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Which is more popular?
Website, pricing, platforms and company facts side by side.
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|---|---|---|
| Website | keeping.com | pingbackapp.com |
| Pricing | ||
| Platforms | — | |
| Company | Startup from the United States · 1 - 9 employees · 2020 | Startup from the United Kingdom · 1 - 9 employees |
| Listed in |
In their own words, as submitted to SaaSHub.


Keeping is a shared inbox and helpdesk tool that lives inside Gmail, turning a shared mailbox like support@company(dot)com into a collaborative workspace where customer emails become trackable tickets with assignments, statuses, tags, and collision detection. It adds helpdesk power (templates,...
Never miss a customer again. When a plumber, electrician, or heating engineer misses a call, that job often goes to the next number on Google. Pingback fixes that. How it works The moment a call's missed, Pingback automatically texts the caller back — instead of them just ringing the next...
What each product offers, as listed by its team.


Walkthroughs and reviews on video.
DROP 2025 REVIEW | Keeping the Shot INTERESTING!
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Keeping and Pingback.
Keeping's answer
Small and medium sized businesses
Pingback's answer:
UK trade businesses — plumbers, electricians, heating engineers, and similar small or solo operators who lose jobs to missed calls while they're out on site.
Keeping's answer
Built in GCP (Google Cloud), with React, Elixir, and Phoenix.
Pingback's answer:
React and TypeScript on the frontend, Node.js/Express on the backend, Twilio for calls and SMS, Google Gemini for AI, and Stripe for billing.
Keeping's answer
Keeping was built to help teams manage customer support without leaving Gmail. It brings the structure of a help desk to shared inboxes, making it easier to assign, track, and respond to customer emails as a team.
Pingback's answer:
Pingback was built after seeing how often small UK trade businesses lose real work simply because they couldn't get to the phone in time — most callers who don't get through just ring the next number on Google rather than leaving a voicemail. It's being built directly alongside real trade businesses in beta, shaping the product from actual feedback rather than guesswork.
Pingback's answer:
Built specifically for UK trade businesses, not adapted from a generic US tool. It automatically handles UK compliance most competitors leave to you — GDPR-compliant call recording retention, SMS consent (STOP/START), and full ICO registration. Its AI also trains on the business's own website and uploaded documents, and never sends anything automatically — a human always reviews and sends the reply.
Pingback's answer:
Pingback is priced and built for small UK trade businesses specifically, not enterprise teams — honest, capped-usage pricing rather than per-seat enterprise costs. It bundles missed-call text-back, a unified inbox, AI lead analysis, invoicing, and review requests in one place, so there's no need to stitch together several separate tools.
Share your experience with using Keeping and Pingback. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


Are you a fan of Gmail? Or would you prefer to not have to log into a dedicated tool to answer support requests? If it’s the latter, then Keeping might be for you. Keeping works by turning Gmail into a fully featured...
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Auto SMS reply to every missed call. UK tradespeople recover lost jobs automatically. Start free.
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Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community
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Podium helps your business get more customer reviews, manage customer feedback, customer interaction, and online review management from one software.
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