What are some alternatives?
When comparing Optimizely and Hotjar, you can also consider the following products
Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.