Hotjar VS Fluency

Compare Hotjar VS Fluency and see what are their differences

Rating: 2.3 · 8 reviews
Pricing: Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Alternatives Is it good?

Rating: 5.0 · 1 review
Pricing: Paid Free trial AU$39 / Monthly (Per Seat)

Alternatives Is it good?

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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Hotjar seems to be more popular. It has been mentioned 13 times since March 2021.

social mentions: 13 vs 0
user rating: 2.3 vs 5.0
Web Analytics popularity: 100% vs 0%
alternatives listed: 240+ vs 79

Base details

Website, pricing, platforms and company facts side by side.

	Hotjar	Fluency
Website	hotjar.com	usefluency.com
Pricing	Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps) Official pricing	Paid Free trial AU$39 / Monthly (Per Seat) Official pricing
Company	Startup from Malta · 2014	2024
Listed in	Marketing Marketing Analytics Web Analytics User Monitoring Heatmaps User Experience Customer Feedback Surveys +5	Process Management Document Management User Onboarding Automation Productivity +2

About Hotjar and Fluency

In their own words, as submitted to SaaSHub.

Hotjar

Fluency

Hotjar's product experience insights make it easy to understand what users are really doing on your site. Visualize behavior on your site with Heatmaps Eliminate guesswork with user Recordings Understand the reasons behind behavior with Surveys and Incoming Feedback

Features and specs

What each product offers, as listed by its team.

Hotjar 4 features

Fluency 3 features

Heatmaps
Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings
Live playbacks of users on your site.
Surveys
Bring the voice-of-customer to your decision making.
Incoming Feedback
A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Automated Process Documentation
Centralised Process Repository
SOPs, Automated

Analysis

An editorial look at what each product does well and who it suits.

Hotjar

Fluency

Overall verdict

Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

No analysis of Fluency yet.

Videos

Walkthroughs and reviews on video.

Hotjar 4 videos + Add

Fluency 4 videos + Add

What is Hotjar?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Hotjar

Fluency

100% 100%

0% 0%

100% 100%

0% 0%

100% 100%

User comments

Share your experience with using Hotjar and Fluency. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Hotjar 2.3 · 8 reviews

Fluency 5.0 · 1 review

7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
www.laneapp.co · Jan 2026

Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature...
10 Best Mixpanel Alternatives for Product Analytics in 2024
clickup.com · Oct 2024

Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar...
Love it
SaaSHub review

· Oct 2024

I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and...

Early customer
SaaSHub review

· Mar 2024

I was part of Fluency’s beta program as an early user on a free trial. Now that Fluency have launched, I’m definitely going to stay using the software as it’s a massive timesaver. Definitely recommend as a tool for...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hotjar 13 mentions

Fluency 0 mentions

The Best 100 Free UI/UX Resources for Every Designer & Developer
Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / over 1 year ago
A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / over 2 years ago
What do I do after ProductHunt?
So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: almost 3 years ago

Tracking Fluency since Mar 2024.

Alternatives to Hotjar and Fluency

When comparing Hotjar and Fluency, you can also consider the following products.

Smartlook
Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

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Tango.us
Tango instantly turns what you know into step-by-step guidance—no videos, meetings, or screen shares required.

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Google Analytics
Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Compare Google Analytics to Hotjar or Fluency:

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ScribeHow
Create step-by-step user guides, with a simple click

Compare ScribeHow to Hotjar or Fluency:

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FullStory
Meet FullStory, the app that captures all your customer experience data in one powerful platform.

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Floik
Interactive demos, videos & guides, created in minutes

Compare Floik to Hotjar or Fluency:

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