Software Alternatives, Accelerators & Startups

LiveAgent VS Groundbase

Compare LiveAgent VS Groundbase and see what are their differences

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LiveAgent logo LiveAgent

LiveAgent is a fully-featured live chat and help desk software with AI functions. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

Groundbase logo Groundbase

BYO Twilio. BYO Resend. $9/mo flat โ€” no per-seat, no markup on your texts, no surprise bills. CRM, bulk SMS, email campaigns, automations, MCP. For solo founders, indie operators, and small agencies.
  • LiveAgent Landing page
    Landing page //
    2023-10-12

LiveAgent is a fully-featured omnichannel help desk software that offers an all-in-one help desk solution for businesses of all sizes and types. LiveAgent's core strength is the ability to integrate multiple communication channels such as email, live chat, phone support, social media but also rarely integrated channels like WhatsApp, Instagram and Viber.

LiveAgent boasts the fastest live chat widget on the market and over 180+ additional features, including ticketing, automation, tags, a customer portal and more. LiveAgent's pricing plans are smart - they enable you to pay for only what you use. Save money and time with LiveAgent.

LiveAgent is used by over 15,000 businesses worldwide including Forbes, Yamaha, eSky and Huawei. It has served over 150M end-users worldwide. Join them in providing world-class customer service. Start your free 30-day trial now, no contracts or credit card required.

  • Groundbase Dashboard Overview
    Dashboard Overview //
    2026-08-02
  • Groundbase Drag-and-drop deal pipeline
    Drag-and-drop deal pipeline //
    2026-08-02
  • Groundbase SMS conversations through your own Twilio number
    SMS conversations through your own Twilio number //
    2026-08-02
  • Groundbase Contact record with custom fields and activity timeline
    Contact record with custom fields and activity timeline //
    2026-08-02
  • Groundbase Email and SMS campaigns
    Email and SMS campaigns //
    2026-08-02
  • Groundbase Built-in softphone
    Built-in softphone //
    2026-08-02
  • Groundbase Android app
    Android app //
    2026-08-02

Groundbase is a CRM built for technical solo operators โ€” solo founders, indie hackers, freelance developers, and agencies of one.

Flat $9/month. No per-seat pricing, no tiers, no upsells, no "contact sales."

BYO infrastructure

You connect your own Twilio account for SMS and voice, and your own Resend account for email. Your cost per message is whatever those providers charge you โ€” Groundbase takes no markup and doesn't sit between you and your vendors. A CRM that resells you SMS at 5x cost is a CRM with a conflict of interest.

MCP-native

Groundbase ships a Model Context Protocol server. Claude, Cursor, or any MCP client can read and act on your CRM data directly โ€” list contacts, create deals, send SMS, build workflows, all from your AI assistant. Most CRMs bolt a chat sidebar onto their UI. Groundbase exposes the data and lets you bring your own model.

What's included

Contacts and companies ยท Deal pipeline with drag-and-drop kanban ยท Tasks and calendar ยท Bulk SMS ยท Softphone and voicemail drops ยท Email campaigns with drip sequences and A/B testing ยท Multi-step cadences ยท Automations, workflows, and webhooks ยท Custom fields and saved views ยท CSV import/export ยท Google Calendar sync ยท Public booking pages

Available on web, Windows desktop, and Android.

Who it isn't for

Enterprise sales teams. There's no SSO, no lead routing, no approval workflows, and no SOC 2. If you have SDRs and a RevOps person, use HubSpot or Salesforce โ€” they're better at that job.

Built and maintained by one person.

