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Optimizely VS Splitly

Compare Optimizely VS Splitly and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

Splitly logo Splitly

Splitly is an A/B testing tool for Amazon FBA sellers.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Splitly Landing page
    Landing page //
    2023-01-03

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Splitly features and specs

  • Automated A/B Testing
    Splitly provides automated A/B testing for Amazon listings, allowing sellers to optimize their product details like titles, images, descriptions, and prices to increase conversions and sales.
  • Data-Driven Insights
    Splitly offers metrics and analytics to help sellers make informed decisions based on data trends and performance history.
  • Easy to Use Interface
    The platform is user-friendly, with a straightforward interface that allows sellers to set up and monitor tests without needing a technical background.
  • Integrations
    Splitly integrates well with Amazon Seller Central, making it easy for sellers to sync their data and apply changes effectively.

Possible disadvantages of Splitly

  • Cost
    Splitly can be expensive, especially for smaller sellers or those with tight budgets, as it is a paid service.
  • Limited to Amazon
    The service is focused solely on Amazon, which might not be beneficial for sellers who utilize multiple marketplaces.
  • Learning Curve
    Though user-friendly, there may still be a learning curve for some users in effectively using the A/B testing features.
  • Dependency on Traffic
    The effectiveness of Splitly's testing relies heavily on the volume of traffic to listings; low traffic can result in prolonged testing periods to gather significant data.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Splitly videos

+ Add

Splitly Review 🔥 Split Testing Your Amazon FBA Private Label Products $50,000 🔥

More videos:

  • Review - Splitly Amazon Case Study - $6K In Profit From ONE A/B Test!
  • Review - SPLITLY Review 2017

Category Popularity

0-100% (relative to Optimizely and Splitly)

Optimizely

Splitly

A/B Testing
96 96%
A/B Testing
4% 4
Analytics
97 97%
Analytics
3% 3
Website Testing
0 0%
Website Testing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Splitly

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Splitly Reviews

13 Best Amazon Listing Optimization Tools 2022– Ultimate Guide
Splitly is the best Amazon optimization and product listing service for retailers who would like to operate and make more money on Amazon.
Source: boostmyecommerce.com
Top 10 Amazon Listing Tools for 2019
Splitly is a listing optimization software for Amazon private label sellers, leveraging artificial intelligence technology. Users create variations of listing titles, prices, features, images or description – Splitly then periodically changes the product listing and determines optimal variation performs utilizing Amazon performance reports. Splitly offers Starter, Growth,...
Source: algopix.com

What are some alternatives?

When comparing Optimizely and Splitly, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

invesp Pii Testing Engine - invesp Pii testing engine offers A/B testing solution for site optimization.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Experiment Engine - Experiment Engine is a A/B testing solution that harnesses human expertise to automate conversion optimization.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

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