Best Analytics in 2025

We’ve built Flash to answer a simple but urgent question founders face: Am I actually ready to raise?

Key FLASH Intelligence features:

CAMP Score VC-Style Feedback Stage-Adaptive Analysis Flash Fund Access

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Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Chart Your Path to Growth with Digital Analytics.

Key Amplitude features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Advanced Segmentation

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Key Clicky features:

Real-time Analytics User-friendly Interface Detailed Insights Privacy-focused

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security