Best Form Analytics in 2026

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics.

Key Measure.sh features:

Crash Reporting Session Replay Performance Monitoring Bug Reporting

Try for free Open Source freemium $25 / Monthly (25GB of log/metric/ traces/session replay) Sponsored

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Simple, private website analytics, and where people give up on your forms. Insights that show their math, weekly checks that say what to fix, and a Monday email.

paid Free Trial $9 / Monthly (Personal: 1 website, 10,000 pageviews a month)

UXCam is the market leader for qualitative app analytics. UXCam provides instant insight into customer behavior in the app through deep analysis of user sessions, events, screen flows, heatmaps, and interactions.

Key UXCam features:

User Behavior Insights Session Recording Heatmaps Crash Analytics

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9 / Monthly (10,000 pageviews)

Appsee’s qualitative app analytics lets you watch user session recordings and touch heatmaps for every screen, supplying you with a deeper understanding of user behavior and performance issues. .

Key Appsee features:

User Session Recording Touch Heatmaps Crash Recordings User Annotations

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14 / Monthly (100,000 Pageviews)

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9 / Monthly (Max 10,000 page views)

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

Key Mouseflow features:

Comprehensive Heatmaps Session Replay Form Analytics Funnel Analysis