Software Alternatives & Startups

Attio VS Groundbase

Compare Attio VS Groundbase and see what are their differences

Attio

Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Rating
0 reviews
Pricing
Freemium $29 / Monthly
Groundbase

A CRM for a business of one. $19 a month flat, every feature included: texting, calling, email campaigns, newsletters, invoicing and an MCP server, sent through your own Twilio and Resend accounts with no markup on messages.

Rating
0 reviews
Pricing
Paid Free trial $19 / Monthly (Flat rate — all features included)

Which is more popular?

Based on our record, Attio seems to be more popular. It has been mentioned 6 times since March 2021.

social mentions
6 vs 0
CRM popularity
98% vs 2%
alternatives listed
240+ vs 28

Base details

Website, pricing, platforms and company facts side by side.

Attio
Groundbase
Website attio.com groundbasecrm.com
Pricing
Freemium $29 / Monthly
Paid Free trial $19 / Monthly (Flat rate — all features included) Official pricing
Platforms
Browser iOS Android Google Chrome REST API +2
Web Windows Android
Company — Startup from Canada · 1 - 9 employees · 2026
Listed in

About Attio and Groundbase

In their own words, as submitted to SaaSHub.

Attio
Groundbase

No description of Attio yet.

Groundbase is a CRM built for one person running their own business: a realtor, a freelancer, a consultant, a tradesperson. It's $19 a month (or $199 a year) with every feature on the one plan. No tiers, no per-seat pricing, no add-ons. What's in it: - Contacts, companies, tags, custom fields and...

Read more about Groundbase

Features and specs

What each product offers, as listed by its team.

Attio 5 features
Groundbase 15 features
  • User-Friendly Interface
    Attio offers an intuitive and visually appealing user interface that makes it easy for users to navigate and manage their CRM data effectively.
  • Real-time Collaboration
    Users can engage in real-time collaboration with team members, making it easier to share information and keep track of changes or updates within the CRM.
  • Customizable Workflows
    Attio allows users to create customizable workflows, providing flexibility to tailor processes according to the specific needs and preferences of different teams.
  • Integrations
    The platform supports integrations with a variety of tools and services, enabling seamless data synchronization and enhancing overall productivity.
  • Data Enrichment
    Attio provides data enrichment capabilities that automatically update and enhance contact information, keeping the CRM database fresh and accurate.

Possible disadvantages

  • Limited Features for Advanced Users
    Advanced users may find the feature set limited compared to more established CRM platforms, which might restrict complex project handling.
  • Pricing
    Attio's pricing may be a concern for small businesses or startups with limited budgets, as it may not offer cost-effective options for all users.
  • Learning Curve for New Users
    New users accustomed to more traditional CRM systems might experience a learning curve as they adapt to Attio's unique approach and interface.
  • Mobile Application
    The mobile application could be improved in terms of functionality and responsiveness, potentially affecting users who need on-the-go access.
  • Dependency on Internet Connectivity
    As a cloud-based application, Attio relies heavily on stable internet connectivity, which could hinder productivity if a connection is slow or unavailable.
  • Web-Based Platform
    Works in any modern browser at app.groundbasecrm.com
  • Android App
    Direct .apk download, near-full feature parity with desktop
  • Windows
    Native desktop app (.exe installer)
  • BYO Twilio
    Connect your own Twilio account. No markup on SMS or voice — you pay Twilio's published rates directly.
  • BYO Resend
    Connect your own Resend account for email. No platform markup, no imposed sending limits.
  • MCP Server
    Model Context Protocol server — Claude, Chatgpt, or any MCP client can read and act on your CRM data.
  • Flat Pricing
    $19/month. No per-seat, no tiers, no usage-based billing.
  • Deal Pipeline
    Drag-and-drop kanban board with custom stages.
  • Bulk SMS
    Send to filtered contact lists through your own Twilio number.
  • Email & SMS Campaigns
    Drip sequences, A/B testing, and analytics pulled from your own Resend account.
  • Cadences
    Multi-step outreach sequences mixing SMS, email, tasks, and tags.
  • Automations & Webhooks
    Trigger-based workflows plus inbound and outbound webhooks.
  • Softphone
    In-browser calling and voicemail drops via Twilio Voice.
  • Custom Fields
    Unlimited custom fields on contacts, companies, and deals.
  • Google Calendar Sync
    Two-way sync plus public booking pages.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Attio
Groundbase
98% 98%
CRM
2% 2%
0% 0%
100% 100%
100% 100%
0% 0%
100% 100%
0% 0%

Questions & Answers

As answered by people managing Attio and Groundbase.

