15 Best A/B Testing Tools And Software (2021 List)

1

Mixpanel

Mixpanel is one of the best A/B testing tools out there. I have heard many folks babbling about it on LinkedIn, applauding how easy it is to integrate it to apps and websites to analyze conversions and engagement. For an A/B campaign, you could use features such as audience targeting, funnel analysis, split testing, test scheduling, etc. But it lacks heatmaps and surveys.

#Analytics #Web Analytics #User Analytics 22 social mentions

2

VWO

VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.

#A/B Testing #Conversion Optimization #Web Analytics 3 social mentions

3

Convertize.io

If A/B testing is your priority, here’s a leading SaaS known and managed by the name of Convertize. You don’t need to be a coding freak to set up A/B tests, it autopilots things to maximize conversions and increase your ROI. It offers more than 150 optimization tactics. Smart Notifications compound these qualities.

#A/B Testing #Conversion Optimization #Web Analytics

4

Optimizely

Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and JavaScript knowledge are recommended.

#A/B Testing #Website Testing #Conversion Optimization 1 user reviews

5

Picreel

Picreel has optimized itself a lot in recent years resulting in reduced bounce rates and showing appropriate deals according to the user’s mouse scroll moment and touchpoints. You could take your exit pop-up to the next level with A/B testing and different templates.

#Monitoring Tools #Popups #Web Analytics

6

Google Marketing Platform

Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.

#Surveys #Form Builder #Forms And Surveys 2 social mentions

7

Crazy Egg

You can carry out your changes to your website in mere 5 minutes using Crazy Egg. This is how it is. This website optimization tool offers A/B testing to its subscribers. You can also use other usability testing tools such as Snapshots, Heatmaps, and Recordings to better understand your customers.

#Web Analytics #Analytics #Heatmaps

8

Omniconvert

Omniconvert is another A/B testing and website optimization authority. If you are a digital marketer or have an eCommerce business looking to increase conversions – Omniconvert is the solution. Through its intuitive dashboard, you can manage all your complex stuff. Also, tests are hassle-free to set up.

#Analytics #Web Analytics #A/B Testing

9

AB Tasty

AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks.

#Web Analytics #Analytics #A/B Testing

10

SiteSpect

SiteSpect is a powerful A/B testing and optimization platform that facilitates growing businesses to test modifications to their websites to boost conversions and leads. With SiteSpect you run tests on both web and app, which is nice to have one platform for both.

#A/B Testing #Website Testing #Analytics

11

Convert Experiences

Popular brands like Sony, Unicef & Jabra use Convert Experiences as a personalization and A/B testing tool. It makes it exceedingly simple to run and keep track of CRO tests across all the users’ websites. You can also use JavaScript-based tests to create more advanced tests. The support team is good and always assists beginners throughout their A/B testing journey. It can be easily integrated with Google Analytics, Hotjar, and Mouseflow for third party data analysis.

#A/B Testing #Conversion Optimization #Personalization

13

Zoho PageSense

Create website variation in a snap with Zoho PageSense A/B testing and Split URL tests. It is formulated to boost website conversations and revenue by tracking visitors’ sessions and behavior. It can be used for multiple purposes such as data quantification, webpage element analysis, heat mapping, and even session replays. The code snippet can be easily added to Google Tag Manager instead of manually adding to your website. Nonetheless, some users have also wished for more visualization capabilities but it is a great choice for small businesses.

#Fraud Detection And Prevention #Online Services #Heatmaps

14

Leadformly

Leadformly is one of the best web form builders with A/B functionality. It offers over 50 customization templates which contain another 58 UX alterations in each. The pre-designed forms are great for noncreative folks or those who don’t like spending creating eye-catching forms. The company bets increasing your conversions by 3x times and this confirms by G2 user’s reviews. Moreover, it also offers 12 question types, Zapier integration, spam filter, and insightful analytics.

#Surveys #Form Builder #Marketing 1 social mentions

15

Kameleoon

Kameleoon offers real-time omnichannel optimization and conversion. With its A/B testing feature, you can easily identify strategic segments and deploy the best user experience to your visitors. You can also monitor performances, with data visualization of every KPI, and useful tips displayed all along with the reporting pages.

#A/B Testing #Email Marketing #Conversion Optimization