Groundbase

$ Details
paid Free Trial $9 / Monthly (Flat rate โ€” all features included)
Platforms
Web Windows Android
Release Date
2026 June
Startup details
Country
Canada
State
Ontario
Founder(s)
Adam Rao
Employees
1 - 9

LiveAgent features and specs

  • Ticket management
  • Live Chat & In-App-Messaging
  • AI Chatbot
  • AI answer assistant
  • Email notifications
  • Email Templates
  • Emailing
  • Live Chat Support
  • Call Forward
  • Call Transfer
  • Call Analytics and Reporting
  • Attachment viewer
  • Spam filter
  • Help desk & requests management
  • Reports
  • Reporting
  • Reports & analytics
  • Knowledge Base
  • Knowledge Management
  • Customer Service
  • Customer Support
  • Customer Feedback Widget
  • Customer Management
  • Mobile Apps
  • White Labeling
  • Chat
  • Chat Support
  • Gamification
  • Social Media Integrations
  • Time Tracking
  • Email Management
  • IVR

Groundbase features and specs

  • Web-Based Platform
    Works in any modern browser at app.groundbasecrm.com
  • Android App
    Direct .apk download, near-full feature parity with desktop
  • Windows
    Native desktop app (.exe installer)
  • BYO Twilio
    Connect your own Twilio account. No markup on SMS or voice โ€” you pay Twilio's published rates directly.
  • BYO Resend
    Connect your own Resend account for email. No platform markup, no imposed sending limits.
  • MCP Server
    Model Context Protocol server โ€” Claude, Chatgpt, or any MCP client can read and act on your CRM data.
  • Flat Pricing
    $9/month. No per-seat, no tiers, no usage-based billing.
  • Deal Pipeline
    Drag-and-drop kanban board with custom stages.
  • Bulk SMS
    Send to filtered contact lists through your own Twilio number.
  • Email & SMS Campaigns
    Drip sequences, A/B testing, and analytics pulled from your own Resend account.
  • Cadences
    Multi-step outreach sequences mixing SMS, email, tasks, and tags.
  • Automations & Webhooks
    Trigger-based workflows plus inbound and outbound webhooks.
  • Softphone
    In-browser calling and voicemail drops via Twilio Voice.
  • Custom Fields
    Unlimited custom fields on contacts, companies, and deals.
  • Google Calendar Sync
    Two-way sync plus public booking pages.

Analysis of LiveAgent

Overall verdict

  • LiveAgent is generally regarded as a solid customer support solution, particularly for small to medium-sized businesses. Its functionalities, ease of use, and integration capabilities offer substantial value. However, as with any software, it is important to consider specific business needs and budget constraints when evaluating LiveAgent's fit. Some users mention that while it is feature-rich, it might be more than needed for very small teams without complex requirements.

Why this product is good

  • LiveAgent is often considered a good choice due to its comprehensive set of features tailored for customer support. It offers a multichannel support system, including email, chat, social media, and phone, allowing businesses to streamline communications in one place. Its user-friendly dashboard, robust reporting capabilities, and automation options allow teams to efficiently address customer inquiries and improve service quality. Additionally, LiveAgent provides customizable templates and a reliable ticketing system, which can enhance productivity and customer satisfaction.

Recommended for

    LiveAgent is recommended for businesses and organizations looking for a versatile and integrated customer support platform. It's ideal for customer support teams in small to medium-sized companies across various industries. Companies seeking to consolidate their customer service interactions across multiple channels into a single, efficient platform may find it particularly beneficial.

LiveAgent videos

LiveAgent Review - Unitied Inbox, Ticket Desk, Phone System, Live Chat, Video Chat & More

More videos:

  • Tutorial - LiveAgent Review & Tutorial (Including Twilio Setup) [AppSumo 2019]
  • Review - LiveAgent Review on AppSumo
  • Demo - Product Tour

Groundbase videos

No Groundbase videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to LiveAgent and Groundbase)
Customer Support
100 100%
0% 0
MCP Servers
0 0%
100% 100
Help Desk
100 100%
0% 0
CRM
0 0%
100% 100

Questions & Answers

As answered by people managing LiveAgent and Groundbase.

What makes your product unique?

LiveAgent's answer

LiveAgent stands out with its ultra-fast performance, robust ticketing system, and user-friendly interface. It is a scalable solution equipped with over 180+ features and 200+ integrations, capable of growing as your customer service needs expand.

