Find the Best Mixpanel Alternatives for Your Product Team

1

Mixpanel

Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. Heap solves a major shortcoming that Mixpanel and many of its alternatives have—manual event tracking. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. This quality alone makes it a great option for users who want the same kind of event data that Mixpanel offers without the complicated implementation and maintenance that come with it.

#Analytics #Web Analytics #User Analytics 22 social mentions

2

Heap

Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. Heap solves a major shortcoming that Mixpanel and many of its alternatives have—manual event tracking. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. This quality alone makes it a great option for users who want the same kind of event data that Mixpanel offers without the complicated implementation and maintenance that come with it.

#User Analytics #Analytics #Web Analytics 11 social mentions

3

CleverTap

Clevertap is a platform that focuses on increasing user retention and customer loyalty on mobile apps. It focuses mainly on the needs of companies in the consumer sector, and relies heavily on AI to suggest the best paths to improve conversions and revenue. While the tool does record many mobile behavioral events out of the box, any significant customization will require the same manual event setup as Mixpanel does.

#Analytics #Web Analytics #Marketing Automation 3 social mentions

4

Amplitude

As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited connectivity with common data warehouses and can’t provide the full breadth of a company’s historical data on demand.

#Analytics #Web Analytics #Mobile Analytics 38 social mentions

5

Google Analytics

You can set up custom events manually in Google Analytics, but you’ll hit a major roadblock when trying to connect that data cleanly back to specific users. GA makes it hard to link visits from different devices and sessions to a single person. You’ll also have to use Google Tag Manager to track user behaviors like clicks, form submissions, or video plays.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions

6

Google Analytics 360 Suite

#Google Analytics #Marketing #Analytics 1 social mentions

7

Adobe Analytics

Adobe Analytics is a feature-heavy but expensive solution for product analytics. Unlike Mixpanel, it has no free version—its complex pricing matrix includes features like website analytics, marketing analytics, attribution, and predictive analytics. It has plenty of customization options that may appeal to large organizations, but companies with smaller teams will likely be overwhelmed with implementation.

#Analytics #Web Analytics #User Analytics 2 social mentions

8

FullStory

FullStory stands out in its ability to use machine learning to suggest changes you might make to the user experience. It does a good job of noticing and tracking changes to your app, and seems tailored to the non-technical user. However, its most obvious limitation lies in custom event tracking. Although FullStory brands itself as “tag-free,” users can’t track every event they might want to, since the app only integrates with Segment and Tealium events. Because of this users often end up sticking to the built-in features. Similar roadblocks occur with identity tracking—while it’s possible to track unique user IDs in FullStory, the process is tedious and easy to make mistakes in.

#Web Analytics #Analytics #Heatmaps 5 social mentions

9

Countly

While Countly is a great option for security-conscious product teams, it still requires manual event setup. Pricing starts with an open source, free-forever plan that’s extensible with the right engineering resources. However, Countly doesn’t have a way for less technical users to easily get started.

#Analytics #Product Analytics #Mobile Analytics 6 social mentions

10

KISSmetrics

Kissmetrics isn’t for those looking for free Mixpanel alternatives—its lowest plans start at $299 a month. As for implementation, Kissmetrics is similar to most website analytics products. You’ll need to install a tracking code and come up with a tracking plan to make sure you’re capturing the right metrics up front, and you’ll have to ask for engineering for help each time you want to update event tracking.

#Analytics #Web Analytics #Mobile Analytics

11

Pendo

If you’re looking for the ability to really dig into customer data and compare different groups of users, Pendo falls short. For example, while you can view retention graphs and conversion funnels, you can’t segment those graphs by individual behaviors, which makes it difficult to see if drop-off at a certain point in the funnel correlates with other behavior, or to compare user groups and see which is more likely to stick around or drop off.

#Analytics #Web Analytics #User Analytics 1 social mentions