Software Alternatives, Accelerators & Startups

Smartlook VS Microsoft Forms

Compare Smartlook VS Microsoft Forms and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Microsoft Forms logo Microsoft Forms

Simplistic surveys by Microsoft.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Microsoft Forms Landing page
    Landing page //
    2023-03-27

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Microsoft Forms features and specs

  • Integration with Microsoft 365
    Microsoft Forms seamlessly integrates with other Microsoft 365 apps such as Excel, SharePoint, and Teams, enhancing collaboration and data management.
  • Ease of Use
    The platform offers a user-friendly interface that simplifies form creation and distribution, making it accessible even to non-technical users.
  • Real-time Collaboration
    Multiple users can collaborate on form creation and data analysis in real-time, fostering teamwork and increasing productivity.
  • Customization Options
    It offers various customization options, including themes, question types, and response validation, allowing users to tailor forms to specific needs.
  • Analytics and Reporting
    Built-in analytics tools provide insights and visualizations directly within Microsoft Forms, aiding in data-driven decision-making.

Possible disadvantages of Microsoft Forms

  • Limited Advanced Features
    Compared to other specialized survey tools, Microsoft Forms lacks some advanced features such as complex branching, advanced logic, and extensive third-party integrations.
  • Design Flexibility
    The platform has limited design customization options, making it less suitable for users looking to create highly branded or unique forms.
  • Response Limits
    Free and some standard Microsoft 365 plans have response limits, which can be restrictive for organizations conducting large-scale surveys.
  • Export Limitations
    Exporting data to other formats or systems can be cumbersome, especially when dealing with large datasets or requiring specific data formats.
  • Dependency on Microsoft Ecosystem
    While integration with Microsoft 365 is a strength, it can also be a limitation for users or organizations that rely on non-Microsoft tools and services.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Analysis of Microsoft Forms

Overall verdict

  • Yes, Microsoft Forms is generally well-regarded as a user-friendly tool for creating and managing online forms.

Why this product is good

  • Microsoft Forms is considered good due to its ease of use, integration with other Microsoft 365 applications, real-time collaboration features, and robust data analysis capabilities. It provides an intuitive interface for creating surveys, quizzes, and polls and offers automatic data export to Excel for further analysis. Additionally, it ensures data security and privacy, adherent to Microsoft's compliance guidelines.

Recommended for

  • Educational institutions requiring tools for quizzes and feedback collection
  • Businesses looking for an integrated solution for customer surveys and employee feedback
  • Teams that already use Microsoft 365 and need seamless integration with other applications
  • Users who require real-time data analysis and collaboration on form responses

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Microsoft Forms videos

Review of Microsoft Forms Pro 2019 โ€ข Office 365 Survey Solution

More videos:

  • Review - Introducing Microsoft Forms Pro
  • Review - Microsoft Forms Pro | Business Applications April 2019 Release

Category Popularity

0-100% (relative to Smartlook and Microsoft Forms)
Web Analytics
100 100%
0% 0
Surveys
0 0%
100% 100
Analytics
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Microsoft Forms

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Microsoft Forms Reviews

  1. โœ“ Adrian | Mobile Forms - Digital Inspections - Enterprise Checklists - Data collection
    ยท Marketing at Mobile Forms ยท
    My home inspection form software review of microsoft forms builder

    This is my review of microsoft forms builder used as a home inspection software.

    As a home inspector, I was trying to use Microsoft forms builder as a gathering information tool through surveys as it is an essential part of understanding the needs and preferences of customers and employees, as well as property investors and homeowners.

    There is evidence that customer satisfaction surveys increase customer engagement by differentiating your brand and showing that you care about yourself. Similarly, employee surveys are essential to measuring internal engagement within organizations. This underscores the need for robust tools that effectively report survey/survey responses in a measurable way so that results can facilitate decision-making. That's where MS Forms comes in. With an easy-to-use interface, Forms lets you create short surveys or develop surveys for free as part of the Office 365 suite of applications. While there are other third-party alternatives, such as SurveyMonkey, that have survey and query capabilities, Forms is free under the Office 365 subscription.