Groundbase's answer:

Two things.

First, BYO infrastructure. You connect your own Twilio account and your own Resend account. Your cost per SMS is whatever Twilio bills you, on an invoice with your name on it. I don't mark it up and I don't sit between you and your vendors. Most CRMs that offer SMS set their own rate, and you have no way to audit it.

Second, it has an MCP server. Claude, Cursor, or any MCP client can read your contacts, create deals, send SMS, and build workflows using your real data. I didn't bolt a chat sidebar onto the UI. I exposed the data and let you bring whatever AI you already pay for.

Also $9 a month, flat. One plan. No per-seat, no tiers, nothing gated behind an upgrade.

Why should a person choose your product over its competitors?

LiveAgent's answer

LiveAgent offers 24/7 availability, an exceptional 20-second average response time, and extraordinary usability. Suitable for any type of business, its unbeatable value for money makes it a top choice for reliable and efficient customer service.

Groundbase's answer:

Depends who you are, and for a lot of people the honest answer is you shouldn't.

If you run a sales team, use HubSpot or Close. They're built for that and I'm not. No lead routing, no approval workflows, no SSO, no SOC 2.

If you're one person, the math changes, because the tier where the useful things live is never the cheap one. HubSpot Sales Hub Professional, where sequences and real automation sit, is $90 per seat per month on annual billing plus a required one-time $1,500 onboarding fee. Close Growth, the tier that unlocks the Power Dialer, is $99 per seat per month annually. Groundbase is $9, one plan, nothing gated behind an upgrade.

Then there's messaging cost. With bundled telephony you pay whatever rate the platform sets and you have no way to audit it. With Groundbase you connect your own Twilio account and the bill arrives with your name on it.

How would you describe the primary audience of your product?

LiveAgent's answer

Our primary audience consists of businesses of all sizes seeking to enhance their customer service experience. This includes startups, SMEs, and large corporations across various industries.

Groundbase's answer:

Technical solo operators. Solo founders, indie hackers, freelance developers, agencies of one.

Concretely: someone who reads "bring your own Twilio account" and thinks "good, I want control" instead of "ugh, more setup." Someone who already knows what an API key is and where to find it. Someone who'd rather assemble a few sharp tools than buy one bundled platform that's mediocre at everything.

If "Twilio account SID" makes you nauseous, this isn't the right tool and I'd rather say so now. Zoho Bigin or HubSpot's free tier will treat you better.

What's the story behind your product?

LiveAgent's answer

Born out of the need for better customer interactions, LiveAgent was founded in 2004. Driven by the philosophy 'to treat customers as people, not tickets,' we've grown into a leading customer service solution.

Groundbase's answer:

I built the CRM I wanted and couldn't find. Everything out there either assumed I had a sales team I don't have, or was the cheap entry tier of someone else's upsell funnel.

The part worth telling is what I removed. Groundbase originally had a credits system. Customers topped up a wallet, sent SMS through my master Twilio account, and I marked up the rate. That was supposed to be platform revenue.

I killed it. A few reasons: A2P 10DLC compliance for a multi-tenant setup is brutal for one person, every credits system generates "where did my $10 go" support emails, and refund accounting on partial balances is miserable.

But the real reason was simpler. I built this to get away from platforms that mark up Twilio, and there I was marking up Twilio. So customers connect their own account now. I lost the markup revenue and got back a product I'd actually buy.

Which are the primary technologies used for building your product?

LiveAgent's answer

As a cloud-based solution, LiveAgent employs cutting-edge technologies to ensure a fast, secure, and reliable customer service platform. Our intricate infrastructure guarantees optimal functionality and high performance at all times.

Groundbase's answer:

Cloudflare Workers for the backend and API. Turso (libSQL) for the database. Stripe for billing. Twilio for SMS and voice, though that runs on the customer's own account, not mine. Resend for email, same arrangement.

