate. - Source: dev.to / over 3 years ago
  • Smartproxy Review
    Smartproxy is one of the latest rotating residential proxy services to hit the market. Smartproxy offers its users immense features and functionality at affordable rates. If youโ€™re looking for a long-term proxy service to stick to, itโ€™s worth looking at Smartproxyโ€™s unique offerings. - Source: dev.to / about 5 years ago
View more

EcholoN mentions (0)

We have not tracked any mentions of EcholoN yet. Tracking of EcholoN recommendations started around Jun 2021.

What are some alternatives?

When comparing Decodo and EcholoN, you can also consider the following products

Bright Data - World's largest proxy service with a residential proxy network of 72M IPs worldwide and proxy management interface for zero coding.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Oxylabs - A web intelligence collection platform and premium proxy provider, enabling companies of all sizes to utilize the power of big data.

BMC Remedy - IT Service Management Suite

IPRoyal - At IPRoyal, we offer premium proxy servers, including residential, datacenter, ISP, and mobile proxies.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community