Software Alternatives, Accelerators & Startups

Lusha VS Groundbase

Compare Lusha VS Groundbase and see what are their differences

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Lusha logo Lusha

Search less. Sell more.

Groundbase logo Groundbase

BYO Twilio. BYO Resend. $9/mo flat โ€” no per-seat, no markup on your texts, no surprise bills. CRM, bulk SMS, email campaigns, automations, MCP. For solo founders, indie operators, and small agencies.
  • Lusha Landing page
    Landing page //
    2023-06-14

Lusha is a continuously updating database that provides B2B Salespeople with targeted, accurate, and timely business information. Lusha aggregates its data from multiple sources, cross-checking and updating LIVE to ensure up-to-the-minute data accuracy and database cleanliness.

  • Groundbase Dashboard Overview
    Dashboard Overview //
    2026-08-02
  • Groundbase Drag-and-drop deal pipeline
    Drag-and-drop deal pipeline //
    2026-08-02
  • Groundbase SMS conversations through your own Twilio number
    SMS conversations through your own Twilio number //
    2026-08-02
  • Groundbase Contact record with custom fields and activity timeline
    Contact record with custom fields and activity timeline //
    2026-08-02
  • Groundbase Email and SMS campaigns
    Email and SMS campaigns //
    2026-08-02
  • Groundbase Built-in softphone
    Built-in softphone //
    2026-08-02
  • Groundbase Android app
    Android app //
    2026-08-02

Groundbase is a CRM built for technical solo operators โ€” solo founders, indie hackers, freelance developers, and agencies of one.

Flat $9/month. No per-seat pricing, no tiers, no upsells, no "contact sales."

BYO infrastructure

You connect your own Twilio account for SMS and voice, and your own Resend account for email. Your cost per message is whatever those providers charge you โ€” Groundbase takes no markup and doesn't sit between you and your vendors. A CRM that resells you SMS at 5x cost is a CRM with a conflict of interest.

MCP-native

Groundbase ships a Model Context Protocol server. Claude, Cursor, or any MCP client can read and act on your CRM data directly โ€” list contacts, create deals, send SMS, build workflows, all from your AI assistant. Most CRMs bolt a chat sidebar onto their UI. Groundbase exposes the data and lets you bring your own model.

What's included

Contacts and companies ยท Deal pipeline with drag-and-drop kanban ยท Tasks and calendar ยท Bulk SMS ยท Softphone and voicemail drops ยท Email campaigns with drip sequences and A/B testing ยท Multi-step cadences ยท Automations, workflows, and webhooks ยท Custom fields and saved views ยท CSV import/export ยท Google Calendar sync ยท Public booking pages

Available on web, Windows desktop, and Android.

Who it isn't for

Enterprise sales teams. There's no SSO, no lead routing, no approval workflows, and no SOC 2. If you have SDRs and a RevOps person, use HubSpot or Salesforce โ€” they're better at that job.

Built and maintained by one person.

Lusha

Website
lusha.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
2016 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Adi Weisz
Employees
100 - 249

Groundbase

$ Details
paid Free Trial $9 / Monthly (Flat rate โ€” all features included)
Platforms
Web Windows Android
Release Date
2026 June
Startup details
Country
Canada
State
Ontario
Founder(s)
Adam Rao
Employees
1 - 9

Lusha features and specs

  • Accuracy
    Lusha provides highly accurate contact and company information, which can be vital for sales and marketing teams.
  • Ease of Use
    The platform is user-friendly, and the browser extension makes it very convenient to access contact details directly from LinkedIn or other websites.
  • Data Enrichment
    Lusha can enrich existing databases with additional information, making it easier to build comprehensive profiles of leads and contacts.
  • GDPR Compliance
    Lusha is compliant with GDPR, which provides peace of mind for businesses operating in or dealing with customers in the EU.
  • Integrations
    Lusha integrates seamlessly with various CRM systems, making it easier to manage and utilize the data within existing workflows.

Possible disadvantages of Lusha

  • Cost
    Lusha can be expensive, especially for small businesses or startups with limited budgets.
  • Data Privacy
    Despite GDPR compliance, some users may still have concerns regarding data privacy and the ethical implications of scraping contact information.
  • Limited Database
    The database might not be as extensive as some competitors, potentially limiting the scope of accessible contact information.
  • Credit System
    Lusha operates on a credit system for accessing information, which can be restrictive and may require additional purchases for extensive use.
  • Occasional Inaccuracies
    Despite generally high accuracy, some users may encounter occasional outdated or incorrect information, especially in rapidly changing industries.