    The advantage of Forms is that it offers more seamless integration with other Microsoft applications. In the past, Microsoft had InfoPath, which had the same goal but was more complex to design and start.

    One of the features of Forms to note is Dynamic Customer Voice 365. It's a business feedback management application built into Forms that allows easy tracking of customer measurements by introducing real-time survey data into customer records. It comes with project management capabilities that allow you to gather multiple surveys with similar metrics to simplify analysis, so you can understand how customers see your services. Important: You'll need a paid license to access Dynamic 365 Customer Voice, but it's available for a free 30-day trial.

    From a management perspective, Forms enables business leaders to understand the needs and productivity of employees quickly and effectively. For example, ITW's management team used forms to check with employees during the pandemic. It has been invaluable in providing information and measures on productivity, well-being and assessing employees' remote work needs (e.g., need for office equipment and stationery). This form builder allows any device to connect and contribute to a continuous live survey, with results dynamically visible on the backend, so employees can respond to surveys at a company-wide virtual meeting. The management team can then visualize these responses as they arrive and respond live, creating a more conversational feeling, even in a remote environment.

    Engaged employees are 27% more likely to report "excellent" performance. (Source: Gallup) Microsoft Planner Productivity monitoring and task management are an integral part of inter-team organizational alignment; there is evidence that a work environment where employees feel connected when working on projects increases engagement and productivity. Microsoft Planner is a comprehensive task and work management solution that allows teams to stay connected throughout a project, manage their time and organize. The planner allows you to set up due date notifications so that team members receive reminders about the due date, which maintains connectivity and increases responsibility for tasks. In addition, one of the planner's new features allows you to announce tasks in Teams so users can discuss them in the Team channel.

    Other apps I have reviewed like Monday.com or Smartsheet</a" may provide similar features, but being part of the Microsoft 365 suite, Planner can easily be integrated with other applications on the platform. And of course, the value you get from a free app in Planner far exceeds the cost of payment for any third-party application.

    All in all, personally, I think I have wasted enough time on non specialized form builders until I stumbled upon nSpek. It truly changes the game of home inspections for a... home inspector :D

    You can check out more reviews of inspection software I was able to find, so that you can dive much deeper into the whole software comparison as a property manager.

    ๐Ÿ Competitors: nSpek, ProntoForms, Google Forms

27 Best Typeform Alternatives In 2022 (Free & Paid)
When it comes to choosing a Typeform alternative, you might be looking for the one that can be easily integrated with Excel. Microsoft Forms can do this, and itโ€™s a tremendous online form tool too.
The 11 Best Online Form Builder Apps in 2019
Adding questions to Microsoft Forms is fast and simple: add a question, choose the answer format, and type in your questions and response options. And while Microsoft Forms doesn't offer some of the response types you'll find in Google Formsโ€”it doesn't allow respondents to upload files, for exampleโ€”it does have response types you won't find in Google Forms, like Net Promoter...
Source: zapier.com

Social recommendations and mentions

Based on our record, Microsoft Forms should be more popular than Smartlook. It has been mentiond 16 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Microsoft Forms mentions (16)

  • MS Forms: Employee to send form and recieve results on his email depending on which employee emails the form (dynamic)
    When you use the word โ€˜formโ€™ in a Microsoft context, readers including myself may assume you are talking about Microsoft forms on https://forms.office.com. Source: about 3 years ago
  • How does your company do its IT Onboarding?
    Make a Microsoft Forms that they have to fill out. Set it to email you when it's completed. Tell people that they have to fill it out properly or they can't have access to anything. The last thing they had before I got here was on PAPER... ISYN. Source: over 3 years ago
  • Microsoft Forms are constantly refreshing and logging out
    You can get to forms.office.com but when you open any form to edit it just constantly refreshes and then kicks you back to a login screen. Source: about 3 years ago
  • How To Create A Fillable Form In Sharepoint Office 365?
    Or just use Microsoft Forms, available at https://forms.office.com. Source: over 3 years ago
  • Easiest Way to Collect Data from Many People at an Organization
    Could you send out a forms link and then collate the data? Source: over 3 years ago
View more

What are some alternatives?

When comparing Smartlook and Microsoft Forms, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Forms - Simple web forms from Google.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.