Table of contents
Segment
We make customer data simple.
A startup from San Francisco, the United States that is founded by Calvin French-Owen.
A startup from San Francisco, the United States that is founded by Calvin French-Owen.
Data Integration
Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
Ease of Use
Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
Real-time Data
Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
Scalability
Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
Security and Compliance
Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
Extensive Integrations
Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.
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Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.
We have collected here some useful links to help you find out if Segment is good.
Check the traffic stats of Segment on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Segment on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Segment's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Segment on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Segment on Reddit. This can help you find out how popualr the product is and what people think about it.
For teams just starting out with PLG enrichment: Datagma as the primary personal email resolver, PDL as fallback, Segment as the event bus, Mixpanel for behavioral event storage (the SQL explorer makes it easy to export activation cohorts for offline scoring analysis without touching production code), and whatever CRM you already have. - Source: dev.to / about 2 months ago
Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / over 1 year ago
To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / over 1 year ago
Segment for event collection and routing. - Source: dev.to / over 1 year ago
Segment โ Customer data platform for tracking and analytics. - Source: dev.to / over 1 year ago
And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / about 2 years ago
Segment.com โ Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / over 2 years ago
Our app โ Upollo โ connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: over 2 years ago
Api.segment.io is an API for Twilio for data collection. Source: over 2 years ago
Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / almost 3 years ago
I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: about 3 years ago
We use Klaviyo and Omnisend a lot, though both are rather eCommerce-focused. Maybe look at Twilio Segment (segment.com) as well. It's more of a CDP but I think has some message/push capabilities as add-ons. Source: about 3 years ago
You can try https://segment.com/ Here is how you can track page views https://segment.com/docs/connections/spec/page/ You collect the data in segment.io and then send it to lots of placas very easily with their built in integrations. Source: about 3 years ago
Ten years ago, there was a popular Ask HN: "what's your startupโs analytics setup?โ [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics... - Source: Hacker News / over 3 years ago
Segment (https://segment.com) is a tool that lets companies track specific events that take place in their app or website, and acts as an air traffic controller of data for a company. Most companies use a CDP instead of building their own event tracking infrastructure, just like most companies user Salesforce instead building their own CRM. Source: over 3 years ago
On average websites have 43 trackers/scripts for analytics and advertising (source: Pingdom research). And this makes the website 3x slower. Even a handful of scripts impact performance which can be fixed by using a CDP(customer data platform) tool such as Segment or RudderStack https://github.com/rudderlabs/rudder-server. A CDP tool streams the data from your data source(website here) to multiple destinations... Source: over 3 years ago
Segment.com โ Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / over 3 years ago
There's a well-known company called Segment that is also on GitHub, I'd consider changing the name. Other than that, well done. Source: over 3 years ago
We use Mixpanel, tracking setup with segment.com and Stripe as payment. Source: almost 4 years ago
It is quite strange but I am able to access a website(https://segment.com/) without Wireguard but when I try to access it with wireguard I see ERR_CONNECTION_REFUSED. Source: almost 4 years ago
This seems to be Segment: https://segment.com/ I don't know what they do. I couldn't find the open source library in question either. - Source: Hacker News / almost 4 years ago
Segment, a Customer Data Platform (CDP) acquired by Twilio in 2020, has carved a significant niche for itself in the analytics space by offering real-time data connectivity and efficient data management solutions. Generally perceived as a versatile tool, Segment is primarily celebrated for its data unification capabilities, making it an ideal choice for companies dealing with complex data ecosystems who require a holistic view of their customers across various departments.
Segment stands out as a robust alternative to Mixpanel for organizations that prioritize data integration over intricate behavioral analytics. This is due to its ability to streamline the management of customer data by collating interactions from different platforms, be it mobile, apps, servers, or websites, into a unified source. By facilitating the routing of this data to numerous destinations, Segment improves analytics capabilities and enables businesses to create personalized customer experiences through effective data segmentation, persona creation, and audience targeting.
One notable advantage of Segment is its expansive API ecosystem. With native library sources available across several programming languages, Segment ensures ease in capturing and routing customer data. This feature not only enhances analytics efficiency but also optimizes the process of piping raw data into data warehouses where it can undergo further exploration and advanced analyses.
Moreover, Segment is seen as a beneficial tool in both marketing and technical workflows. It serves as a hub for event translation and routing, providing integration with third-party services for seamless data transfer and analysis. Its API allows businesses to maintain a neutral position toward destination platforms, thereby offering flexibility in data routing across various technological stacks without tethering them to specific customer engagement channels.
Public sentiment acknowledges Segment's value in facilitating data-driven decisions; however, it does not come without criticism. A segment of the user base perceives its pricing as a downside, classifying it as potentially overpriced for what it offers, particularly regarding smaller-scale implementations that might require less comprehensive capabilities than what Segment provides.
Despite the occasional concerns about pricing, Segment's free tier, which accommodates up to 100,000 events per month, offers a significant incentive for startups and smaller businesses to adopt and test its capabilities. This allows organizations to manage customer data in more streamlined ways while evaluating its effectiveness within their analytics infrastructures.
In conclusion, Segment is lauded for its flexible and comprehensive approach to customer data management. While it competes with other heavyweights like Google Analytics, Adobe Analytics, and Mixpanel, its unique strengths in data unification and integration make it a compelling choice for businesses seeking a powerful analytics tool that enhances both technical operations and marketing strategies.
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Is Segment good? This is an informative page that will help you find out. Moreover, you can review and discuss Segment here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
