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Pipedrive VS Odal

Compare Pipedrive VS Odal and see what are their differences

Pipedrive

Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Rating
5.0 · 3 reviews
Pricing
Paid Free trial $14 / Monthly (Essential package)
Promote on VibeVoted
Alternatives Is it good?
Odal

Odal is a CRM with built-in attribution for agencies and revenue teams. Connect ad platforms, capture first touch to closed deal, and report what actually drives pipeline.

Rating
0 reviews
Pricing
Paid Free trial £250 / Monthly
Promote on VibeVoted
Alternatives Is it good?
LineHQ.co.uk
UK virtual numbers that forward to any phone, with recording, voicemail-to-email and prepaid billing. Local, 07 mobile, 0800 and 03 lines from £4.99/mo. sponsored

Which is more popular?

Based on our record, Pipedrive seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
CRM popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Pipedrive
Odal
Website pipedrive.com odal.io
Pricing
Paid Free trial $14 / Monthly (Essential package) Official pricing
Paid Free trial £250 / Monthly Official pricing
Platforms
Android iOS Browser Web +1
Web SaaS
Company Startup from the United States · 500 - 999 employees · 2011 Startup from the United Kingdom · 1 - 9 employees · 2026
Listed in
Sales Workflow Sales Sales Automation CRM +1
CRM Attribution Tracking

About Pipedrive and Odal

In their own words, as submitted to SaaSHub.

Pipedrive
Odal

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business. Sign up for a 14-day free trial.

Read more about Pipedrive

Odal is a CRM and marketing attribution platform purpose-built for lead generation businesses and marketing agencies. It connects Google Ads and Meta ad spend directly to closed pipeline revenue through native API integrations, offline conversion tracking, and full UTM attribution. Core features...

Read more about Odal

Features and specs

What each product offers, as listed by its team.

Pipedrive 5 features
Odal 15 features
  • User-Friendly Interface
    Pipedrive is known for its intuitive and easy-to-navigate interface, making it accessible for users without extensive technical skills.
  • Pipeline Management
    It offers robust pipeline management features that help users visualize their sales processes and track deal progress effortlessly.
  • Customization Options
    Pipedrive allows for extensive customization, enabling users to tailor the CRM to their specific needs, including custom fields and workflow automations.
  • Integration Capabilities
    It integrates with numerous third-party applications like Gmail, Outlook, and Zapier, enhancing its functionality and allowing for seamless data flow.
  • Mobile App
    Pipedrive provides a well-designed mobile app that allows users to manage their sales activities on the go, ensuring productivity from anywhere.

Possible disadvantages

  • Limited Advanced Features
    Compared to some other CRM systems, Pipedrive may lack certain advanced features such as in-depth reporting and analytics.
  • Costs for Additional Features
    While Pipedrive offers a basic suite of tools at a reasonable price, accessing advanced features may require purchasing higher-tier plans, which can add up.
  • Learning Curve for Customization
    Even though the interface is user-friendly, the extensive customization options can lead to a steep learning curve for new users.
  • Email Limitations
    The built-in email client has limitations in terms of email tracking and automation compared to specialized email marketing tools.
  • Limited Customer Support Hours
    Customer support availability is limited to specific hours, which might not be convenient for users in different time zones.
  • Closed-loop attribution
    Connects ad spend directly to closed revenue across Google Ads and Meta
  • Native Google Ads integration
    OAuth integration with MCC (manager account) support for agencies
  • Meta Marketing API
    Real-time spend reconciliation against pipeline revenue
  • Offline conversion tracking
    Pushes closed-won revenue back to ad platforms for optimisation
  • UTM attribution
    Full UTM capture and persistence from first click to closed deal
  • Form ingestion
    Webhook and native form capture with attribution data preserved
  • Multi-tenant architecture
    Row-level security for agencies managing multiple client accounts
  • Custom fields
    Unlimited custom fields on contacts, companies, and deals
  • Sales pipelines
    Drag-and-drop pipelines with custom stages and automations
  • Lifecycle stages
    Track contacts from lead through to customer with stage automation
  • Contacts and companies
    Full B2B data model with relationship mapping
  • Deal management
    Track deals with value, probability, expected close date
  • Built on Next.js and Supabase
    Modern stack for performance and real-time updates
  • API access
    REST API for custom integrations and data export
  • Webhooks
    Outbound webhooks for connecting to your existing stack

Analysis

An editorial look at what each product does well and who it suits.

