Best Customer Analytics Tools and Software in 2021

Analytics Web Analytics User Analytics

Mixpanel Landing Page
1

Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
Pricing:
- Open Source
A behavioral analytics platform for web and mobile, Mixpanel is the first tool on our list. A self-serving customer analytics tool, Mixpanel is trusted by over 26,000 companies worldwide, making it one of the best analytics tools out there. Mixpanel allows you to understand how your customers are interacting with your product, which features do they use most often, who are your power users, and other crucial data.

#Analytics #Web Analytics #Heatmaps 22 social mentions
Google Analytics Landing Page

2

Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

One of the most famous customer analytics tools on our list is Google Analytics. Google Analytics is used by over half of the website owners (55.6% of all the websites) and is a great way to find key customer data points for your website and app.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions
KISSmetrics Landing Page

3

KISSmetrics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Next up is Kissmterics, a customer behavior analytics tool by Neil Patel. An easy to use the platform, Kissmetrics is designed with marketing and sales teams in mind. Following the theme of your website visitors are actual people and not mere sessions, Kissmetrics provides in-depth analysis of customer journey by tying data to a real person.

#Analytics #Web Analytics #Mobile Analytics
Woopra Landing Page

4

Woopra

Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Trusted by over 5000 companies worldwide, Woopra is an end-to-end customer journey analytics that allows brands to track, analyze, and optimize the customer journey. Analyzing various touchpoints of customer interaction, Woopra tracks how visitors are browsing your website or app and provides amazing reports regarding the same.

#Analytics #Web Analytics #Mobile Analytics
Hotjar Landing Page
5

Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
Pricing:
- Freemium
- Free Trial
- €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.

#Heatmaps #Web Analytics #Customer Feedback 12 social mentions
Zoho PageSense Landing Page

6

Zoho PageSense

The Complete A/B Testing and Website Optimization Software for Marketers.

Zoho Pagesense is a conversion rate optimization tool from Zoho. Track, analyze, and optimize your website and apps based on crucial behavioral data from Zoho Pagesense. Quickly see how visitors are interacting with your website and why visitors behave in a certain way to make better business decisions. Can’t decide on a layout? Try A/B testing and test different layouts with varying fonts, colors, and more.

#Fraud Detection And Prevention #Online Services #Heatmaps
Crazy Egg Landing Page

7

Crazy Egg

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

#Web Analytics #Analytics #Heatmaps
Brand24 Landing Page
8

Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
Pricing:
- Paid
- Free Trial
- $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.

#Monitoring Tools #Reputation Management #Social Media Monitoring
BrandWatch Landing Page

9

BrandWatch

The best social monitoring tool

Brandwatch does it all- from crisis and brand management to competitive analysis and influencer marketing. A must-have analytics tool, Brandwatch keeps track of all brand mentions online and keep so you can tailor your communications accordingly and sell efficiently.

#Reputation Management #Social Media Marketing #Social Media Monitoring 1 social mentions
SproutSocial Landing Page

10

SproutSocial

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

#Social Media Marketing #Social Media Tools #Twitter Tools 8 social mentions