
Plausible.io
Fathom Analytics
Google Analytics
Matomo
Simple Analytics
Mixpanel
Pirsch Analytics
A simple and open-source own your website analytics.

Google Analytics
Mixpanel
Hotjar
Amplitude
Geckoboard
Google Tag Manager
Matomo
We make customer data simple.

Which is more popular?
Based on our record, umami should be more popular than Segment. It has been mentioned 98 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | umami.is | segment.com |
| Pricing | ||
| Company | Startup from the United States | Startup from the United States · 500 - 999 employees · 2011 |
| Listed in |
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Umami Burger Review
More videos
What is Segment? How to Implement and Use It.
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How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using umami and Segment. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


We also read the code of these six scripts. Plausible, Fathom, Umami and Pirsch read one entry from localStorage, a switch a site owner can set in their own browser to leave out their own visits. Fathom writes that...
Use Case Example: A portfolio website for a freelance designer utilizes Umami to monitor visitor interactions and optimize content accordingly.
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong...
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique...
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data...
Recommendations tracked on public social media and blogs since March 2021.


Self-host Plausible or Umami if you do not want Google. Plausible Cloud is a paid product. If you already have GA4, do not add these “for comparison” on production. - Source: dev.to / 20 days ago
I self-host Umami for my SaaS, ParserBee. The main reason I picked it: privacy-friendly, cookie-less, first-party analytics that adblockers supposedly leave alone because the script comes from your own domain. - Source: dev.to / 3 months ago
Umami told me Clew Directive got 14 visits last month. AWS told me I owed $31 for it. That works out to $2.21 a visitor, which would make it the most expensive free learning-path tool in California. - Source: dev.to / 4 months ago
For teams just starting out with PLG enrichment: Datagma as the primary personal email resolver, PDL as fallback, Segment as the event bus, Mixpanel for behavioral event storage (the SQL explorer makes it easy to export activation... - Source: dev.to / 5 months ago
Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / over 1 year ago
To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / over 1 year ago
When comparing umami and Segment, you can also consider the following products.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
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Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
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Simple, trustworthy website analytics (finally)
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Mixpanel is the most advanced analytics platform in the world for mobile & web.
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The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
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