Hotjar VS Userflow

Compare Hotjar VS Userflow and see what are their differences

Rating: 2.3 · 8 reviews
Pricing: Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Alternatives Is it good?

Rating: 0 reviews
Pricing: Paid Free trial $250 / Monthly

Alternatives Is it good?

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Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics. sponsored

Which is more popular?

Based on our record, Hotjar should be more popular than Userflow. It has been mentioned 13 times since March 2021.

social mentions: 13 vs 8
Web Analytics popularity: 100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

	Hotjar	Userflow
Website	hotjar.com	userflow.com
Pricing	Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps) Official pricing	Paid Free trial $250 / Monthly Official pricing
Company	Startup from Malta · 2014	Startup from the United States
Listed in	Marketing Marketing Analytics Web Analytics User Monitoring Heatmaps User Experience Customer Feedback Surveys +5	User Onboarding And Engagement Digital Adoption User Engagement User Experience +1

About Hotjar and Userflow

In their own words, as submitted to SaaSHub.

Hotjar

Userflow

Hotjar's product experience insights make it easy to understand what users are really doing on your site. Visualize behavior on your site with Heatmaps Eliminate guesswork with user Recordings Understand the reasons behind behavior with Surveys and Incoming Feedback

Features and specs

What each product offers, as listed by its team.

Hotjar 4 features

Userflow 7 features

Heatmaps
Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings
Live playbacks of users on your site.
Surveys
Bring the voice-of-customer to your decision making.
Incoming Feedback
A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Onboarding Experience
Userflow provides an intuitive interface for creating user onboarding flows, making it easier for businesses to guide new users through their applications.
Customization
It offers extensive customization options, allowing businesses to tailor the onboarding experience to fit their unique brand and user needs.
Ease of Use
The platform is known for its user-friendly design, enabling even those with limited technical skills to build comprehensive onboarding processes.
Integration
Userflow integrates seamlessly with various third-party tools and platforms, enhancing its functionality and adaptability.
Analytics
Provides robust analytics and reporting features, helping businesses to track user engagement and the effectiveness of their onboarding flows.
No-code Platform
Userflow is a no-code solution, meaning it doesn't require any coding knowledge to create and manage user onboarding processes.
Support and Resources
The platform has a strong support system and a wealth of resources, including documentation and tutorials, to help users get the most out of their service.

Possible disadvantages

Pricing
Userflow can be relatively expensive compared to other onboarding tools, which might be a concern for startups and small businesses with limited budgets.
Learning Curve
Despite its ease of use, there can still be a learning curve for new users to understand all the features and best practices.
Customization Complexity
While customization is a strong point, it can also lead to complexity in setup and maintenance, requiring more time and effort.
Feature Overload
Some users might find the abundance of features overwhelming, particularly if they only need basic onboarding functionalities.
Limited Free Plan
The free plan offered by Userflow is limited, potentially restricting access to advanced features that could be essential for some businesses.
Dependency on Internet Connection
As a cloud-based service, Userflow is heavily dependent on a stable internet connection, which could pose problems in areas with unreliable internet access.

Analysis

An editorial look at what each product does well and who it suits.

Hotjar

Userflow

Overall verdict

Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Overall verdict

Overall, Userflow is a strong choice for businesses looking to enhance their user onboarding experience. It provides an effective balance of ease-of-use and powerful functionality, making it a popular option among SaaS companies.

Why this product is good

Userflow is well-regarded for its intuitive interface for building and deploying in-app tours, onboarding sequences, and application walkthroughs without requiring extensive coding knowledge. It offers a robust suite of features that aim to enhance user engagement and improve retention by simplifying the user's learning curve within an application.

Recommended for

Userflow is ideal for product managers, customer success teams, and growth-focused SaaS companies that need to improve user onboarding, reduce churn, and enhance user engagement through personalized, in-app guidance.

Videos

Walkthroughs and reviews on video.

Hotjar 4 videos + Add

Userflow 0 videos + Add

What is Hotjar?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Hotjar

Userflow

100% 100%

Web Analytics

0% 0%

User Onboarding And Engagement

100% 100%

Heatmaps

0% 0%

User Engagement

100% 100%

User comments

Share your experience with using Hotjar and Userflow. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Hotjar 2.3 · 8 reviews

Userflow no reviews yet

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
www.laneapp.co · Jan 2026

Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature...
10 Best Mixpanel Alternatives for Product Analytics in 2024
clickup.com · Oct 2024

Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar...
Love it
SaaSHub review

· Oct 2024

I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and...

15 best user onboarding software you need to try in 2023
www.marketermilk.com · Jan 2024

Taking a similar approach to UserGuiding, Userflow adds pop-ups, hotspots, checklists and other features on top of web app screens to guide the newcomer through the main product features. You must first install...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hotjar 13 mentions

Userflow 8 mentions

The Best 100 Free UI/UX Resources for Every Designer & Developer
Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
What do I do after ProductHunt?
So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: almost 3 years ago

Launch HN: Frigade (YC W23) – Faster, better product onboarding
Are you able to share the main differences between yourselves and Userflow (https://userflow.com/)? Watching the video looked pretty similar. - Source: Hacker News / over 3 years ago
Multi-Million Dollars in annual revenue with just 3 employees!
Last week I had the opportunity of talking to another great founder. Esben Friis-Jensen is the cofounder of Userflow and his company has a multimillion-dollar annual revenue with just 3 employees. Source: about 4 years ago
Looking for recommendations on what to use to create a product walk through
I’ve just put https://userflow.com/ into our product and I love it. We are bootstrapping - they have a bootstrappers plan $100/mo, a cost for onboarding I was happy to pay. Source: over 4 years ago

Alternatives to Hotjar and Userflow

When comparing Hotjar and Userflow, you can also consider the following products.

Smartlook
Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

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UserGuiding
Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

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Google Analytics
Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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Appcues
Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

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FullStory
Meet FullStory, the app that captures all your customer experience data in one powerful platform.

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Userlane
Userlane helps healthcare, financial services, manufacturing, and pharma organizations close the gap between deploying software and AI and people using it well. See where technology creates friction. Fix it in context. Prove it worked.

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