Best Web Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

We’ve built Flash to answer a simple but urgent question founders face: Am I actually ready to raise?

Key FLASH Intelligence features:

CAMP Score VC-Style Feedback Stage-Adaptive Analysis Flash Fund Access

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Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Key LiveSession features:

Session Replay Filters Segmentation Custom data

freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Key Crazy Egg features:

User-Friendly Interface Heatmaps A/B Testing Scroll Maps