Adobe Analytics Alternatives & Competitors

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI.

Key Grapple features:

Automatic Data Refresh Universal Data Library Natural Language Map Data

Visit website freemium $99 / Monthly (Per Editor, Unlimited Viewers) Sponsored

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Key Google Tag Manager features:

Ease of Use Centralized Management Version Control Debugging Tools

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Key Looker features:

Powerful Data Modeling Ease of Use Customization Embedded Analytics

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Key Clicky features:

Real-time Analytics User-friendly Interface Detailed Insights Privacy-focused

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Key KISSmetrics features:

Comprehensive Analytics User-Centric Data Customizable Reports Funnel Analysis

Pendo helps product teams understand and guide users to create product experiences that customers love.

Key Pendo features:

User Analytics In-app Guides Customer Feedback Integration Capabilities

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9 / Monthly (10,000 pageviews)

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14 / Monthly (100,000 Pageviews)

Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Key Woopra features:

Real-Time Analytics User Profiles Customizable Dashboards Integrations