Table of contents
Apollo.io
Apolloโs predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.
A startup from the United States.
A startup from the United States.
Comprehensive Database
Apollo.io offers a vast and up-to-date contact database, which is ideal for lead generation and sales prospecting.
Advanced Search Filters
The platform provides powerful filtering options that allow users to narrow down potential leads by various criteria, making it easier to target specific audiences.
Integration Capabilities
Apollo.io integrates seamlessly with popular CRM tools like Salesforce and HubSpot, streamlining the workflow for sales teams.
Email Tracking
The email tracking feature helps sales teams monitor engagement and follow up effectively, thereby increasing the chances of closing deals.
Customization and Automation
Users can customize outreach templates and automate follow-up sequences, improving efficiency and ensuring consistent communication.
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We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft the UI is much easier to navigate. The main limitation is that the quality of data isn't as vast and often I can find prospects on Linkedin but not in Apollo.
Apollo.io is generally well-regarded in its space, especially for businesses looking to enhance their sales intelligence and outreach processes. Most users appreciate its robust feature set and user-friendly interface.
We have collected here some useful links to help you find out if Apollo.io is good.
Check the traffic stats of Apollo.io on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Apollo.io on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Apollo.io's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Apollo.io on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Apollo.io on Reddit. This can help you find out how popualr the product is and what people think about it.
Personal email domains destroy this. Clearbit's Enrichment API returns a null company when it hits gmail.com. Apollo routes personal domains straight to a consumer bucket and skips B2B fields entirely. Even PDL's /person/enrich endpoint โ the most permissive of the major providers โ gives you around 32% hit rate on Gmail addresses versus 74% on corporate domains. I measured this across 6,200 signups for a... - Source: dev.to / about 2 months ago
A few things worth flagging: PDL beats Clearbit's historical rates for US and Western European companies, but drops to ~52% match rate for Japan and South Korea specifically. Apollo underperforms on raw company matching but returns significantly more contacts per domain in Prospector-style queries than Clearbit's Prospector ever did โ the tradeoff is more stale titles in the result set. Hunter.io is fast and cheap... - Source: dev.to / about 2 months ago
One thing comparison guides consistently get wrong: Clay is not an enrichment API. It's a waterfall orchestration tool that calls People Data Labs, Apollo, Clearbit, and others in sequence for you. It's useful, but it adds 2โ8 seconds of latency per row in my runs and costs more per match than going direct. For a CRM webhook flow where you need sub-second enrichment calls, Clay is the wrong layer to hit first. - Source: dev.to / 3 months ago
Last year I ran the same LinkedIn Sales Navigator export through three enrichment APIs. Apollo matched 61% of the emails. Hunter.io matched 54%. An OSINT-first pipeline I'd built in n8n โ pulling from public sources before hitting any paid API โ matched 79% and cost roughly $0.003 per contact. The delta wasn't magic. It was sequence. - Source: dev.to / 3 months ago
Despite having its LinkedIn Page removed in 2025, Apollo remains a functional enrichment and outreach platform with 275M+ contacts. The free tier includes 10,000 credits and the $49/month basic plan is the cheapest entry point for a combined enrichment-plus-sequencing workflow. Apollo's data collection methods have attracted LinkedIn's attention, but the product continues to operate. The risk I'd assign it:... - Source: dev.to / 3 months ago
Apollo.io solved this by making its CRM truly collaborative. Sales reps can see exactly who's working on what, leave contextual comments right on deal records, and get notified when something important happens. No more hunting for information or stepping on each other's toes. - Source: dev.to / 8 months ago
Apollo.io seems popular for cold email. Source: over 2 years ago
FAAANGM + ATlassian/Uber and similar product based companies 85 lacs - 1.1 cr Startups like coinbase / apollo.io / rippling 80+. Source: almost 3 years ago
Their data seems pretty good and their features are awesome, but they had a couple of glitches this week that are annoying me. I know they seem to be the best, but has anyone bested them yet? Curious if there's anything out there that's better than Apollo.io. Source: almost 3 years ago
Tons of options: apollo.io is popular and affordable. If you're looking for recently funded company contact info, saasydb.com is good. Source: about 3 years ago
I agree with most people here in that its invaluable. Especially when paired with some other tools like apollo.io and autobound.ai. Source: about 3 years ago
Signup for Apollo.io. It can fulfill your Prospecting and Outreach needs for free. You can find people, names, and numbers using it. You can filter your heartโs desire to find the right people for you. Source: about 3 years ago
Depending on your target market, you can either use apollo.io or outscraper.com to dial in your ICP and then use Findymail.com to do the scraping and enriching. Source: about 3 years ago
