
Hotjar
Google Analytics
FullStory
Mixpanel
Heap
Crazy Egg
Mouseflow
Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Coassemble
Trainn.co
Build courses by API, drop them into your product with one iframe, and get told who finished. No portal, no learner accounts, priced per course view.

Which is more popular?
Based on our record, Smartlook seems to be more popular. It has been mentioned 2 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | smartlook.com | underlayerhq.com |
| Pricing | ||
| Company | Startup from the Czech Republic · 10 - 19 employees · 2016 | Startup from the United Arab Emirates · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork....
Underlayer is headless, API-first training for SaaS products. Instead of sending your users to a separate LMS portal, you generate a course, embed it where they already work, and get every completion sent back to your own systems. How it works Create a course. Generate one from a doc or a prompt...
What each product offers, as listed by its team.


Possible disadvantages
No features have been listed yet.
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of Underlayer yet.
Walkthroughs and reviews on video.
Smartlook - Get an insider look
More videos
Underlayer demo
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Smartlook and Underlayer.
Underlayer's answer:
it's pre-launching
Underlayer's answer:
Underlayer is training with no portal. You build a course by API, by MCP, or in the visual builder, and add it to your product with one iframe. Then signed webhooks tell your systems who finished. Learners never create an account or leave your app, and the player uses your theme, so it looks like part of your product. We charge per course view, not per seat, and every price and overage rate is published.
Underlayer's answer:
Most course tools, like Coassemble, Trainn and LearningStudioAI, assume training happens on their own site: learners sign up, log in and get enrolled, and you pay per seat. Underlayer takes the opposite approach:
No learner accounts. You pass in your own user IDs and we track progress against them. Built for developers. A full REST API covers every resource, and an MCP server lets AI agents create and edit courses. Results in your own tools. Signed webhooks send completions to your CRM, your product or your data warehouse. SCORM 1.2 and 2004 export for customers who still need to load courses into an LMS. Public pricing. Plans start at $149/month for 25,000 course views, with unlimited learners and no sales call required.
Underlayer's answer:
SaaS product, customer success and engineering teams who want onboarding, product education or compliance training inside their own app. It also suits platforms that train other people's users, like partner networks, marketplaces and field-ops tools, where a separate LMS login gets in the way.
Underlayer's answer:
Every company putting training in front of its users hit the same wall: the LMS wanted to own the learner. That meant a separate portal, a second login and a per-seat bill for people who never opened a course. We built Underlayer as the layer underneath instead. You keep the product and the user relationship. We handle building the course, playing it and tracking progress, and we stay out of the way.
Underlayer's answer:
Next.js 16 (App Router) with React 19 and TypeScript, Tailwind CSS v4, and Supabase (Postgres with row-level security, Auth and Storage). Claude from Anthropic generates courses with AI. Stripe handles billing and Resend sends email. There is also a remote MCP server with OAuth 2.1 for AI-agent access.
Share your experience with using Smartlook and Underlayer. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer...
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171...
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite....
We have no reviews of Underlayer yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


Check out - smartlook.com. Just started with it yesterday and so far so good. Source: over 3 years ago
In other words, the site should fail gracefully if smartlook.com or whatever is blocked. Source: about 4 years ago
Tracking Underlayer since Sep 2026.
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