Software Alternatives, Accelerators & Startups

Plausible.io VS umami

Compare Plausible.io VS umami and see what are their differences

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

umami logo umami

A simple and open-source own your website analytics.
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

  • umami Landing page
    Landing page //
    2023-05-22

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

umami

Website
umami.is
Pricing URL
-
$ Details
Platforms
-
Release Date
-

Plausible.io features and specs

  • Privacy-focused
    Plausible does not collect personal data about your visitors and is fully compliant with GDPR, CCPA, and PECR.
  • Simple to Use
    The user interface is intuitive and easy to navigate, making it accessible for users without technical expertise.
  • Lightweight
    Plausible's script is under 1 KB in size, making it fast to load and reducing the impact on site speed.
  • Open-Source
    The platform is open-source, which allows for community contributions and transparency in how data is handled.
  • Real-Time Data
    Plausible provides real-time analytics, which can be useful for monitoring live events and activities on your site.
  • Affordable Pricing
    Offers competitive pricing models that can be more budget-friendly for small to medium-sized businesses compared to other analytics platforms.

Possible disadvantages of Plausible.io

  • Limited Features
    Lacks some advanced features found in more comprehensive analytics tools like Google Analytics, such as multi-channel funnels and detailed demographic information.
  • No Free Tier
    Plausible does not offer a free tier, which could be an obstacle for very small websites or individual users on a tight budget.
  • Basic Reporting
    The reporting may be too basic for larger enterprises that require more granular and customizable analytics.
  • No App Integration
    Currently, Plausible does not offer integrations with mobile app analytics, limiting its use to web applications.
  • Smaller User Base
    As a relatively new and smaller player in the market, it may not have the extensive user community or third-party support seen with more established platforms.

umami features and specs

  • Streamlined Content Management
    Umami offers a user-friendly interface that simplifies managing articles, pages, and multimedia content. Its intuitive design makes it easy for users to organize and publish content efficiently.
  • Flexibility and Customization
    Umami provides robust customization options, allowing users to tailor the platform to their specific needs. This includes custom themes, plugins, and APIs for extended functionality.
  • SEO Optimization
    Umami includes built-in SEO tools to help users optimize their content for search engines, improving visibility and driving organic traffic.
  • Multilingual Support
    The platform supports multiple languages, making it accessible for a global audience and allowing users to reach diverse demographics.
  • Community and Support
    Umami has a supportive community and comprehensive documentation that provides valuable resources and assistance for troubleshooting and development.

Possible disadvantages of umami

  • Learning Curve
    New users might experience a steep learning curve due to the myriad of features and customization options available on Umami, requiring time to become proficient.
  • Server Requirements
    Umami requires specific server configurations to run efficiently, which might pose a challenge for users with limited technical expertise or hosting options.
  • Cost
    While Umami offers powerful features, it can be cost-prohibitive for small businesses or individual users when considering premium plugins and additional functionalities.
  • Maintenance
    Users need to regularly update the system and plugins to ensure security and optimal performance, which can be time-consuming and technically demanding.
  • Limited Built-in Analytics
    The platform's built-in analytics tools may not be as comprehensive as required by data-driven businesses, necessitating third-party integrations for advanced analytics.

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

umami videos

Umami Burger Review

More videos:

  • Review - The Original Umami Burger REVIEWED!!

Category Popularity

0-100% (relative to Plausible.io and umami)
Analytics
76 76%
24% 24
Web Analytics
73 73%
27% 27
Privacy
100 100%
0% 0
Marketing Analytics
67 67%
33% 33

User comments

Share your experience with using Plausible.io and umami. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Plausible.io and umami

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Makis
    · Senior Software Engineer ·
    Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Cesar Reyes
    · CEO at Reyes.Pro ·
    Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 Plausible Analytics Alternatives in 2024
Looking for an excellent Plausible Analytics alternative? Read on as in this blog we will be exploring the best Plausible alternatives in 2024.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Plausible is an analytics platform focused on delivering clear insights into website traffic. By offering essential metrics like page views and referral sources, Plausible aids businesses in making informed decisions to optimize their online presence.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: An educational blog opts for Plausible to track user engagement metrics without impacting site performance or user privacy.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.

umami Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A portfolio website for a freelance designer utilizes Umami to monitor visitor interactions and optimize content accordingly.
Source: zeabur.com

Social recommendations and mentions

Based on our record, Plausible.io should be more popular than umami. It has been mentiond 200 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Plausible.io mentions (200)

  • 10 of the Best Web Analytics Tools for React Websites
    Plausible is a privacy-focused website analytics tool that provides simple, actionable insights into website traffic and visitor behavior. It prioritizes data privacy by offering transparent analytics without cookies, tracking scripts, or personal data collection. - Source: dev.to / about 1 month ago
  • Top 10 European Open-Source Projects to Watch in 2025
    Perfect for companies running under tight EU privacy regulations. Find more: Plausible analytics. - Source: dev.to / about 1 month ago
  • Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics
    In this interview, Marko Saric shared his thoughts on privacy and running a bootstrapped SaaS business. Plausible integration is already available in Open SaaS as a privacy-friendly alternative to Google Analytics. We hope this interview helps you understand the value of such a product, and the nature of running an open source business. - Source: dev.to / about 2 months ago
  • 5 Side Project Ideas for Developers to Monetize as Micro-SaaS in 2025
    Plausible Analytics (https://plausible.io/) is a lightweight, privacy-focused analytics tool that’s designed to be simple and easy to use. Unlike Google Analytics, Plausible gives you just the metrics you need—without the bloat. - Source: dev.to / about 2 months ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    It is not entirely clear who wrote these descriptions. Maybe it was not the vendor. At least their website https://plausible.io/ has a much better wording. > No need for cookie banners or GDPR consent. - Source: Hacker News / 3 months ago
View more

umami mentions (74)

  • How do I use Vercel to host Umami?
    Basically Umami is open-source tool that allows us - content creators collect data about our users. For example, I like to track the way users come to my blog or most popular articles, so I can modify pinned ones. Also, it's focused on privacy. For example, user data are analyzed by default, also there is no cross-site tracking, so umami tracks users only on a particular website. - Source: dev.to / 15 days ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    You can see the influx of presumably hackernews visitors (through GitHub/Google) on the demo instance that's linked from their website :) https://umami.is/. - Source: Hacker News / 3 months ago
  • Ask HN: Which analytics platform do you use?
    Update: for now I've decided on Umami, it works pretty well for what I need https://umami.is/. - Source: Hacker News / 6 months ago
  • This Next.js blog template is awesome.
    Multiple analytics options including Umami, Plausible, Simple Analytics, Posthog and Google Analytics. - Source: dev.to / 7 months ago
  • Any Google Analytics Alternatives?
    Another open source alternative similar to Plausible is https://umami.is/. - Source: Hacker News / 12 months ago
View more

What are some alternatives?

When comparing Plausible.io and umami, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Matomo - Matomo is an open-source web analytics platform

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.