Optimizely
A/B testing you'll actually use.
Some of the top features or benefits of Optimizely are: Comprehensive A/B Testing, User-Friendly Interface, Personalization, Comprehensive Analytics, Integration Capabilities, and Enterprise-Grade Features. You can visit the info page to learn more.
Best Optimizely Alternatives & Competitors in 2025
The best Optimizely alternatives based on verified products, community votes, reviews and other factors.
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Open-Source Alternatives.
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/vwo-alternativesUse VWO to tweak, optimize & personalize your website with minimal IT help.
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/ab-tasty-alternativesAB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
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Visit websiteThe Website Builder for Startups
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/google-analytics-alternativesImprove your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
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/launchdarkly-alternativesLaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.
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/google-marketing-platform-alternativesGoogle's unified and improved marketing and analytics tools.
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/practitest-alternativesPractiTest is a cloud based Innovative test management tool.
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/azure-devops-alternativesVisual Studio dev tools & services make app development easy for any platform & language. Try our Mac & Windows code editor, IDE, or Azure DevOps for free.
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/micro-focus-alm-alternativesLearn how Micro Focus’ Application Lifecycle Management (ALM) software tools provide the agility, visibility, and collaboration solutions you need to optimize app development and testing, foster innovation, and improve the user experience.
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/flagsmith-alternativesFlagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.
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/heap-alternativesAnalytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
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/configcat-alternativesConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.
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/helix-alm-alternativesHelix ALM is the single, integrated application that lets you centralize and manage requirements, test cases, issues, and other development artifacts and their relationships.
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/omniconvert-alternativesOmniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization
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