The web app is React on Vite. Desktop is Electron with a local SQLite store. Mobile is React Native. The MCP server is a separate Worker speaking Streamable HTTP.

No framework on the backend, just TypeScript and the Workers runtime. The marketing site runs on Vercel. Everything else, the API, the app, and the MCP server, is on Cloudflare Workers, mostly for the cost curve. At $9 a month with thin margins, a bandwidth bill that scales on multiple axes is a real problem.

Who are some of the biggest customers of your product?

LiveAgent's answer

Renowned brands like Huawei, Yamaha, BMW, and Oxford University are proud users of LiveAgent, trusting us for world-class customer service.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare LiveAgent and Groundbase

LiveAgent Reviews

  1. Usama Idrees
    ยท CEO & CTO at HUK SONS ยท
    Transformative Customer Support Solution

    LiveAgent has been a game-changer for our customer support operations. Its intuitive platform streamlined our ticket management, reduced response times by 40%, and empowered our team to focus on high-impact tasks. The automation features and omnichannel integration have elevated team productivity and customer satisfactionโ€”a must-have for scaling tech-driven businesses.

    ๐Ÿ Competitors: Zendesk, Freshdesk
    ๐Ÿ‘ Pros:    Omnichannel support: seamless integration across email, chat, social media, and phone.|Automation & workflow customization: saved hours with pre-set triggers and personalized workflows.|User-friendly interface: minimal training requiredโ€”our team adopted it effortlessly.|Analytics & reporting: actionable insights helped refine our customer strategy.|Scalability: grows with our business without compromising performance.|24/7 uptime: reliable support during peak demand periods.
    ๐Ÿ‘Ž Cons:    Advanced features learning curve: some automation tools require deeper exploration (worth the effort).|Limited customization in reporting: minor gaps for hyper-specific metrics (workarounds exist).|Mobile app: functional but could use a ui refresh for faster navigation.
  2. Michal K
    ยท CEO ยท
    Great Helpdesk solution

    Helped us to manage customer communications from one place. Easy to use and learn.

    ๐Ÿ Competitors: Zendesk, Freshdesk
    ๐Ÿ‘ Pros:    Easy to use|Easy integration|Automation and custom functions
    ๐Ÿ‘Ž Cons:    Nothing, so far

10 Best Freshdesk Alternatives for Businesses in 2024
LiveAgent is an excellent choice for live chat support. It provides best features that increases customer support online.
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
If chat widgets are your most wanted feature, LiveAgent is the live chat specialist. If you want more than a live chat bubble, LiveAgentโ€™s comparable plans offer familiar features.
Top 13 Freshdesk alternatives and competitors for 2024
LiveAgent is a help desk solution with customer communication and organizational tools, like live chat and a ticket management system. LiveAgent includes a multichannel interface with access to voice, chat, social media, SMS, and email support. Its ticketing system can automatically distribute tickets to agents based on predefined rules.
Source: www.zendesk.com
The 19 Best Call Center Software (& Features You Need) in 2022
LiveAgent's call center solution is built directly into their multi-channel help desk, so you can help customers over any channel you choose. One of the only tools on the list not to charge a per-minute usage fee, LiveAgent can be a cost-effective solution for small and medium-sized businesses that rely on phone support.
10 Best Call Center Software (December 2022)
LiveAgent offers a free forever plan, which makes it an ideal choice for solopreneurs who want to provide support on a budget. As with most free plans, LiveAgentโ€™s free option is limited, but you do get most omnichannel support for your call center, including voice, email, live chat, contact forms and a customer portal.
Source: www.forbes.com

Groundbase Reviews

We have no reviews of Groundbase yet.
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What are some alternatives?

When comparing LiveAgent and Groundbase, you can also consider the following products

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Attio - Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Salesflare - Simply powerful CRM. Automates your data to build better relationships and make more sales.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

OnePageCRM - OnePageCRM is a powerful contact management system for small businesses. With this CRM, you can easily focus on what needs to be done next, follow up with every lead and client, keep the team on the same page, and close more deals.