Groundbase features and specs

  • Web-Based Platform
    Works in any modern browser at app.groundbasecrm.com
  • Android App
    Direct .apk download, near-full feature parity with desktop
  • Windows
    Native desktop app (.exe installer)
  • BYO Twilio
    Connect your own Twilio account. No markup on SMS or voice โ€” you pay Twilio's published rates directly.
  • BYO Resend
    Connect your own Resend account for email. No platform markup, no imposed sending limits.
  • MCP Server
    Model Context Protocol server โ€” Claude, Chatgpt, or any MCP client can read and act on your CRM data.
  • Flat Pricing
    $9/month. No per-seat, no tiers, no usage-based billing.
  • Deal Pipeline
    Drag-and-drop kanban board with custom stages.
  • Bulk SMS
    Send to filtered contact lists through your own Twilio number.
  • Email & SMS Campaigns
    Drip sequences, A/B testing, and analytics pulled from your own Resend account.
  • Cadences
    Multi-step outreach sequences mixing SMS, email, tasks, and tags.
  • Automations & Webhooks
    Trigger-based workflows plus inbound and outbound webhooks.
  • Softphone
    In-browser calling and voicemail drops via Twilio Voice.
  • Custom Fields
    Unlimited custom fields on contacts, companies, and deals.
  • Google Calendar Sync
    Two-way sync plus public booking pages.

Analysis of Lusha

Overall verdict

  • Lusha is generally considered a good tool for sales and marketing professionals looking to enrich their contact databases and access B2B contact information.

Why this product is good

  • Lusha provides accurate business contact information, such as email addresses and phone numbers, which can help sales teams reach key decision-makers more efficiently. It is known for its ease of use, integration with popular platforms like LinkedIn and Salesforce, and its ability to enhance CRM systems with valuable data.

Recommended for

  • Sales professionals seeking to generate leads
  • Marketing teams aiming to target specific industries or company sizes
  • Recruiters looking for potential candidates and their contact details
  • Businesses aiming to enrich their CRM with verified contact information

Lusha videos

How to use Lusha

More videos:

  • Review - Lusha
  • Review - ๐˜‰๐˜ถ๐˜ง๐˜ง๐˜ฆ๐˜ฅ ๐˜™๐˜ช๐˜ด๐˜ฌ๐˜บ ๐˜‹๐˜ข๐˜ด๐˜ฉ - NEW LUSHA! Light Warbear 2A in RTA! - [Monster Review] - Summoners War

Groundbase videos

No Groundbase videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Lusha and Groundbase)
Lead Generation
100 100%
0% 0
MCP Servers
0 0%
100% 100
Sales Tools
100 100%
0% 0
CRM
0 0%
100% 100

Questions & Answers

As answered by people managing Lusha and Groundbase.

What makes your product unique?

Groundbase's answer:

Two things.

First, BYO infrastructure. You connect your own Twilio account and your own Resend account. Your cost per SMS is whatever Twilio bills you, on an invoice with your name on it. I don't mark it up and I don't sit between you and your vendors. Most CRMs that offer SMS set their own rate, and you have no way to audit it.

Second, it has an MCP server. Claude, Cursor, or any MCP client can read your contacts, create deals, send SMS, and build workflows using your real data. I didn't bolt a chat sidebar onto the UI. I exposed the data and let you bring whatever AI you already pay for.

Also $9 a month, flat. One plan. No per-seat, no tiers, nothing gated behind an upgrade.

How would you describe the primary audience of your product?

Groundbase's answer:

Technical solo operators. Solo founders, indie hackers, freelance developers, agencies of one.

Concretely: someone who reads "bring your own Twilio account" and thinks "good, I want control" instead of "ugh, more setup." Someone who already knows what an API key is and where to find it. Someone who'd rather assemble a few sharp tools than buy one bundled platform that's mediocre at everything.

If "Twilio account SID" makes you nauseous, this isn't the right tool and I'd rather say so now. Zoho Bigin or HubSpot's free tier will treat you better.

What's the story behind your product?

