
Hotjar
Google Analytics
FullStory
Crazy Egg
Mixpanel
Heap
Mouseflow
Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Word To HTML
Convert text to HTML and clean HTML code with advanced options. Free online tool with WYSIWYG editor.
Which is more popular?
Based on our record, Smartlook seems to be more popular. It has been mentioned 2 times since March 2021.
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | smartlook.com | text2html.pro |
| Pricing | ||
| Company | Startup from the Czech Republic · 10 - 19 employees · 2016 | Startup from India · 1 - 9 employees |
| Listed in |
In their own words, as submitted to SaaSHub.


Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork....
Text2HTML is a free online Text to HTML Converter that makes it easy to transform plain text and formatted content into clean, structured, and ready-to-use HTML. It is designed for developers, bloggers, writers, content creators, students, website owners, and anyone who needs to convert text into...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Smartlook - Get an insider look
More videos
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Smartlook and Text2Html.pro.
Text2Html.pro's answer:
Text2Html.pro was created to make HTML conversion and cleanup simple, fast, and accessible. It evolved into a free browser-based workspace that helps users turn plain text and formatted content into clean, semantic HTML without coding, uploads, or complicated software.
Text2Html.pro's answer:
Text2Html.pro is built with modern HTML, CSS, and JavaScript, using a browser-based conversion engine for real-time text parsing, HTML cleanup, editing, preview, and export.
Text2Html.pro's answer:
Text2Html.pro combines smart text conversion, advanced HTML cleanup, real-time preview, and Word/Google Docs formatting support in one free, browser-based tool—without signup
Text2Html.pro's answer:
Text2Html.pro combines smart conversion, Word/Google Docs cleanup, 35 HTML cleanup controls, live preview, and easy export in one free browser-based tool—without signup or installation.
Text2Html.pro's answer:
Developers, bloggers, content creators, writers, students, and website owners who need a simple way to convert and clean formatted text into HTML.
Text2Html.pro's answer:
No publicly disclosed major customers
Developers
Bloggers and content creators
Writers and CMS editors
Website owners
SEO professionals
Email/content marketers
Students and educators
Web development teams
Share your experience with using Smartlook and Text2Html.pro. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer...
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171...
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite....
We have no reviews of Text2Html.pro yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.


Check out - smartlook.com. Just started with it yesterday and so far so good. Source: over 3 years ago
In other words, the site should fail gracefully if smartlook.com or whatever is blocked. Source: over 4 years ago
Tracking Text2Html.pro since Dec 2025.
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