Best Simple Analytics Alternatives & Competitors in 2025

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Simple, trustworthy website analytics (finally)

Open Source $14.0 / Monthly (100,000 Pageviews)

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Try for free freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Matomo is an open-source web analytics platform

Open Source

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

A simple and open-source own your website analytics.

Open Source

Google Analytics alternative that shows you exactly how visitors become customers.

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

Enterprise analytics for your marketing.

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Open Source freemium

Modern, privacy-friendly, and cookie-free web analytics.

Open Source

Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix...

Open Source

A fair alternative to common web analytics tools

Open Source

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.