Software Alternatives, Accelerators & Startups

Fathom Analytics VS Microsoft Clarity

Compare Fathom Analytics VS Microsoft Clarity and see what are their differences

Fathom Analytics logo Fathom Analytics

Simple, trustworthy website analytics (finally)

Microsoft Clarity logo Microsoft Clarity

Website analytics powered by machine learning 📊
  • Fathom Analytics Landing page
    Landing page //
    2022-12-16
  • Microsoft Clarity Landing page
    Landing page //
    2022-09-17

Fathom Analytics features and specs

  • Privacy-Focused
    Fathom Analytics prides itself on being privacy-focused, ensuring that user data is not sold or shared, and complies with privacy laws such as GDPR, CCPA, and PECR.
  • Simplicity
    The platform offers a user-friendly interface that's easy to navigate and understand, making it accessible for users who might not be familiar with complex analytics software.
  • Fast Setup
    Fathom Analytics boasts a quick and straightforward setup process, allowing users to start tracking their website's data within minutes.
  • Lightweight Script
    The tracking script Fathom uses is lightweight, ensuring that it doesn't significantly slow down your website's load times.
  • Data Ownership
    Users have full ownership and control over their data, providing peace of mind about how information is managed and used.
  • Transparent Pricing
    Fathom offers clear and competitive pricing without hidden fees, making budgeting for analytics services straightforward.

Possible disadvantages of Fathom Analytics

  • Limited Features
    Compared to more comprehensive analytics platforms like Google Analytics, Fathom Analytics offers fewer features, which might not meet the needs of users who require in-depth analysis.
  • Customization
    There are fewer customization options available for reports and dashboards, limiting the ability to tailor the platform to specific business needs.
  • Integration
    Fathom Analytics lacks extensive integration capabilities, which can be a drawback for users who rely on seamless integration with a wide variety of tools.
  • Market Penetration
    Being a relatively newer and smaller player in the web analytics market, Fathom Analytics has less brand recognition and fewer community resources compared to giants like Google Analytics.

Microsoft Clarity features and specs

  • Cost
    Microsoft Clarity is free to use, which makes it a cost-effective solution for businesses of all sizes.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-use interface, making it accessible even for users who are not particularly tech-savvy.
  • Heatmaps
    Clarity provides heatmaps that give a visual representation of user interactions on your website, helping you understand user behavior at a glance.
  • Session Replay
    The session replay feature allows you to watch recordings of user sessions, providing detailed insights into how users navigate your site.
  • GDPR Compliance
    Clarity is designed to be GDPR compliant, ensuring that user data is handled in accordance with regulations.
  • Integration with Tools
    It integrates well with other Microsoft products and various third-party tools, enhancing its functionality and ease of use within a broader software ecosystem.

Possible disadvantages of Microsoft Clarity

  • Advanced Features Limitation
    Compared to some other analytics tools, Clarity may lack some advanced features like detailed conversion tracking or advanced segmentation.
  • Data Delay
    There can be a delay in data processing and updates, which might be a drawback for businesses that require real-time analytics.
  • Limited Customization
    Customization options for how data is collected and displayed can be somewhat limited, potentially restricting how specific insights are gathered.
  • Resource Intensive
    Session replays and detailed heatmaps can be resource-intensive, which might slow down the performance of the analytics dashboard on lower-spec systems.
  • No A/B Testing
    As of now, Clarity does not offer built-in A/B testing capabilities, which are useful for optimizing different versions of web pages.
  • Data Retention
    The platform might have limited data retention policies, which could be a concern for businesses that need long-term data storage.

Analysis of Microsoft Clarity

Overall verdict

  • Microsoft Clarity is a strong choice for website analytics, particularly for businesses and individuals seeking an easy-to-use, no-cost tool with powerful features. Its ability to provide insights directly from user interactions without heavy resource demands makes it a competitive offering in its category.

Why this product is good

  • Microsoft Clarity is considered good due to its free-to-use model, user-friendly interface, and robust features that allow for in-depth analysis of user behavior and website performance. It offers heatmaps, session recordings, and insights that help in understanding user interactions, enabling website owners to identify usability issues and optimize their sites effectively.

Recommended for

    Microsoft Clarity is recommended for small to medium-sized businesses, marketing professionals, UX designers, and web developers who need to analyze user behavior without incurring costs. It's also suitable for anyone looking to supplement their existing analytics tools with a focus on user experience and interaction.

