Best Google Analytics Alternatives & Competitors in 2025

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Key LiveSession features:

Session Replay Filters Segmentation Custom data

Try for free freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Key Clicky features:

Real-time Analytics User-friendly Interface Detailed Insights Privacy-focused

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework.

Key Open Web Analytics features:

Open Source Cost-Effective Self-Hosting Comprehensive Features

Open Source

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Key KISSmetrics features:

Comprehensive Analytics User-Centric Data Customizable Reports Funnel Analysis

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Key StatCounter features:

Ease of Use Real-time Tracking Detailed Visitor Information Customizable Reports