Hey Christian - I don't see this hosted on your site like you said at the end, just wanted to make sure the backup's working. Source: about 3 years ago
I will for sure check out apollo.io. It is honestly a pain dealing with my own leads list and parsing through my outlook to see which emails are undeliverable out of my 40k leads list. Then removing those emails to hopefully increase my deliverability rating. Source: about 3 years ago
Using tools like apollo.io you have a good US database & outreach automation tools to have the emails shoot out every day for weeks automatically. Source: about 3 years ago
Use apollo.io . They scan Linkedin and figure out email ids of the people. Source: about 3 years ago
Signup for Apollo.io. It can fulfill your Prospecting and Outreach needs for free. You can find people, names, and numbers using it. You can filter your heartโs desire to find the right people for you. Source: about 3 years ago
I use apollo.io which comes with a very complete database with all sorts of filters to really carve out the lists that you want. But because we target startups right now, I go on crunchbase pro and download the leads there because they are often more startupy especially in the US. Apollo becomes the complete tool because from there you can execute the outreach. Source: about 3 years ago
Plain and simple, use services like munchspot.com or apollo.io to get the email address and send email to the prospects. Source: about 3 years ago
The fastest way to scale clients would be to get leads from a place like apollo.io and then do personalized cold email outreach at scale via something like salesforge.ai. Source: about 3 years ago
Apollo.io, a prominent player in the domains of sales tools, lead generation, and email-related services, occupies a significant niche among professionals seeking efficient ways to reach and engage potential clients. Within the context of various competitor comparisons and user discussions, Apollo.io emerges as a versatile solution, although not without its challenges and alternative options.
Key Strengths: - Comprehensive Lead Generation: Apollo.io is frequently praised for its robust lead generation features. Users highlight its ability to efficiently find and verify emails, making it a highly regarded tool for cold email outreach. Many users appreciate that it allows for detailed filtering, enabling precise targeting that is crucial for sales and marketing efforts. This aspect is essential for professionals seeking to optimize their prospecting activities. - Feature-rich Platform: In user discussions, Apollo.io is often recognized for its extensive feature set. Its multichannel engagement capabilities, which include email and phone functions, have been favorably compared to other leading platforms like LinkedIn Sales Navigator. The availability of an API for data enrichment further bolsters its utility among tech-savvy users.
Concerns and Limitations: - Reliability and Performance Issues: While the platform is generally praised for its data quality and functionality, some users have reported occasional glitches and performance issues. These hiccups, though seemingly minor, can disrupt user experience and sometimes prompt users to explore competitors. - Comparative Affordability and Features: In the landscape of competitive alternatives, Apollo.io's pricing is often positioned as affordable, particularly when juxtaposed with rivals like ZoomInfo and Hunter.io. However, alternatives such as FindThatLead and Saasydb are noted for their cost-effectiveness, especially for those who require more basic lead information.
Competitors and Market Position: Apollo.io is frequently compared with an array of competitors, suggesting a healthy competitive market that includes ZoomInfo, Hunter.io, Lusha, Snov.io, and newer entries like Seamless.AI and Clearbit. The discourse around alternatives often questions if certain competitors provide superior lead generation or engagement capabilities. Discussion threads highlight platforms like FindThatLead for affordability or Reply.io for its multichannel outreach, hinting at the diverse needs and priorities within the user base.
Overall Reputation: The general sentiment around Apollo.io is largely positive, particularly for its effectiveness in cold email outreach and comprehensive lead management tools. It is frequently recommended in professional circles dealing with sales and business development, as evidenced by its mention in strategies for scaling client lists and handling large volumes of outbound communication.
However, the presence of noted competitors signifies a dynamic marketplace where Apollo.io must continually adapt to maintain its stature. While glitches and minor performance issues are noted, the platform's ability to integrate with existing sales workflows and its supportive role in detailed data filtering present compelling reasons for its widespread adoption among professionals.
Ultimately, for those tasked with lead generation and sales outreach, Apollo.io stands as a reliable, albeit occasionally imperfect, ally in the quest for efficient customer engagement and conversion strategies.
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Is Apollo.io good? This is an informative page that will help you find out. Moreover, you can review and discuss Apollo.io here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
Apollo.io remains one of the few tools that actually deliver value beyond just data scraping. It helps structure outreach, keep lead flow consistent, and gives real control over campaign quality โ something every performance-driven team needs.