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Azure DevOps VS Optimizely

Compare Azure DevOps VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Azure DevOps logo Azure DevOps

Visual Studio dev tools & services make app development easy for any platform & language. Try our Mac & Windows code editor, IDE, or Azure DevOps for free.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Azure DevOps Landing page
    Landing page //
    2024-05-21
  • Optimizely Landing page
    Landing page //
    2023-10-04

Azure DevOps features and specs

  • Comprehensive Suite
    Azure DevOps offers a complete suite of tools for DevOps practices including Azure Repos, Azure Pipelines, Azure Boards, Azure Test Plans, and Azure Artifacts, making it a one-stop solution.
  • Scalability
    Azure DevOps is highly scalable, catering to organizations of all sizes—from small startups to large enterprises.
  • Integrations
    Seamlessly integrates with numerous third-party tools and services, as well as other Microsoft products like Azure, making it highly flexible.
  • Customization
    Offers extensive customization options such as personalized dashboards, customized pipelines, and tailor-made workflows to suit specific project needs.
  • Cloud-Agility
    Being a cloud-based service, it offers the benefits of easy access, regular updates, and reduced need for maintenance.
  • Security
    Provides robust security features including role-based access control, auditing, and compliance with various industry standards.
  • Continuous Integration and Continuous Deployment (CI/CD)
    Supports end-to-end CI/CD processes, making it easier to automate builds, tests, and deployments.
  • Community and Support
    Large community of users and strong support from Microsoft, offering plenty of resources for troubleshooting and getting help.

Possible disadvantages of Azure DevOps

  • Complexity
    The rich feature set can be overwhelming for new users, requiring a steep learning curve.
  • Cost
    Can be expensive for small teams and organizations, particularly if advanced features and higher user limits are required.
  • Azure Dependency
    While it integrates well with other cloud providers, the full potential of Azure DevOps is best realized when used in conjunction with other Azure services.
  • Performance
    Users have reported occasional performance issues, particularly with complex pipelines or large repositories.
  • Limited Offline Capabilities
    As a cloud-based service, Azure DevOps offers limited capabilities when offline access is needed.
  • Usability
    Some users find the interface to be less intuitive compared to other DevOps tools in the market, requiring additional training and adaptation.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Azure DevOps videos

+ Add

Introduction to Azure DevOps

More videos:

  • Review - Agile with Visual Studio Team Services
  • Review - The Top 5 BEST VSTs of 2018
  • Review - Visual Studio Team Services vs Team Foundation Server
  • Review - Should You Buy Purity VST still ? "Top 5 BEST VSTs of 2020"
  • Review - Azure DevOps Project, is it Worth it?
  • Review - Pull Requests in Azure DevOps
  • Review - Git with Visual Studio Team Services

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Azure DevOps and Optimizely)

Azure DevOps

Optimizely

Git
100 100%
Git
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Code Collaboration
100 100%
Code Collaboration
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Azure DevOps and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Azure DevOps and Optimizely

Azure DevOps Reviews

Top 7 GitHub Alternatives You Should Know (2024)
Azure DevOps is a cloud-based platform from Microsoft that offers a suite of tools and features for the entire software development lifecycle.
Source: snappify.com
Top 10 Most Popular Jenkins Alternatives for DevOps in 2024
Azure Pipelines tightly integrates with GitHub to display pipeline statuses in your PRs, run jobs automatically in response to repository events, and automatically deploy your projects. The solution is also extensible with custom tasks and integrations, making it a good fit for teams that need to retain Jenkins’ customization capabilities but want a managed service that’s...
Source: spacelift.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Azure DevOps seems to be more popular. It has been mentiond 99 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Azure DevOps mentions (99)

  • The Pain That Is GitHub Actions
    Although, I never saw a public announcement of this discontinuation, ADO is kind of abandoned AFAICT and even their landing page hints to use GitHub Enterprise instead [1]. [1] https://azure.microsoft.com/en-us/products/devops. - Source: Hacker News / about 2 months ago
  • Top 17 DevOps AI Tools [2025]
    Azure DevOps is a comprehensive set of tools and services provided by Microsoft. It is one of the most used DevOps AI tools when integrated with Azure’s AI and machine learning services. This integration enhances CI/CD processes, test automation, and infrastructure management. - Source: dev.to / about 2 months ago
  • Azure Container Instances vs Sliplane
    By default ACI deploys containers from a registry, which means if you want to setup a CI/CD pipeline, you need to configure some addional services like Azure Container Registry to store your images and Azure DevOps to build your images. - Source: dev.to / about 2 months ago
  • The Hidden Costs of Poor Code Quality: Why Testing Matters
    Microsoft's Azure DevOps team saw 80% fewer customer-reported bugs in 6 months with automated testing. - Source: dev.to / 7 months ago
  • Effective Software Development Workflow: From Idea to Delivery
    Azure DevOps: Comprehensive CI/CD by Microsoft for software delivery. - Source: dev.to / 7 months ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Azure DevOps and Optimizely, you can also consider the following products

Jenkins - Jenkins is an open-source continuous integration server with 300+ plugins to support all kinds of software development

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

CircleCI - CircleCI gives web developers powerful Continuous Integration and Deployment with easy setup and maintenance.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Travis CI - Simple, flexible, trustworthy CI/CD tools. Join hundreds of thousands who define tests and deployments in minutes, then scale up simply with parallel or multi-environment builds using Travis CI’s precision syntax—all with the developer in mind.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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