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Zendesk VS Optimizely

Compare Zendesk VS Optimizely and see what are their differences

BoldDesk
Premium Customer Service Software to manage your customer support. Manage support email, publish self-help articles, and automate repetitive tasks. featured
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Zendesk logo Zendesk

Zendesk is a beautiful, lightweight help-desk solution.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Zendesk Landing page
    Landing page //
    2024-05-06
  • Optimizely Landing page
    Landing page //
    2023-10-04

Zendesk features and specs

  • User-Friendly Interface
    Zendesk offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical expertise. This reduces the learning curve and increases efficiency.
  • Multi-Channel Support
    Zendesk supports various customer interaction channels, including email, chat, phone, and social media. This allows businesses to provide consistent support across multiple platforms.
  • Customizability
    The platform is highly customizable with options to create custom workflows, automate repetitive tasks, and integrate with a wide range of third-party applications.
  • Robust Reporting and Analytics
    Zendesk offers powerful reporting and analytics tools, enabling businesses to track key performance metrics, analyze customer interactions, and make data-driven decisions.
  • Scalability
    The platform is designed to grow with your business, offering various tiers of service and options that cater to both small businesses and large enterprises.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Zendesk videos

+ Add

Zendesk Overview Demo

More videos:

  • Review - Introduction to Zendesk Support (for beginners)
  • Review - Zendesk Review
  • Review - ZenDesk vs FreshDesk - Which One Is Better?
  • Review - Zendesk Review: Customer Service Made Easier
  • Review - Zendesk Review
  • Review - Ultimate Zendesk Review 2024 | What Does It Do? [1/10]

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Zendesk and Optimizely)

Zendesk

Optimizely

Customer Support
100 100%
Customer Support
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Help Desk
100 100%
Help Desk
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Zendesk and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zendesk and Optimizely

Zendesk Reviews

  1. stu14
    Clunky & awful customer service

    Would give them 0/5 if I could!

    🏁 Competitors: HubSpot, Freshdesk
    👎 Cons:    Customer support|Ux/ui|Limited features
10 Best Freshdesk Alternatives for Businesses in 2024
Zendesk is a robust customer support software suitable for enterprise companies. It is a customer service and engagement platform that provides various tools and software solutions to help businesses manage customer support, interactions, and relationships.
Source: www.bolddesk.com
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Zendesk is a great customer satisfaction software for enterprise, but there could be better options for small businesses. If you have a small business or want something a bit more personal, then our breakdown of the best Zendesk alternatives can help you find the right software for you.
Source: www.helpscout.com
9 Best ManyChat Alternatives & Competitors in 2024
Zendesk is the second-largest live chat technology company by market share. This ManyChat competitor offers one of the most diverse ranges of features and one of the largest selections of languages to choose from. It also provides integrations with Salesforce and Microsoft Teams for easier connectivity between software if your company is already using these systems.
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Companies choose Zendesk over Freshdesk because Zendesk is a trusted solution and an authority in customer service software. Our software is CX-centered and we understand what it takes to deliver an exceptional and personalized customer experience. Our Zendesk vs. Freshdesk page provides deeper information about how they compare.
Source: www.zendesk.com
Best 25 Software Documentation Tools 2023
Zendesk is a cloud-based knowledge management and self-service help center software that allows teams to create, organize, and share documentation and knowledge base articles for customer support.
Source: www.uphint.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Zendesk seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Zendesk mentions (7)

  • The Ultimate Guide to Building Internal Tools in 2024
    Popular solutions ****include Zendesk and Help Scout. - Source: dev.to / over 1 year ago
  • is this scam
    That's not a reddit a url. zendesk.com is the url, whatever the hell that is. Source: about 2 years ago
  • [HELP] Can't log in to upload SSL due to expired SSL
    Had my new SSL delivered at around the same time as my old one expired and now I can't log in due to it having expired. Is there an alternative URL I can get to, to log in? I've tried zendesk.com and hoped for a backend route through there but no cigar. Source: over 2 years ago
  • Special trick to get support for battery replacement ?
    Seven hours later and I have still not received a new email from "BOOXHelp help@boox.com via zendesk.com" (or other boox/onyx email). The last human-generated email I got from there was two days ago (Wed, Aug 31, 3:15 PM). Source: over 2 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: almost 3 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Zendesk and Optimizely, you can also consider the following products

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

LiveAgent - LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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