Odal is a CRM with built-in attribution for agencies and revenue teams. Connect ad platforms, capture first touch to closed deal, and report what actually drives pipeline.
A startup from Salisbury, the United Kingdom, founded by Alexander Ashcroft.
This page is designed to help you find out whether Odal is good and if it is the right choice for you.
Odal is a CRM and marketing attribution platform purpose-built for lead generation businesses and marketing agencies. It connects Google Ads and Meta ad spend directly to closed pipeline revenue through native API integrations, offline conversion tracking, and full UTM attribution.
Core features include contacts, companies, deals, pipelines with drag-and-drop deal management, custom fields, lifecycle stages, and multi-tenant row-level security. Native integrations with Google Ads (with MCC support) and Meta Marketing API enable automatic ad spend reconciliation against closed revenue. Form ingestion with UTM persistence means every lead carries its full attribution context from first click through to close.
Built on Next.js and Supabase for performance and scalability. Designed by marketers, for marketers and agencies who need closed-loop revenue reporting without the HubSpot price tag or Salesforce complexity.
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Closed-loop attribution
Connects ad spend directly to closed revenue across Google Ads and Meta
Native Google Ads integration
OAuth integration with MCC (manager account) support for agencies
Meta Marketing API
Real-time spend reconciliation against pipeline revenue
Offline conversion tracking
Pushes closed-won revenue back to ad platforms for optimisation
UTM attribution
Full UTM capture and persistence from first click to closed deal
Form ingestion
Webhook and native form capture with attribution data preserved
Multi-tenant architecture
Row-level security for agencies managing multiple client accounts
Custom fields
Unlimited custom fields on contacts, companies, and deals
Sales pipelines
Drag-and-drop pipelines with custom stages and automations
Lifecycle stages
Track contacts from lead through to customer with stage automation
Contacts and companies
Full B2B data model with relationship mapping
Deal management
Track deals with value, probability, expected close date
Built on Next.js and Supabase
Modern stack for performance and real-time updates
API access
REST API for custom integrations and data export
Webhooks
Outbound webhooks for connecting to your existing stack
We do not publicly list specific client names to protect client confidentiality, particularly in regulated verticals.
Odal is the only CRM built from the ground up for closed-loop revenue attribution. Most CRMs treat ad spend and pipeline as separate worlds, leaving marketing teams to reconcile spreadsheets and finance teams guessing at ROI. Odal connects Google Ads and Meta ad spend directly to closed revenue through native API integrations, offline conversion tracking, and full UTM persistence. Every deal in the pipeline carries its full attribution context from first click through to close, so you always know which campaigns, keywords, and creatives generated revenue. Built on Next.js and Supabase with multi-tenant row-level security, it scales from solo founders to agencies managing dozens of client accounts.
HubSpot, Salesforce, and Pipedrive are general-purpose CRMs that bolt on marketing attribution as an afterthought. They charge enterprise prices for features lead generation businesses do not need, and they fail at the one thing those businesses care most about: knowing which marketing pound generates which revenue pound.
Odal is purpose-built for lead generation. Native Google Ads integration with MCC support means agencies can manage every client from one account. Meta Marketing API integration handles ad spend reconciliation automatically. Offline conversion tracking pushes closed-won revenue back to ad platforms so they can optimise for actual customers, not just leads. Form ingestion preserves UTM data through to close. The result is a CRM that pays for itself the first time you spot a campaign quietly losing money.
It is also dramatically more affordable than HubSpot Marketing Hub or Salesforce Sales Cloud, with a modern interface built in 2025 rather than 2008.
Odal is built for two primary audiences.
First, performance marketing agencies running Google Ads and Meta campaigns on behalf of clients, particularly in lead generation verticals like legal, medical, financial services, home services, construction, education, and B2B SaaS. These agencies need MCC-level access, multi-client reporting, and the ability to prove ROI to clients who measure success in closed revenue not lead volume.
Second, in-house marketing and sales teams at lead generation businesses where the gap between ad spend and revenue creates constant friction. Companies in legal, fintech, healthcare, ecommerce, recruitment, and B2B services where leads convert offline and traditional analytics tools cannot show what is actually working.
In both cases the user is sophisticated enough to know that HubSpot's attribution reporting falls short, but does not need the complexity or cost of an enterprise solution.
Odal was built out of frustration. As founder of a UK performance marketing agency running Google Ads and Meta for lead generation clients, I kept hitting the same wall: clients wanted to know which campaigns generated actual revenue, not just leads. The existing CRM and attribution landscape did not solve this. HubSpot's attribution required their highest tier and still missed offline conversions. Northbeam was built for ecommerce. Salesforce required a six-figure implementation just to start. Spreadsheets and Zapier hacks fell apart at scale.
So we built Odal. A CRM that treats attribution as a first-class citizen, not a bolt-on. Native Google Ads and Meta integrations. Offline conversion tracking baked in. Full UTM persistence from first click to closed deal. Multi-tenant by design so agencies can manage clients without spinning up separate accounts.
Today Odal is used by agencies and lead generation businesses across the UK and beyond, replacing the patchwork of CRMs, attribution platforms, and spreadsheets they had been gluing together.
We have collected here some useful links to help you find out if Odal is good.
Check the traffic stats of Odal on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Odal on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Odal's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Odal on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Odal on Reddit. This can help you find out how popualr the product is and what people think about it.
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Is Odal good? This is an informative page that will help you find out. Moreover, you can review and discuss Odal here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
