Software Alternatives, Accelerators & Startups

Plausible.io VS Segment

Compare Plausible.io VS Segment and see what are their differences

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Segment logo Segment

We make customer data simple.
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

  • Segment Landing page
    Landing page //
    2023-10-08

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

Segment

$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Plausible.io features and specs

  • Privacy-focused
    Plausible does not collect personal data about your visitors and is fully compliant with GDPR, CCPA, and PECR.
  • Simple to Use
    The user interface is intuitive and easy to navigate, making it accessible for users without technical expertise.
  • Lightweight
    Plausible's script is under 1 KB in size, making it fast to load and reducing the impact on site speed.
  • Open-Source
    The platform is open-source, which allows for community contributions and transparency in how data is handled.
  • Real-Time Data
    Plausible provides real-time analytics, which can be useful for monitoring live events and activities on your site.
  • Affordable Pricing
    Offers competitive pricing models that can be more budget-friendly for small to medium-sized businesses compared to other analytics platforms.

Possible disadvantages of Plausible.io

  • Limited Features
    Lacks some advanced features found in more comprehensive analytics tools like Google Analytics, such as multi-channel funnels and detailed demographic information.
  • No Free Tier
    Plausible does not offer a free tier, which could be an obstacle for very small websites or individual users on a tight budget.
  • Basic Reporting
    The reporting may be too basic for larger enterprises that require more granular and customizable analytics.
  • No App Integration
    Currently, Plausible does not offer integrations with mobile app analytics, limiting its use to web applications.
  • Smaller User Base
    As a relatively new and smaller player in the market, it may not have the extensive user community or third-party support seen with more established platforms.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What&#39;s In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Plausible.io and Segment)
Analytics
78 78%
22% 22
Web Analytics
84 84%
16% 16
Privacy
100 100%
0% 0
Data Integration
0 0%
100% 100

User comments

Share your experience with using Plausible.io and Segment. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Plausible.io and Segment

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Makis
    · Senior Software Engineer ·
    Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Cesar Reyes
    · CEO at Reyes.Pro ·
    Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 Plausible Analytics Alternatives in 2024
Looking for an excellent Plausible Analytics alternative? Read on as in this blog we will be exploring the best Plausible alternatives in 2024.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Plausible is an analytics platform focused on delivering clear insights into website traffic. By offering essential metrics like page views and referral sources, Plausible aids businesses in making informed decisions to optimize their online presence.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: An educational blog opts for Plausible to track user engagement metrics without impacting site performance or user privacy.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Plausible.io should be more popular than Segment. It has been mentiond 200 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Plausible.io mentions (200)

  • 10 of the Best Web Analytics Tools for React Websites
    Plausible is a privacy-focused website analytics tool that provides simple, actionable insights into website traffic and visitor behavior. It prioritizes data privacy by offering transparent analytics without cookies, tracking scripts, or personal data collection. - Source: dev.to / about 2 months ago
  • Top 10 European Open-Source Projects to Watch in 2025
    Perfect for companies running under tight EU privacy regulations. Find more: Plausible analytics. - Source: dev.to / about 2 months ago
  • Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics
    In this interview, Marko Saric shared his thoughts on privacy and running a bootstrapped SaaS business. Plausible integration is already available in Open SaaS as a privacy-friendly alternative to Google Analytics. We hope this interview helps you understand the value of such a product, and the nature of running an open source business. - Source: dev.to / 2 months ago
  • 5 Side Project Ideas for Developers to Monetize as Micro-SaaS in 2025
    Plausible Analytics (https://plausible.io/) is a lightweight, privacy-focused analytics tool that’s designed to be simple and easy to use. Unlike Google Analytics, Plausible gives you just the metrics you need—without the bloat. - Source: dev.to / 2 months ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    It is not entirely clear who wrote these descriptions. Maybe it was not the vendor. At least their website https://plausible.io/ has a much better wording. > No need for cookie banners or GDPR consent. - Source: Hacker News / 3 months ago
View more

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 22 days ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 1 month ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / about 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

What are some alternatives?

When comparing Plausible.io and Segment, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Matomo - Matomo is an open-source web analytics platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.