Apollo.io
ZoomInfo
Lusha
Hunter.io
Instantly.ai
Clearbit
lemlist
Snov.io
Groundbase
Attio
Salesflare
OnePageCRM
Capsule CRM
Nimble
Flowlu
Twenty
Groundbase is a CRM built for technical solo operators โ solo founders, indie hackers, freelance developers, and agencies of one.
Flat $9/month. No per-seat pricing, no tiers, no upsells, no "contact sales."
You connect your own Twilio account for SMS and voice, and your own Resend account for email. Your cost per message is whatever those providers charge you โ Groundbase takes no markup and doesn't sit between you and your vendors. A CRM that resells you SMS at 5x cost is a CRM with a conflict of interest.
Groundbase ships a Model Context Protocol server. Claude, Cursor, or any MCP client can read and act on your CRM data directly โ list contacts, create deals, send SMS, build workflows, all from your AI assistant. Most CRMs bolt a chat sidebar onto their UI. Groundbase exposes the data and lets you bring your own model.
Contacts and companies ยท Deal pipeline with drag-and-drop kanban ยท Tasks and calendar ยท Bulk SMS ยท Softphone and voicemail drops ยท Email campaigns with drip sequences and A/B testing ยท Multi-step cadences ยท Automations, workflows, and webhooks ยท Custom fields and saved views ยท CSV import/export ยท Google Calendar sync ยท Public booking pages
Available on web, Windows desktop, and Android.
Enterprise sales teams. There's no SSO, no lead routing, no approval workflows, and no SOC 2. If you have SDRs and a RevOps person, use HubSpot or Salesforce โ they're better at that job.
Built and maintained by one person.
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Groundbase's answer:
Two things.
First, BYO infrastructure. You connect your own Twilio account and your own Resend account. Your cost per SMS is whatever Twilio bills you, on an invoice with your name on it. I don't mark it up and I don't sit between you and your vendors. Most CRMs that offer SMS set their own rate, and you have no way to audit it.
Second, it has an MCP server. Claude, Cursor, or any MCP client can read your contacts, create deals, send SMS, and build workflows using your real data. I didn't bolt a chat sidebar onto the UI. I exposed the data and let you bring whatever AI you already pay for.
Also $9 a month, flat. One plan. No per-seat, no tiers, nothing gated behind an upgrade.
Groundbase's answer:
Technical solo operators. Solo founders, indie hackers, freelance developers, agencies of one.
Concretely: someone who reads "bring your own Twilio account" and thinks "good, I want control" instead of "ugh, more setup." Someone who already knows what an API key is and where to find it. Someone who'd rather assemble a few sharp tools than buy one bundled platform that's mediocre at everything.
If "Twilio account SID" makes you nauseous, this isn't the right tool and I'd rather say so now. Zoho Bigin or HubSpot's free tier will treat you better.
Groundbase's answer:
I built the CRM I wanted and couldn't find. Everything out there either assumed I had a sales team I don't have, or was the cheap entry tier of someone else's upsell funnel.
The part worth telling is what I removed. Groundbase originally had a credits system. Customers topped up a wallet, sent SMS through my master Twilio account, and I marked up the rate. That was supposed to be platform revenue.
I killed it. A few reasons: A2P 10DLC compliance for a multi-tenant setup is brutal for one person, every credits system generates "where did my $10 go" support emails, and refund accounting on partial balances is miserable.
But the real reason was simpler. I built this to get away from platforms that mark up Twilio, and there I was marking up Twilio. So customers connect their own account now. I lost the markup revenue and got back a product I'd actually buy.
Groundbase's answer:
Cloudflare Workers for the backend and API. Turso (libSQL) for the database. Stripe for billing. Twilio for SMS and voice, though that runs on the customer's own account, not mine. Resend for email, same arrangement.
The web app is React on Vite. Desktop is Electron with a local SQLite store. Mobile is React Native. The MCP server is a separate Worker speaking Streamable HTTP.
No framework on the backend, just TypeScript and the Workers runtime. The marketing site runs on Vercel. Everything else, the API, the app, and the MCP server, is on Cloudflare Workers, mostly for the cost curve. At $9 a month with thin margins, a bandwidth bill that scales on multiple axes is a real problem.
Groundbase's answer:
Depends who you are, and for a lot of people the honest answer is you shouldn't.
If you run a sales team, use HubSpot or Close. They're built for that and I'm not. No lead routing, no approval workflows, no SSO, no SOC 2.
If you're one person, the math changes, because the tier where the useful things live is never the cheap one. HubSpot Sales Hub Professional, where sequences and real automation sit, is $90 per seat per month on annual billing plus a required one-time $1,500 onboarding fee. Close Growth, the tier that unlocks the Power Dialer, is $99 per seat per month annually. Groundbase is $9, one plan, nothing gated behind an upgrade.
Then there's messaging cost. With bundled telephony you pay whatever rate the platform sets and you have no way to audit it. With Groundbase you connect your own Twilio account and the bill arrives with your name on it.
We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft the UI is much easier to navigate. The main limitation is that the quality of data isn't as vast and often I can find prospects on Linkedin but not in Apollo.
Based on our record, Apollo.io seems to be more popular. It has been mentiond 69 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Personal email domains destroy this. Clearbit's Enrichment API returns a null company when it hits gmail.com. Apollo routes personal domains straight to a consumer bucket and skips B2B fields entirely. Even PDL's /person/enrich endpoint โ the most permissive of the major providers โ gives you around 32% hit rate on Gmail addresses versus 74% on corporate domains. I measured this across 6,200 signups for a... - Source: dev.to / 3 months ago
A few things worth flagging: PDL beats Clearbit's historical rates for US and Western European companies, but drops to ~52% match rate for Japan and South Korea specifically. Apollo underperforms on raw company matching but returns significantly more contacts per domain in Prospector-style queries than Clearbit's Prospector ever did โ the tradeoff is more stale titles in the result set. Hunter.io is fast and cheap... - Source: dev.to / 3 months ago
One thing comparison guides consistently get wrong: Clay is not an enrichment API. It's a waterfall orchestration tool that calls People Data Labs, Apollo, Clearbit, and others in sequence for you. It's useful, but it adds 2โ8 seconds of latency per row in my runs and costs more per match than going direct. For a CRM webhook flow where you need sub-second enrichment calls, Clay is the wrong layer to hit first. - Source: dev.to / 4 months ago
Last year I ran the same LinkedIn Sales Navigator export through three enrichment APIs. Apollo matched 61% of the emails. Hunter.io matched 54%. An OSINT-first pipeline I'd built in n8n โ pulling from public sources before hitting any paid API โ matched 79% and cost roughly $0.003 per contact. The delta wasn't magic. It was sequence. - Source: dev.to / 4 months ago
Despite having its LinkedIn Page removed in 2025, Apollo remains a functional enrichment and outreach platform with 275M+ contacts. The free tier includes 10,000 credits and the $49/month basic plan is the cheapest entry point for a combined enrichment-plus-sequencing workflow. Apollo's data collection methods have attracted LinkedIn's attention, but the product continues to operate. The risk I'd assign it:... - Source: dev.to / 4 months ago
ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.
Attio - Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.
Lusha - Search less. Sell more.
Salesflare - Simply powerful CRM. Automates your data to build better relationships and make more sales.
Hunter.io - Find all the email addresses related to a domain
OnePageCRM - OnePageCRM is a powerful contact management system for small businesses. With this CRM, you can easily focus on what needs to be done next, follow up with every lead and client, keep the team on the same page, and close more deals.
