Best Event Tracking Products in 2026

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics.

Key Measure.sh features:

Crash Reporting Session Replay Performance Monitoring Bug Reporting

Try for free Open Source freemium $25 / Monthly (25GB of log/metric/ traces/session replay)

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14 / Monthly (100,000 Pageviews)

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Simple yet powerful user event analytics platform.

Key EnaLog features:

Simple Event Logging Easy Integration Real-time Notifications Clean Dashboard Interface

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Key Clicky features:

Real-time Analytics User-friendly Interface Detailed Insights Privacy-focused

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Live product analytics for builders. Events, dashboards, and uptime in one place. Small SDK, hashed IDs, optional DNT. Starter is free at 10k events/mo.

Key dumbledor features:

Real-time events Live dashboards Custom actions Uptime monitors

freemium $29 / Monthly (500k events/mo, 90-day retention, 25 uptime monitors)

A tool to collect events and notify you when they happen!

Open Source freemium $16 / Monthly (Pro)

Simple, cookie-free website analytics and event tracking.

Key Toasted Analytics features:

Dashboards Free Trial Event Tracking API

paid Free Trial £2.99 / Monthly

TRAKKER – Real-time visitor tracking, lead gen, data insights and analytics for trade shows - without the use of smartphone apps, QR code scans, or cameras.

Key Trakker.tech features:

Comprehensive Tracking User-Friendly Interface Customizable Reporting Integration Capabilities

freemium