Software Alternatives, Accelerators & Startups

Matomo VS umami

Compare Matomo VS umami and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

umami logo umami

A simple and open-source own your website analytics.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • umami Landing page
    Landing page //
    2023-05-22

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

umami features and specs

  • Streamlined Content Management
    Umami offers a user-friendly interface that simplifies managing articles, pages, and multimedia content. Its intuitive design makes it easy for users to organize and publish content efficiently.
  • Flexibility and Customization
    Umami provides robust customization options, allowing users to tailor the platform to their specific needs. This includes custom themes, plugins, and APIs for extended functionality.
  • SEO Optimization
    Umami includes built-in SEO tools to help users optimize their content for search engines, improving visibility and driving organic traffic.
  • Multilingual Support
    The platform supports multiple languages, making it accessible for a global audience and allowing users to reach diverse demographics.
  • Community and Support
    Umami has a supportive community and comprehensive documentation that provides valuable resources and assistance for troubleshooting and development.

Possible disadvantages of umami

  • Learning Curve
    New users might experience a steep learning curve due to the myriad of features and customization options available on Umami, requiring time to become proficient.
  • Server Requirements
    Umami requires specific server configurations to run efficiently, which might pose a challenge for users with limited technical expertise or hosting options.
  • Cost
    While Umami offers powerful features, it can be cost-prohibitive for small businesses or individual users when considering premium plugins and additional functionalities.
  • Maintenance
    Users need to regularly update the system and plugins to ensure security and optimal performance, which can be time-consuming and technically demanding.
  • Limited Built-in Analytics
    The platform's built-in analytics tools may not be as comprehensive as required by data-driven businesses, necessitating third-party integrations for advanced analytics.

Matomo videos

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos:

  • Review - Matomo Analytics - Dashboards
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

umami videos

Umami Burger Review

More videos:

  • Review - The Original Umami Burger REVIEWED!!

Category Popularity

0-100% (relative to Matomo and umami)
Analytics
76 76%
24% 24
Web Analytics
73 73%
27% 27
Privacy
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

User comments

Share your experience with using Matomo and umami. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and umami

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

umami Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A portfolio website for a freelance designer utilizes Umami to monitor visitor interactions and optimize content accordingly.
Source: zeabur.com

Social recommendations and mentions

Matomo might be a bit more popular than umami. We know about 85 links to it since March 2021 and only 74 links to umami. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (85)

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umami mentions (74)

  • How do I use Vercel to host Umami?
    Basically Umami is open-source tool that allows us - content creators collect data about our users. For example, I like to track the way users come to my blog or most popular articles, so I can modify pinned ones. Also, it's focused on privacy. For example, user data are analyzed by default, also there is no cross-site tracking, so umami tracks users only on a particular website. - Source: dev.to / 15 days ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    You can see the influx of presumably hackernews visitors (through GitHub/Google) on the demo instance that's linked from their website :) https://umami.is/. - Source: Hacker News / 3 months ago
  • Ask HN: Which analytics platform do you use?
    Update: for now I've decided on Umami, it works pretty well for what I need https://umami.is/. - Source: Hacker News / 6 months ago
  • This Next.js blog template is awesome.
    Multiple analytics options including Umami, Plausible, Simple Analytics, Posthog and Google Analytics. - Source: dev.to / 7 months ago
  • Any Google Analytics Alternatives?
    Another open source alternative similar to Plausible is https://umami.is/. - Source: Hacker News / 12 months ago
View more

What are some alternatives?

When comparing Matomo and umami, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Fathom Analytics - Simple, trustworthy website analytics (finally)

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.