Fathom Analytics videos

FATHOM ANALYTICS REVIEW 🌟 INSTALL 💸 $100 (OPEN SOURCE)

More videos:

  • Review - Fathom Analytics, One-Click DigitalOcean installation guide

Microsoft Clarity videos

No Microsoft Clarity videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Fathom Analytics and Microsoft Clarity)
Analytics
85 85%
15% 15
Web Analytics
83 83%
17% 17
Privacy
84 84%
16% 16
Marketing Analytics
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Fathom Analytics and Microsoft Clarity

Fathom Analytics Reviews

Top 5 Plausible Analytics Alternatives in 2024
This differentiates Fathom Analytics from alternatives that collect vast amounts of customers’ personal information.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Fathom Analytics is known for its emphasis on privacy, providing website analytics without invasive tracking methods. It maintains user data integrity, ensuring compliance with regulations like GDPR.
Source: usermaven.com

Microsoft Clarity Reviews

The best Hotjar alternatives & competitors, compared
Microsoft Clarity is a 100% free session replay tool that supports basic replay features and heatmaps. It also records rage clicks and dead clicks, and integrates with Google Analytics 4, so you can view your GA data in Clarity.
Source: posthog.com
12 Hotjar alternatives for website and mobile app analytics
For session recordings and heatmaps, Clarity is a suitable alternative to Hotjar. Clarity tracks every user’s visit to your website, although it notes that recordings may not be available for all sessions. It also offers unlimited heatmaps and more than 25 filter options you can apply to both recordings and heatmaps.
10 Best Inspectlet Alternatives 2022
Microsoft Clarity is an alternative that allows companies to check the usability of their website. For this purpose, Microsoft Clarity records selected sessions of users. Companies can then evaluate the sessions. In addition, the tool provides measured values that indicate possible usability problems.
Source: www.plerdy.com
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
WatchThemLive and Microsoft Clarity have both been launched in 2020. Both of them are extremely powerful tools, but, of course, they’re not the same. Each one has its own unique features. In this post, we compare WatchThemLive and Microsoft Clarity and go through the pros and cons of each to give you a comprehensive insight into their differences.
Free SEO Tools To Improve Your Rankings
Microsoft Clarity - Free analytics tool for webmasters that shows you how people are using your website without hurting your site performance. It supports all sizes of websites, and offers session recordings, heatmaps, and insights dashboard that shows you interesting user sessions.

Social recommendations and mentions

Based on our record, Fathom Analytics should be more popular than Microsoft Clarity. It has been mentiond 60 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fathom Analytics mentions (60)

  • 10 of the Best Web Analytics Tools for React Websites
    Marketed as the simple, lightweight, privacy-first alternative to Google Analytics, Fathom provides essential insights into website traffic and visitor behavior without compromising user privacy. - Source: dev.to / 2 months ago
  • SEO tools I used to grow my sites to 20k+ visitors/month
    Fathom is privacy first analytics for the web. According to their site, Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more). - Source: dev.to / 5 months ago
  • Tell HN: My Favorite Tools
    A few apps that are a joy to use: https://ia.net/writer for writing. https://usecontrast.com/ for checking contrast. https://sipapp.io/ for picking colors. https://nova.app/ for editing code. https://cleanshot.com/ for screenshots. https://getpixelsnap.com/ for measuring elements on screen. https://netnewswire.com/ for reading things via RSS. https://panic.com/transmit/ for file transfers. https://usefathom.com/... - Source: Hacker News / over 1 year ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / over 1 year ago
  • Ask HN: Is Google Analytics that useful?
    Have you looked at Fathom[0] or GoatCounter? [0] https://usefathom.com/ [1] https://www.goatcounter.com/. - Source: Hacker News / over 1 year ago
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Microsoft Clarity mentions (32)

  • UX Metrics That Actually Matter
    Use analytics tools like Hotjar or Microsoft Clarity to observe completions. - Source: dev.to / 15 days ago
  • Revolutionize your Website: Free Heat Maps, Recordings, Analytics & more
    Microsoft Clarity provides masking options to prevent sensitive text from being sent to servers. By default, Clarity masks all sensitive text, such as email addresses and information entered by users. It offers three masking modes:. - Source: dev.to / about 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Microsoft Clarity - Session recording completely free with "no traffic limits", no project limits, and no sampling. - Source: dev.to / over 1 year ago
  • How to advocate for basic UX as a junior designer. Any cheap or free resources will be greatly appreciated
    THAT said, MS does have a free heatmapping tool which I've not tried yet. https://clarity.microsoft.com/. Source: almost 2 years ago
  • Mobile Screen Recorder App recorded thousands of users without consent
    In terms of getting people unstuck and improving the app we just recently integrated Microsoft Clarity https://clarity.microsoft.com/ which is very similar to Hotjar 🔥 https://www.hotjar.com in our Android and Web apps ( not iOS ) The way it works is it doesn't record the screen but it actually reassembles a simulation of your screen and movements from our code and where it thinks you moved/clicked. It also masks... Source: about 2 years ago
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What are some alternatives?

When comparing Fathom Analytics and Microsoft Clarity, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Matomo - Matomo is an open-source web analytics platform