Best User Analytics in 2025

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

We’ve built Flash to answer a simple but urgent question founders face: Am I actually ready to raise?

Key FLASH Intelligence features:

CAMP Score VC-Style Feedback Stage-Adaptive Analysis Flash Fund Access

Visit website free

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Pendo helps product teams understand and guide users to create product experiences that customers love.

Key Pendo features:

User Analytics In-app Guides Customer Feedback Integration Capabilities

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Key Google Tag Manager features:

Ease of Use Centralized Management Version Control Debugging Tools

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Key Looker features:

Powerful Data Modeling Ease of Use Customization Embedded Analytics

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Key PostHog features:

Self-Hosting Option Complete Analytics Suite Open-Source Privacy-Focused

Open Source freemium

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

The WordPress User Submitted Posts Plugin by CreativeMinds lets users submit content directly to your site. With admin moderation, customizable forms, and media support, it boosts engagement and enriches your site's content with user contributions.

Key CreativeMinds WordPress User Submitted Posts Plugin features:

Let Users Submit Posts Edit Posts Featured Image Excerpt

paid $39.0 / Annually (Essential)

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Key LiveSession features:

Session Replay Filters Segmentation Custom data

freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)