Software Alternatives, Accelerators & Startups

Optimizely VS WinDev

Compare Optimizely VS WinDev and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

WinDev logo WinDev

Integrated software for developing cross-platform applications.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • WinDev Landing page
    Landing page //
    2023-04-16

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

WinDev features and specs

  • Rapid Application Development
    WinDev is designed for rapid application development, which allows developers to quickly prototype, develop, and deploy applications, reducing time to market.
  • Integrated Environment
    The software offers an all-in-one development environment with a rich set of features, including GUI design, code editor, debugger, and more, streamlining the development process.
  • Cross-Platform Development
    WinDev supports cross-platform development, enabling developers to create applications for Windows, Linux, iOS, Android, and other platforms from a single codebase.
  • Large Component Library
    It offers an extensive library of pre-built components and templates, which can save time and effort for developers by providing ready-to-use solutions.
  • Strong Database Support
    The software provides strong support for database management and integration, including compatibility with a wide variety of databases like SQL Server, MySQL, and Oracle.

Possible disadvantages of WinDev

  • Proprietary Language
    WinDev uses its own proprietary programming language, WLanguage, which may require developers to learn a new syntax and approach if they are not already familiar with it.
  • Cost
    WinDev can be costly compared to some open-source or less feature-rich development environments, which might not be feasible for smaller businesses or individual developers.
  • Steep Learning Curve
    The comprehensive feature set can result in a steep learning curve, especially for developers who are new to the platform or who come from different development backgrounds.
  • Limited Community Support
    While WinDev has a dedicated user base, its community support is more limited than that of other popular development environments, possibly making it harder to find help and resources online.
  • Dependency on PC SOFT
    As a proprietary tool developed by PC SOFT, users are dependent on the company for updates, support, and bug fixes, which may affect long-term project sustainability if the support changes.

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

WinDev videos

WinDev Expresss and IDE Overview

More videos:

  • Review - WinDev V24 First Look
  • Review - WINDEV Webservices , the Quick and easy way to develop , a 3 Part Series

Category Popularity

0-100% (relative to Optimizely and WinDev)
A/B Testing
97 97%
3% 3
Analytics
100 100%
0% 0
Project Management
0 0%
100% 100
Web Analytics
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and WinDev

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

WinDev Reviews

Frameworks & Tools to Develop Cross-Platform Desktop Apps – Best of
WINDEV Express is an IDE combined with framework for building cross-platform software. This framework allows developing applications for numerous platforms including Windows, Mac OS, Linux and more. It offers its own language called WLanguage to create the cross-platform apps using its IDE.

Social recommendations and mentions

Based on our record, WinDev seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

WinDev mentions (1)

  • I found a cool low-code development tool for building models, UIs, and forms. It's extensible, and it comes with a built-in visual reactive flow editor - It's called Microsoft Access, and it came out in 1992.
    Ever heard of this monstrosity https://windev.com/ ? Had a client who's whole company worked on this platform when I told him integration needed to communicate with my REST api he started yelling at me because obviously I should have a library to work with his software. Source: almost 3 years ago

What are some alternatives?

When comparing Optimizely and WinDev, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Azure DevOps - Visual Studio dev tools & services make app development easy for any platform & language. Try our Mac & Windows code editor, IDE, or Azure DevOps for free.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Micro Focus ALM - Learn how Micro Focus’ Application Lifecycle Management (ALM) software tools provide the agility, visibility, and collaboration solutions you need to optimize app development and testing, foster innovation, and improve the user experience.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

PractiTest - PractiTest is a cloud based Innovative test management tool.