Which are the primary technologies used for building your product?

Groundbase's answer:

The API and the MCP server run on Cloudflare Workers, in TypeScript with no backend framework. The database is Turso (libSQL), and billing goes through Stripe. Texts and calls go through Twilio and email through Resend, both on the customer's own accounts, not mine.

The web app is React on Vite, the Windows desktop app is Electron, and the Android app is React Native. All three work from the same cloud data. The MCP server uses Streamable HTTP, and the marketing site is Next.js.

Most of it runs on Cloudflare because of how costs grow. At a flat $19 a month, I can't have a hosting bill that rises with bandwidth on several fronts at once.

Who are some of the biggest customers of your product?

Groundbase's answer:

  • Groundbase is new and deliberately small: it's used by people running a business of one, like realtors, freelancers and consultants. None of them are "big customers", and I don't list anyone without their permission.

What makes your product unique?

Groundbase's answer:

Two things.

First, it sends things itself, through accounts you own. Texts and calls go through your own Twilio number, campaign email through your own Resend account, card payments through your own Stripe account. You pay those companies directly, on invoices with your name on them, and nothing is marked up.

Second, it has an MCP server. Connect Claude, ChatGPT or Cursor and your assistant can actually do the work in your CRM: "text the three people I quoted last week" ends with three texts sent, not a draft for you to copy.

And it's $19 a month, flat. One plan, one person, every feature included. Nothing is held back for a higher tier.

Why should a person choose your product over its competitors?

Groundbase's answer:

Groundbase is built for a business of one, not a sales team scaled down. Most CRMs charge per seat and split the useful parts across tiers and add-ons. Groundbase is one flat price ($19/month or $199/year) with everything included: contacts and deals, tasks and a calendar, invoices and quotes with time tracking, booking links, email and text campaigns, and workflows.

Texting and calling run through your own Twilio account, and campaigns through your own Resend account. You pay those providers directly at their rates, with no markup, and the phone numbers stay yours if you ever leave.

It also works with the AI assistant you already use. Groundbase runs an MCP server with 134 tools, so Claude or ChatGPT can look things up, update records, and draft or send messages in your real account.

It runs on the web, Windows and Android. There's no iOS app yet.

How would you describe the primary audience of your product?

Groundbase's answer:

People running a business of one. A realtor working their sphere, a freelancer, a consultant, a tradesperson, a coach: someone who does their own follow-up and wants the CRM to send the text, the email or the invoice, not just remind them to.

Two things tend to be true of them. They don't want to pay per-seat or team prices for features built for teams, and they're willing to spend fifteen minutes connecting their own Twilio and Resend accounts so they never pay a markup on messages.

It isn't for teams, or for anyone who needs lead routing, permissions or manager reporting. There are better tools for that, and I'd rather say so up front.

What's the story behind your product?

Groundbase's answer:

I built the CRM I wanted and couldn't find. Everything out there either assumed a sales team I didn't have, or was the cheap entry tier of someone else's upsell funnel.

The part worth telling is what I removed. Groundbase originally had a credits system: customers topped up a wallet, sent texts through my Twilio account, and I marked up the rate. That was supposed to be platform revenue.

I killed it. Texting compliance for many businesses on one account is brutal for one person to manage, every credits system generates "where did my $10 go" emails, and refunding partial balances is miserable. But the real reason was simpler: I built this to get away from platforms that mark up Twilio, and there I was marking up Twilio. So customers connect their own account now. I lost the markup revenue and got back a product I'd actually buy.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Attio no reviews yet
Groundbase no reviews yet
  • Leadey vs Attio
    www.leadey.ai · Sep 2026

    Switching Move from Attio in an afternoon. 015 minutes Export from Attio Download your people and companies from Attio as CSV files. Nothing changes on their side. 0210 minutes Map your columns Leadey matches each...

We have no reviews of Groundbase yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Attio 6 mentions
Groundbase 0 mentions

View more

Tracking Groundbase since Aug 2026.

Alternatives to Attio and Groundbase

When comparing Attio and Groundbase, you can also consider the following products.