Best Fathom Analytics Alternatives & Competitors in 2025

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Ensure healthy website performance, uptime, and free from vulnerabilities. Automatic checks for SSL Certificates, domains and monitor issues with your websites all from one console and get instant notifications on any issues.

Try for free freemium $9.0 / Monthly (Lite plan)

The privacy-first Google Analytics alternative located in Europe.

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Matomo is an open-source web analytics platform

Open Source

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

A simple and open-source own your website analytics.

Open Source

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

Open Source

Google Analytics alternative that shows you exactly how visitors become customers.

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

Enterprise analytics for your marketing.

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Open Source freemium

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix...

Open Source