Pipedrive
Odal

Overall verdict

  • Overall, Pipedrive is a well-regarded CRM solution especially praised for its ease of use and effectiveness in helping small to medium-sized businesses streamline their sales process.

Why this product is good

  • Pipedrive is often regarded as a good CRM tool because it provides a simple, user-friendly interface that helps sales teams manage leads, track communications, automate repetitive tasks, and analyze data to improve sales processes. It integrates well with other tools and offers customization options to fit various business needs.

Recommended for

    Pipedrive is recommended for small to medium-sized businesses (SMBs) and sales teams seeking a straightforward, affordable, and efficient tool to manage and improve their sales operations. Particularly, it suits teams that prioritize visual sales pipelines and require an easy learning curve.

No analysis of Odal yet.

Videos

Walkthroughs and reviews on video.

Pipedrive 13 videos + Add
Odal 0 videos + Add

Pipedrive Review - Sales CRM Tool

More videos

  • - Pipedrive Review: the Good the Bad and the Ugly
  • - What's new in 2019 - Pipedrive
  • - What is CRM? (Customer Relationship Management)
  • - Pipedrive CRM Review 2021
  • - Pipedrive is the Best CRM for More Sales
  • - Pipedrive CRM Review: Key Features, Pros And Cons, And Alternative Products
  • - Pipedrive Review, Pricing and Features

No Odal videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Pipedrive
Odal
100% 100%
CRM
0% 0%
100% 100%
Sales
0% 0%
0% 0%
Attribution Tracking
100% 100%
100% 100%
CRM Platforms
0% 0%

Questions & Answers

As answered by people managing Pipedrive and Odal.

Who are some of the biggest customers of your product?

Odal's answer:

  • UK performance marketing agencies managing portfolios of lead generation clients
  • Law firms running Google Ads for case acquisition
  • Medical and healthcare businesses with regulated advertising requirements
  • Construction and ADU companies managing high-value lead pipelines
  • Travel businesses operating multi-region paid acquisition campaigns

We do not publicly list specific client names to protect client confidentiality, particularly in regulated verticals.

What makes your product unique?

Odal's answer:

Odal is the only CRM built from the ground up for closed-loop revenue attribution. Most CRMs treat ad spend and pipeline as separate worlds, leaving marketing teams to reconcile spreadsheets and finance teams guessing at ROI. Odal connects Google Ads and Meta ad spend directly to closed revenue through native API integrations, offline conversion tracking, and full UTM persistence. Every deal in the pipeline carries its full attribution context from first click through to close, so you always know which campaigns, keywords, and creatives generated revenue. Built on Next.js and Supabase with multi-tenant row-level security, it scales from solo founders to agencies managing dozens of client accounts.

Why should a person choose your product over its competitors?

Odal's answer:

HubSpot, Salesforce, and Pipedrive are general-purpose CRMs that bolt on marketing attribution as an afterthought. They charge enterprise prices for features lead generation businesses do not need, and they fail at the one thing those businesses care most about: knowing which marketing pound generates which revenue pound.

Odal is purpose-built for lead generation. Native Google Ads integration with MCC support means agencies can manage every client from one account. Meta Marketing API integration handles ad spend reconciliation automatically. Offline conversion tracking pushes closed-won revenue back to ad platforms so they can optimise for actual customers, not just leads. Form ingestion preserves UTM data through to close. The result is a CRM that pays for itself the first time you spot a campaign quietly losing money.

It is also dramatically more affordable than HubSpot Marketing Hub or Salesforce Sales Cloud, with a modern interface built in 2025 rather than 2008.

