What are some alternatives?
When comparing Google Analytics and Hotjar, you can also consider the following products
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.