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Smartlook VS Proofrun

Compare Smartlook VS Proofrun and see what are their differences

Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Rating
0 reviews
Pricing
Freemium Free trial
Promote on VibeVoted
Alternatives Is it good?
Proofrun

AI-powered product discovery that stays current. Investigate real product questions, connect hypotheses to evidence, uncover contradictions, and revisit findings as new information emerges.

Rating
0 reviews
Pricing
Paid $10 / Monthly (Starter, Pro)
Promote on VibeVoted
Support its launch · 0 supporters
Alternatives Is it good?
HIVLY.APP
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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Smartlook seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
2 vs 0
Web Analytics popularity
100% vs 0%
alternatives listed
240+ vs 6

Base details

Website, pricing, platforms and company facts side by side.

Smartlook
Proofrun
Website smartlook.com proofrun.cc
Pricing
Freemium Free trial Official pricing
Paid $10 / Monthly (Starter, Pro) Official pricing
Platforms —
Jira Web SaaS Cloud +1
Company Startup from the Czech Republic · 10 - 19 employees · 2016 Startup from Brazil · 1 - 9 employees · 2026
Listed in
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps +12
Product Management User Research AI Customer Feedback Market Research UX Research +3

About Smartlook and Proofrun

In their own words, as submitted to SaaSHub.

Smartlook
Proofrun

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork....

Read more about Smartlook

Proofrun is an AI-powered product discovery platform that helps teams investigate real product questions, evaluate evidence, and keep the context behind their decisions alive. Building software is getting faster. Understanding which problems to solve, which opportunities to pursue, and what the...

Read more about Proofrun

Features and specs

What each product offers, as listed by its team.

Smartlook 10 features
Proofrun 8 features
  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.
  • AI-Powered Product Discovery
    Investigate product problems, opportunities, requirements, and hypotheses using AI-assisted research.
  • Competing Hypotheses
    Explore multiple explanations and challenge assumptions instead of simply confirming an initial idea.
  • Evidence Traceability
    Connect evidence to hypotheses, preserving sources, context, and the reasoning behind findings.
  • Contradictions & Research Gaps
    Identify conflicting evidence, unresolved questions, and areas requiring further investigation.
  • Living Discoveries
    Preserve research, hypotheses, evidence, and evolving interpretations in a persistent Discovery.
  • Keep Alive Monitoring
    Reassess Discoveries as relevant new signals emerge and highlight changes that deserve attention
  • Research & Decision Briefs
    Generate structured briefs summarizing findings, supporting evidence, uncertainties, and possible directions.
  • Public Web Research
    Research public information and evaluate sources to support product investigations.

Analysis

An editorial look at what each product does well and who it suits.

Smartlook
Proofrun

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

No analysis of Proofrun yet.

Videos

Walkthroughs and reviews on video.

Smartlook 3 videos + Add
Proofrun 1 video + Add

Smartlook - Get an insider look

More videos

  • - Join the TurboTax SmartLook Team
  • - With TurboTax SmartLook, You're Never Alone

PROOFRUN Demo Video

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Smartlook
Proofrun
100% 100%
Web Analytics
0% 0%
0% 0%
AI
100% 100%
100% 100%
Analytics
0% 0%
0% 0%
Product Management
100% 100%

Questions & Answers

As answered by people managing Smartlook and Proofrun.

Why should a person choose your product over its competitors?

Proofrun's answer:

Because product decisions need more than AI-generated answers or another place to store research.

Proofrun is designed for the work between identifying a problem and deciding what to do about it.

Instead of starting from scratch every time a question comes up, you can build on an existing Discovery, examine competing hypotheses, trace evidence back to its sources, and understand what has changed.

It helps product professionals challenge assumptions, make uncertainty visible, and preserve the reasoning behind their work.

For individual PMs and founders, that means a more structured way to investigate real problems.

For product teams, it creates a foundation for shared context, traceability, and continuity.

You don't need another confident AI answer. You need to understand whether the evidence actually supports it.

What makes your product unique?

Proofrun's answer:

Most AI research tools give you an answer. Proofrun helps you understand how that answer was formed, what evidence supports it, what contradicts it, and what could change it.

Proofrun turns product questions, problems, and opportunities into Living Discoveries that connect competing hypotheses, traceable evidence, contradictions, and research gaps.

With Keep Alive, a Discovery can be revisited as new information emerges, preserving the history of how your understanding evolves.

The result is more than a research report. It's a persistent, evidence-based context for product decisions.

And there's one principle at the heart of Proofrun: AI investigates, challenges, and informs. Humans decide.

How would you describe the primary audience of your product?

Proofrun's answer:

Proofrun is built for people responsible for understanding product problems and making informed decisions.

Its primary audience includes Product Managers, Senior PMs, Product Designers, Product Researchers, and startup founders who need to investigate opportunities, evaluate assumptions, and understand the evidence behind their next steps.

It also serves Heads of Product, Product Directors, and Product Operations professionals looking to improve the consistency, traceability, and continuity of Product Discovery across teams.

Proofrun is particularly relevant for organizations where product research, analytics, customer feedback, and decision context are fragmented across different tools and people.

What's the story behind your product?

Proofrun's answer:

Proofrun was born from a problem its founder experienced firsthand while working in technology and product management.

Software development kept getting faster. With AI, building products became easier than ever. But understanding which problems deserved attention, evaluating competing hypotheses, and keeping decisions grounded in evidence remained difficult.

Research was scattered across documents, dashboards, conversations, and people's memories. Valuable context could disappear as teams moved forward.

The question became: what if Product Discovery could remain useful long after the initial research was completed?

That idea became Proofrun.

Built around the concept of Living Discovery, Proofrun aims to preserve the evidence, uncertainty, and reasoning behind product decisions, while keeping that understanding open to revision as new information emerges.

Because building faster only creates value when teams understand where they're going.

Which are the primary technologies used for building your product?

Proofrun's answer:

Proofrun is built with a modern, cloud-native architecture designed for AI-assisted research and continuous Product Discovery.

Its main technologies include:

  • Next.js, React, and TypeScript for the web application.
  • Python for the research and agent orchestration engine.
  • Amazon Web Services (AWS) for cloud infrastructure and execution.
  • Amazon Bedrock for AI-powered research and analysis.
  • PostgreSQL and Amazon DocumentDB for structured and document-oriented data.

The architecture separates the product experience from the research engine, supporting structured investigations, evidence management, and ongoing Discovery reassessment.

Who are some of the biggest customers of your product?

Proofrun's answer:

Proofrun is a newly launched platform, currently being tested by product professionals and early users.

We're actively gathering feedback from Product Managers and product leaders to refine the experience and validate real-world use cases.

We don't have publicly announced paying customers to list yet.

User comments

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Smartlook no reviews yet
Proofrun no reviews yet

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We have no reviews of Proofrun yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Smartlook 2 mentions
Proofrun 0 mentions

Tracking Proofrun since Oct 2026.

Alternatives to Smartlook and Proofrun

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