How would you describe the primary audience of your product?

Odal's answer:

Odal is built for two primary audiences.

First, performance marketing agencies running Google Ads and Meta campaigns on behalf of clients, particularly in lead generation verticals like legal, medical, financial services, home services, construction, education, and B2B SaaS. These agencies need MCC-level access, multi-client reporting, and the ability to prove ROI to clients who measure success in closed revenue not lead volume.

Second, in-house marketing and sales teams at lead generation businesses where the gap between ad spend and revenue creates constant friction. Companies in legal, fintech, healthcare, ecommerce, recruitment, and B2B services where leads convert offline and traditional analytics tools cannot show what is actually working.

In both cases the user is sophisticated enough to know that HubSpot's attribution reporting falls short, but does not need the complexity or cost of an enterprise solution.

What's the story behind your product?

Odal's answer:

Odal was built out of frustration. As founder of a UK performance marketing agency running Google Ads and Meta for lead generation clients, I kept hitting the same wall: clients wanted to know which campaigns generated actual revenue, not just leads. The existing CRM and attribution landscape did not solve this. HubSpot's attribution required their highest tier and still missed offline conversions. Northbeam was built for ecommerce. Salesforce required a six-figure implementation just to start. Spreadsheets and Zapier hacks fell apart at scale.

So we built Odal. A CRM that treats attribution as a first-class citizen, not a bolt-on. Native Google Ads and Meta integrations. Offline conversion tracking baked in. Full UTM persistence from first click to closed deal. Multi-tenant by design so agencies can manage clients without spinning up separate accounts.

Today Odal is used by agencies and lead generation businesses across the UK and beyond, replacing the patchwork of CRMs, attribution platforms, and spreadsheets they had been gluing together.

Which are the primary technologies used for building your product?

Odal's answer:

  • Next.js (App Router) for the frontend and API layer
  • React and TypeScript throughout
  • Supabase for the database, authentication, and row-level security
  • PostgreSQL as the underlying database
  • Tailwind CSS for styling
  • Vercel for hosting and edge functions
  • React Query for client-side data fetching and caching
  • Google Ads API for native ad platform integration with MCC support
  • Meta Marketing API for ad spend reconciliation
  • N8N for workflow automation and integrations

User comments

Share your experience with using Pipedrive and Odal. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Pipedrive 5.0 · 3 reviews
Odal no reviews yet
  • Leadey vs Pipedrive
    www.leadey.ai · Sep 2026

    Switching Move from Pipedrive in an afternoon. 015 minutes Export from Pipedrive Download your people and organisations from Pipedrive as CSV files. Nothing changes on their side. 0210 minutes Map your columns Leadey...

  • Pipedrive is sales focused and easy to use
    SaaSHub review
    · Sep 2025

    We adopted Pipedrive for our sales team because we were looking for a CRM that was sales focused and didn't come with all the other unnecessary features and complexity of other solutions. We have been very happy with...

  • Why We’re Building Mria CRM: The First Truly Native CRM for Jira
    mriacrm.com · May 2025

    Next, we tried going outside the Atlassian ecosystem – using standalone CRMs like Zoho and Pipedrive. While these platforms were powerful, integrating them with Jira was costly, complex, and prone to syncing issues....

View more

We have no reviews of Odal yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Pipedrive 2 mentions
Odal 0 mentions
  • Why doesn't Microsoft have a better CRM product...?
    I feel like Microsoft could offer a more robust CRM than what's present with 'Contacts' under Outlook, and pretty easily. Something like Pipedrive... I mean it could syncronize all the datapoints that local Microsoft programs already... Source: about 4 years ago
  • Building Reach in Public
    Pipedrive → our CRM for tracking leads, tasks, conversations, and deals. We chose Pipedrive because it does a good job of providing an intuitive and relatively simple CRM while still having enough features to track our sales... Source: over 4 years ago

Tracking Odal since May 2026.

Alternatives to Pipedrive and Odal

When comparing Pipedrive and Odal, you can also consider the following products.

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