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Hotjar VS Smartlook

Compare Hotjar VS Smartlook and see what are their differences


The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Hotjar details

Categories
Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Website htjr.io  
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Smartlook details

Categories
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Website smartlook.com  
Pricing URL Official Smartlook Pricing  
Details $freemium
Release Date-

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Smartlook features and specs

Not specified yet

Hotjar videos

Intro to Hotjar... in 60 seconds

More videos:

  • - Hotjar Website Analytics Review
  • - Why you should be using Hotjar Analytics

Smartlook videos

Smartlook - Get an insider look

More videos:

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Hotjar and Smartlook)
51
51%
49%
49
63
63%
37%
37
47
47%
53%
53
100
100%
0%
0

Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Smartlook

Hotjar Reviews

Best Customer Analytics Tools and Software in 2021
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
A great Mixapnel alternative, Hotjar is a feature-heavy user analytics and conversion rate optimization tool. Hotjar makes it easy to see how users are interacting with your website or app and make changes to optimize the customer experience.
Source: blog.elink.io
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.
10 Best Hotjar Alternatives You Should Use
In a very short span of time, Hotjar (founded in 2014) has become a favorite of website owners for their web analytics needs. What gives it a clear edge over other web analytics platforms is the versatility that not only offers more flexibility but also makes analyzing the online behavior of users hassle-free. That all being said, the website analytics tool does have some...
Source: beebom.com
Compare Hotjar, Smartlook, and Crazy Egg
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Source: www.g2crowd.com

Smartlook Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.
10 Best Hotjar Alternatives You Should Use
Better yet, Smartlook has a powerful event tracking feature that enables you to keep track of all the events on your websites automatically. Save this feature for the times when you wish to keep a close watch on every important event. In terms of event tracking, Smartlook has a clear edge over Hotjar – both in terms of simplicity and precision.
Source: beebom.com

What are some alternatives?

When comparing Hotjar and Smartlook, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

LiveSession - Easily search, segmentize, and replay high-quality session replay to analyze customer's behaviour across your sites and apps.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

User reviews

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