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Hotjar VS Splitly

Compare Hotjar VS Splitly and see what are their differences

Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Rating
2.3 · 8 reviews
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Alternatives Is it good?
Splitly

Splitly is an A/B testing tool for Amazon FBA sellers.

Rating
0 reviews
Alternatives Is it good?
HIVLY.APP
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Which is more popular?

Based on our record, Hotjar seems to be more popular. It has been mentioned 13 times since March 2021.

social mentions
13 vs 0
Web Analytics popularity
99% vs 1%
alternatives listed
240+ vs 30

Base details

Website, pricing, platforms and company facts side by side.

Hotjar
Splitly
Website hotjar.com splitly.com
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps) Official pricing
—
Company Startup from Malta · 2014 —
Listed in
Marketing Marketing Analytics Web Analytics User Monitoring Heatmaps User Experience Customer Feedback Surveys +5
A/B Testing Conversion Optimization Website Testing Web Analytics +1

About Hotjar and Splitly

In their own words, as submitted to SaaSHub.

Hotjar
Splitly

Hotjar's product experience insights make it easy to understand what users are really doing on your site. Visualize behavior on your site with Heatmaps Eliminate guesswork with user Recordings Understand the reasons behind behavior with Surveys and Incoming Feedback

Read more about Hotjar

No description of Splitly yet.

Features and specs

What each product offers, as listed by its team.

Hotjar 4 features
Splitly 4 features
  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.
  • Automated A/B Testing
    Splitly provides automated A/B testing for Amazon listings, allowing sellers to optimize their product details like titles, images, descriptions, and prices to increase conversions and sales.
  • Data-Driven Insights
    Splitly offers metrics and analytics to help sellers make informed decisions based on data trends and performance history.
  • Easy to Use Interface
    The platform is user-friendly, with a straightforward interface that allows sellers to set up and monitor tests without needing a technical background.
  • Integrations
    Splitly integrates well with Amazon Seller Central, making it easy for sellers to sync their data and apply changes effectively.

Possible disadvantages

  • Cost
    Splitly can be expensive, especially for smaller sellers or those with tight budgets, as it is a paid service.
  • Limited to Amazon
    The service is focused solely on Amazon, which might not be beneficial for sellers who utilize multiple marketplaces.
  • Learning Curve
    Though user-friendly, there may still be a learning curve for some users in effectively using the A/B testing features.
  • Dependency on Traffic
    The effectiveness of Splitly's testing relies heavily on the volume of traffic to listings; low traffic can result in prolonged testing periods to gather significant data.

Analysis

An editorial look at what each product does well and who it suits.

Hotjar
Splitly

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

No analysis of Splitly yet.

Videos

Walkthroughs and reviews on video.

Hotjar 4 videos + Add
Splitly 3 videos + Add

What is Hotjar?

More videos

  • - Invision prize Hotjar's straightforward, shareable insights
  • - Why you should be using Hotjar Analytics
  • - Google Analytics vs. Hotjar - Which one should you use?

Splitly Review 🔥 Split Testing Your Amazon FBA Private Label Products $50,000 🔥

More videos

  • - Splitly Amazon Case Study - $6K In Profit From ONE A/B Test!
  • - SPLITLY Review 2017

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Hotjar
Splitly
99% 99%
Web Analytics
1% 1%
0% 0%
Conversion Optimization
100% 100%
100% 100%
Heatmaps
0% 0%
0% 0%
A/B Testing
100% 100%

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Hotjar 2.3 · 8 reviews
Splitly no reviews yet
  • 7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
    www.laneapp.co · Jan 2026

    Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature...

  • 10 Best Mixpanel Alternatives for Product Analytics in 2024
    clickup.com · Oct 2024

    Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar...

  • Love it
    SaaSHub review
    · Oct 2024

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hotjar 13 mentions
Splitly 0 mentions

View more

Tracking Splitly since Mar 2021.

Alternatives to Hotjar and Splitly

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