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Smartlook VS GMBapi.com

Compare Smartlook VS GMBapi.com and see what are their differences

Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Rating
0 reviews
Pricing
Freemium Free trial
Alternatives Is it good?
GMBapi.com

Local Search software designed to save resources and increase local visibility. full reputation mgmt, bulk editing & local content, credit free geo grid, competitor and rank tracking. Local LLM tracking, white label, Apple Business sync. Free trials.

Rating
0 reviews
Pricing
Paid Free trial €4 / Monthly (When you have more than 200 locations.)
Alternatives Is it good?
Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Smartlook seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
Web Analytics popularity
100% vs 0%
alternatives listed
240+ vs 35

Base details

Website, pricing, platforms and company facts side by side.

Smartlook
GMBapi.com
Website smartlook.com gmbapi.com
Pricing
Freemium Free trial Official pricing
Paid Free trial €4 / Monthly (When you have more than 200 locations.) Official pricing
Platforms —
Google Apple TripAdvisor Bing OpenAI Here Foursquare Perplexity Chatgpt AI Mode AI Overview Gemini +9
Company Startup from the Czech Republic · 10 - 19 employees · 2016 Startup from The Netherlands · 10 - 19 employees · 2023
Listed in
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps +12
Local SEO Business Listings Reputation Management SEO Rank Tracker Online Review Management Local Reviews SEO Tools Performance Marketing Software Local Advertising LocalLLMs +7

About Smartlook and GMBapi.com

In their own words, as submitted to SaaSHub.

Smartlook
GMBapi.com

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork....

Read more about Smartlook

GMBapi - The All-in-One Local SEO Powerhouse GMBapi is a comprehensive, enterprise-grade Local SEO solution built for multi-location brands and agencies. By utilizing Google Business Profile as the ultimate operational source of truth, the platform eliminates data silos and manual...

Read more about GMBapi.com

Features and specs

What each product offers, as listed by its team.

Smartlook 10 features
GMBapi.com 24 features
  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.
  • Reputation Management
    Yes, included in essential package.
  • Posting Content and Images
    Yes, included in essential package.
  • White Label
    Yes, included in essential package.
  • FB / Bing Places / Apple Business Connect
    Yes, upgrade in citations.
  • AI Review Responses
    Yes, included in essential package.
  • Free Trials
  • Citations
  • Bulk AI Review Replies
    Yes, included in essential package.
  • Customisable AI Review Agent
    Yes, included in essential package.
  • Bulk Add Services
    Yes, included in essential package.
  • Bulk Edit Opening Times
    Yes, included in essential package.
  • Real Time Review Import
    Yes, included in essential package.
  • Multiple Citation Networks
    Yes, this is an upgrade
  • Competitor Monitoring
    Yes, included in essential package. Free of credits.
  • Geo Grids Rank tracking
    Yes, included in essential package. Free of credits.
  • Big Query Integration
    Yes, included in essential package.
  • API / MCP access
    Yes, included in essential package.
  • Reserve with Google
    Yes, separate subscription
  • Menu Management
    Yes, separate subscription
  • Apple Ecosystem Integration
    Yes, separate subscription
  • GBP edit protection
    Yes, included in essential package.
  • Local Business Schema Markup
    Yes, included in essential package.
  • Website
    Yes, included in essential package.
  • AI Agent Integration
    Yes, included in essential package.

Analysis

An editorial look at what each product does well and who it suits.

Smartlook
GMBapi.com

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

No analysis of GMBapi.com yet.

Videos

Walkthroughs and reviews on video.

Smartlook 3 videos + Add
GMBapi.com 5 videos + Add

Smartlook - Get an insider look

More videos

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

Bulk Edit Services

More videos

  • - Short Commerical Product Demo
  • - Promotional Video - Your Best Value Local SEO Software
  • - Free Trial Online Onboarding
  • - Short Demo

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Smartlook
GMBapi.com
100% 100%
Web Analytics
0% 0%
0% 0%
Local SEO
100% 100%
100% 100%
Analytics
0% 0%
0% 0%
Reputation Management
100% 100%

Questions & Answers

As answered by people managing Smartlook and GMBapi.com.

Which are the primary technologies used for building your product?

GMBapi.com's answer:

Google Cloud, OpenAI, React.

What makes your product unique?

GMBapi.com's answer:

Free testing, superior pricing and excellent service with experienced support on all things Google. Free unlimited geo grids is also 100% unique, as is our service.

Why should a person choose your product over its competitors?

GMBapi.com's answer:

No need for long term contract - experience the platform for free and pay as you go. Do not sign up for long term software contracts - that is so 1997.

How would you describe the primary audience of your product?

GMBapi.com's answer:

Marketers and agencies that manage multi location businesses. From 20 locations to 100k. But we have also added fucntionality now for small busineses, like citations, geo grids and AI recommendations.

What's the story behind your product?

GMBapi.com's answer:

Tooling built by ex-Google folks that are very passionate about online marketing. First version of this was built inside the Google Cloud team.

Who are some of the biggest customers of your product?

GMBapi.com's answer:

Some of our most famous customers are Randstad, McDonalds, Mercedes Benz, T-Mobile, ParkBee, Pets Place and Hunkemöller. We mainly serve indie agencies across the globe.

User comments

Share your experience with using Smartlook and GMBapi.com. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Smartlook no reviews yet
GMBapi.com no reviews yet

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We have no reviews of GMBapi.com yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Smartlook 2 mentions
GMBapi.com 0 mentions

Tracking GMBapi.com since Jul 2021.

Alternatives to Smartlook and GMBapi.com

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