Groundbase's answer:

I built the CRM I wanted and couldn't find. Everything out there either assumed I had a sales team I don't have, or was the cheap entry tier of someone else's upsell funnel.

The part worth telling is what I removed. Groundbase originally had a credits system. Customers topped up a wallet, sent SMS through my master Twilio account, and I marked up the rate. That was supposed to be platform revenue.

I killed it. A few reasons: A2P 10DLC compliance for a multi-tenant setup is brutal for one person, every credits system generates "where did my $10 go" support emails, and refund accounting on partial balances is miserable.

But the real reason was simpler. I built this to get away from platforms that mark up Twilio, and there I was marking up Twilio. So customers connect their own account now. I lost the markup revenue and got back a product I'd actually buy.

Which are the primary technologies used for building your product?

Groundbase's answer:

Cloudflare Workers for the backend and API. Turso (libSQL) for the database. Stripe for billing. Twilio for SMS and voice, though that runs on the customer's own account, not mine. Resend for email, same arrangement.

The web app is React on Vite. Desktop is Electron with a local SQLite store. Mobile is React Native. The MCP server is a separate Worker speaking Streamable HTTP.

No framework on the backend, just TypeScript and the Workers runtime. The marketing site runs on Vercel. Everything else, the API, the app, and the MCP server, is on Cloudflare Workers, mostly for the cost curve. At $9 a month with thin margins, a bandwidth bill that scales on multiple axes is a real problem.

Why should a person choose your product over its competitors?

Groundbase's answer:

Depends who you are, and for a lot of people the honest answer is you shouldn't.

If you run a sales team, use HubSpot or Close. They're built for that and I'm not. No lead routing, no approval workflows, no SSO, no SOC 2.

If you're one person, the math changes, because the tier where the useful things live is never the cheap one. HubSpot Sales Hub Professional, where sequences and real automation sit, is $90 per seat per month on annual billing plus a required one-time $1,500 onboarding fee. Close Growth, the tier that unlocks the Power Dialer, is $99 per seat per month annually. Groundbase is $9, one plan, nothing gated behind an upgrade.

Then there's messaging cost. With bundled telephony you pay whatever rate the platform sets and you have no way to audit it. With Groundbase you connect your own Twilio account and the bill arrives with your name on it.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Lusha and Groundbase

Lusha Reviews

Best AI Prospecting Tools for B2B Sales in 2026
What is the difference between a prospecting tool and a sales engagement tool? Prospecting tools find and verify contact information. Sales engagement tools run outreach sequences and manage replies. Some platforms, including toflow.ai, Apollo.io, and lemlist, cover both in a single product. Others, like Lusha, focus on data only and are designed to pair with a separate...
Source: toflow.ai
ZoomInfo vs Lusha vs Apollo vs MillionPhones: 2026 Comparison
Lusha made a name with their Chrome extension โ€” hover over a LinkedIn profile and get the phone number. It's simple and it works. Their data quality for US direct dials is solid. The free tier is slim (5 credits/month), and pricing scales quickly once you need volume.
Top 10 Lead Generation and Engagement Tools
Lusha is a lead generation tool focused on providing accurate B2B contact details. It enriches leads with verified email addresses, phone numbers, and company information, helping businesses quickly reach key decision-makers.
Source: rainex.io
21 Best Lead Generation Software for 2024
Lusha is a powerful LinkedIn lead generation software for marketing and sales teams looking to connect with high-quality prospects on the platform.
Source: www.sender.net
11 Apollo.io Alternatives and Competitors 2024
Based on various factors, such as user reviews and feedback, the leading alternatives to Apollo.io are Zoominfo, Kaspr, Lead411, and Lusha.
Source: evaboot.com

Groundbase Reviews

We have no reviews of Groundbase yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Lusha seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Lusha mentions (1)

Groundbase mentions (0)

We have not tracked any mentions of Groundbase yet. Tracking of Groundbase recommendations started around Aug 2026.

What are some alternatives?

When comparing Lusha and Groundbase, you can also consider the following products

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Attio - Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Salesflare - Simply powerful CRM. Automates your data to build better relationships and make more sales.

Hunter.io - Find all the email addresses related to a domain

OnePageCRM - OnePageCRM is a powerful contact management system for small businesses. With this CRM, you can easily focus on what needs to be done next, follow up with every lead and client, keep the team on the same page, and close more deals.