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Hotjar VS Rows

Compare Hotjar VS Rows and see what are their differences

Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Rating
2.3 · 8 reviews
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Alternatives Is it good?
Rows

The spreadsheet where teams work faster

Rating
0 reviews
Alternatives Is it good?
Measure.sh
Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Rows should be more popular than Hotjar. It has been mentioned 24 times since March 2021.

social mentions
13 vs 24
Web Analytics popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Hotjar
Rows
Website hotjar.com rows.com
Pricing
Freemium Free trial €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps) Official pricing
Official pricing
Company Startup from Malta · 2014 Startup from Germany · 10 - 19 employees · 2016
Listed in
Marketing Marketing Analytics Web Analytics User Monitoring Heatmaps User Experience Customer Feedback Surveys +5
Spreadsheets Spreadsheets As A Backend No Code Productivity Web App Project Management +3

About Hotjar and Rows

In their own words, as submitted to SaaSHub.

Hotjar
Rows

Hotjar's product experience insights make it easy to understand what users are really doing on your site. Visualize behavior on your site with Heatmaps Eliminate guesswork with user Recordings Understand the reasons behind behavior with Surveys and Incoming Feedback

Read more about Hotjar

Slick design. Built-in integrations. Revolutionary sharing. Rows reinvented spreadsheets so teams do more, crazy fast.

Read more about Rows

Features and specs

What each product offers, as listed by its team.

Hotjar 4 features
Rows 5 features
  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.
  • User-Friendly Interface
    Rows provides an intuitive and easy-to-use spreadsheet interface that is accessible for users of all skill levels, from beginners to advanced.
  • Integration Capabilities
    Supports a variety of integrations with other software services and APIs, allowing for seamless data import and export.
  • Real-Time Collaboration
    Allows multiple users to work on the same spreadsheet simultaneously, enhancing team productivity and ensuring everyone has the latest information.
  • Customization and Automation
    Offers powerful automation features and the ability to write custom scripts, which can save time and reduce manual errors.
  • Template Library
    Provides a rich library of pre-designed templates that can help users quickly get started on common business tasks.

Possible disadvantages

  • Learning Curve
    While user-friendly, more advanced features and scripting capabilities may require a significant learning curve for new users.
  • Limited Offline Functionality
    Primarily a cloud-based tool, which means it relies heavily on internet connection and offers limited offline functionality.
  • Pricing
    The cost of premium features or larger scale deployments can be high, which may not be affordable for small businesses or individual users.
  • Dependency on Integrations
    Heavily reliant on third-party integrations, which means any issues or changes in connected services can impact Rows' functionality.
  • Security Concerns
    As with any cloud-based service, there may be concerns about data security and privacy, especially for sensitive or confidential information.

Analysis

An editorial look at what each product does well and who it suits.

Hotjar
Rows

Overall verdict

  • Overall, Hotjar is considered a good tool for businesses looking to gain deeper insights into user behavior and enhance their websites based on real user data. It offers a combination of qualitative and quantitative analytics which adds a significant advantage for understanding key user interaction points.

Why this product is good

  • Hotjar is a popular analytics tool that provides heatmaps, session recordings, and surveys to help businesses understand user behavior on their websites. It is praised for its ease of use, intuitive interface, and comprehensive features that offer valuable insights into how users interact with a site. Additionally, it enables businesses to collect direct feedback from users, helping to identify areas for improvement and optimize user experience.

Recommended for

    Hotjar is recommended for small to medium-sized businesses, eCommerce sites, and startups looking to improve their website's user experience. It is also suitable for UX/UI designers and product managers who want detailed analytics without the complexity of larger enterprise-level tools. However, larger organizations may want to consider more robust analytics platforms that can handle and analyze larger volumes of data.

Overall verdict

  • Yes, Rows is considered a good tool, especially for those who need a blend of traditional spreadsheet capabilities enhanced with modern, cloud-based functionalities. Its powerful integration options and user-friendly interface make it a compelling choice for data-driven organizations.

Why this product is good

  • Rows (rows.com) is a spreadsheet tool that stands out due to its modern approach to data management and collaboration. It combines the familiarity of spreadsheet functionalities with powerful integrations and automation features. Users appreciate its ability to pull in data from various API services without requiring advanced technical skills, making it easier for teams to manage and analyze data collaboratively. The interface is intuitive and designed for seamless teamwork, enabling real-time updates and sharing capabilities.

Recommended for

  • Data analysts seeking a more intuitive way to integrate and analyze data.
  • Small businesses looking to streamline reporting and data-driven decision-making processes.
  • Teams that require collaborative and real-time updates on shared projects.
  • Individuals who are familiar with spreadsheet interfaces but lack advanced programming skills and need easy API integrations.

Videos

Walkthroughs and reviews on video.

Hotjar 4 videos + Add
Rows 3 videos + Add

What is Hotjar?

More videos

  • - Invision prize Hotjar's straightforward, shareable insights
  • - Why you should be using Hotjar Analytics
  • - Google Analytics vs. Hotjar - Which one should you use?

Welcome to Rows

More videos

  • - The Truth about Barbell Rows (AVOID MISTAKES!)
  • - 9/21/21 bentover rows review

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Hotjar
Rows
100% 100%
Web Analytics
0% 0%
0% 0%
Spreadsheets
100% 100%
100% 100%
Heatmaps
0% 0%
0% 0%
Productivity
100% 100%

User comments

Share your experience with using Hotjar and Rows. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Hotjar 2.3 · 8 reviews
Rows no reviews yet
  • 7 Best Product Discovery Tools for High-Growth B2B SaaS Teams (2026)
    www.laneapp.co · Jan 2026

    Hotjar is a behavioral analytics tool that provides heatmaps and session recordings. In the discovery process, it acts as the "eyes," showing where users get stuck, click out of frustration, or ignore a new feature...

  • 10 Best Mixpanel Alternatives for Product Analytics in 2024
    clickup.com · Oct 2024

    Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar...

  • Love it
    SaaSHub review
    · Oct 2024

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and...

View more

  • The best no-code tools for sales teams
    www.nocode.tech · Jul 2023

    You can bring your data to life. With Rows, you can jazz up your spreadsheets with slick charts, images, audio and even interactive features such as buttons and checkboxes. What’s more, you can share your spreadsheets...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Hotjar 13 mentions
Rows 24 mentions

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Alternatives to Hotjar and Rows

When comparing Hotjar and Rows, you can also consider the following products.

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