Software Alternatives, Accelerators & Startups

Fathom Analytics VS Segment

Compare Fathom Analytics VS Segment and see what are their differences

Fathom Analytics logo Fathom Analytics

Simple, trustworthy website analytics (finally)

Segment logo Segment

We make customer data simple.
  • Fathom Analytics Landing page
    Landing page //
    2022-12-16
  • Segment Landing page
    Landing page //
    2023-10-08

Fathom Analytics

$ Details
$14.0 / Monthly (100,000 Pageviews)
Release Date
-

Segment

$ Details
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Fathom Analytics features and specs

  • Privacy-Focused
    Fathom Analytics prides itself on being privacy-focused, ensuring that user data is not sold or shared, and complies with privacy laws such as GDPR, CCPA, and PECR.
  • Simplicity
    The platform offers a user-friendly interface that's easy to navigate and understand, making it accessible for users who might not be familiar with complex analytics software.
  • Fast Setup
    Fathom Analytics boasts a quick and straightforward setup process, allowing users to start tracking their website's data within minutes.
  • Lightweight Script
    The tracking script Fathom uses is lightweight, ensuring that it doesn't significantly slow down your website's load times.
  • Data Ownership
    Users have full ownership and control over their data, providing peace of mind about how information is managed and used.
  • Transparent Pricing
    Fathom offers clear and competitive pricing without hidden fees, making budgeting for analytics services straightforward.

Possible disadvantages of Fathom Analytics

  • Limited Features
    Compared to more comprehensive analytics platforms like Google Analytics, Fathom Analytics offers fewer features, which might not meet the needs of users who require in-depth analysis.
  • Customization
    There are fewer customization options available for reports and dashboards, limiting the ability to tailor the platform to specific business needs.
  • Integration
    Fathom Analytics lacks extensive integration capabilities, which can be a drawback for users who rely on seamless integration with a wide variety of tools.
  • Market Penetration
    Being a relatively newer and smaller player in the web analytics market, Fathom Analytics has less brand recognition and fewer community resources compared to giants like Google Analytics.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Fathom Analytics videos

FATHOM ANALYTICS REVIEW ๐ŸŒŸ INSTALL ๐Ÿ’ธ $100 (OPEN SOURCE)

More videos:

  • Review - Fathom Analytics, One-Click DigitalOcean installation guide

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Fathom Analytics and Segment)
Analytics
68 68%
32% 32
Web Analytics
71 71%
29% 29
Privacy
100 100%
0% 0
Data Integration
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Fathom Analytics and Segment

Fathom Analytics Reviews

Top 5 Plausible Analytics Alternatives in 2024
This differentiates Fathom Analytics from alternatives that collect vast amounts of customersโ€™ personal information.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Fathom Analytics is known for its emphasis on privacy, providing website analytics without invasive tracking methods. It maintains user data integrity, ensuring compliance with regulations like GDPR.
Source: usermaven.com

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segmentโ€™s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Fathom Analytics might be a bit more popular than Segment. We know about 61 links to it since March 2021 and only 45 links to Segment. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fathom Analytics mentions (61)

  • Show HN: Jobs by Referral
    Answering your GDPR question: we use cookie-less analytics with https://usefathom.com/ and we do not pass user data to the backend endpoints, which you can verify by viewing the network calls. When you upload the ZIP or CSV the extraction/parsing happens entirely client-side, and then we use auto-generated IDs to map connection data from the JSearch API response to the client-side stored connection data. - Source: Hacker News / 3 months ago
  • 10 of the Best Web Analytics Tools for React Websites
    Marketed as the simple, lightweight, privacy-first alternative to Google Analytics, Fathom provides essential insights into website traffic and visitor behavior without compromising user privacy. - Source: dev.to / 7 months ago
  • SEO tools I used to grow my sites to 20k+ visitors/month
    Fathom is privacy first analytics for the web. According to their site, Fathom is a Google Analytics alternative that doesnโ€™t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more). - Source: dev.to / 9 months ago
  • Tell HN: My Favorite Tools
    A few apps that are a joy to use: https://ia.net/writer for writing. https://usecontrast.com/ for checking contrast. https://sipapp.io/ for picking colors. https://nova.app/ for editing code. https://cleanshot.com/ for screenshots. https://getpixelsnap.com/ for measuring elements on screen. https://netnewswire.com/ for reading things via RSS. https://panic.com/transmit/ for file transfers. https://usefathom.com/... - Source: Hacker News / almost 2 years ago
  • 11 Ways to Optimize Yourย Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / almost 2 years ago
View more

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 6 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 6 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 7 months ago
  • My 2024 Good Links List
    Segment โ€“ Customer data platform for tracking and analytics. - Source: dev.to / 10 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Fathom Analytics and Segment, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Matomo - Matomo is an open-source web analytics platform

Glass Analytics - Google Analytics alternative that shows you exactly how visitors become customers.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.