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Google Analytics VS Zendesk

Compare Google Analytics VS Zendesk and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Zendesk logo Zendesk

Zendesk is a beautiful, lightweight help-desk solution.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Zendesk Landing page
    Landing page //
    2024-05-06

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Zendesk features and specs

  • User-Friendly Interface
    Zendesk offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical expertise. This reduces the learning curve and increases efficiency.
  • Multi-Channel Support
    Zendesk supports various customer interaction channels, including email, chat, phone, and social media. This allows businesses to provide consistent support across multiple platforms.
  • Customizability
    The platform is highly customizable with options to create custom workflows, automate repetitive tasks, and integrate with a wide range of third-party applications.
  • Robust Reporting and Analytics
    Zendesk offers powerful reporting and analytics tools, enabling businesses to track key performance metrics, analyze customer interactions, and make data-driven decisions.
  • Scalability
    The platform is designed to grow with your business, offering various tiers of service and options that cater to both small businesses and large enterprises.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Zendesk videos

+ Add

Zendesk Overview Demo

More videos:

  • Review - Introduction to Zendesk Support (for beginners)
  • Review - Zendesk Review
  • Review - ZenDesk vs FreshDesk - Which One Is Better?
  • Review - Zendesk Review: Customer Service Made Easier
  • Review - Zendesk Review
  • Review - Ultimate Zendesk Review 2024 | What Does It Do? [1/10]

Category Popularity

0-100% (relative to Google Analytics and Zendesk)

Google Analytics

Zendesk

Analytics
100 100%
Analytics
0% 0
Customer Support
0 0%
Customer Support
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Help Desk
0 0%
Help Desk
100% 100

User comments

Share your experience with using Google Analytics and Zendesk. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Zendesk

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Zendesk Reviews

  1. stu14
    Clunky & awful customer service

    Would give them 0/5 if I could!

    🏁 Competitors: HubSpot, Freshdesk
    👎 Cons:    Customer support|Ux/ui|Limited features
10 Best Freshdesk Alternatives for Businesses in 2024
Zendesk is a robust customer support software suitable for enterprise companies. It is a customer service and engagement platform that provides various tools and software solutions to help businesses manage customer support, interactions, and relationships.
Source: www.bolddesk.com
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Zendesk is a great customer satisfaction software for enterprise, but there could be better options for small businesses. If you have a small business or want something a bit more personal, then our breakdown of the best Zendesk alternatives can help you find the right software for you.
Source: www.helpscout.com
9 Best ManyChat Alternatives & Competitors in 2024
Zendesk is the second-largest live chat technology company by market share. This ManyChat competitor offers one of the most diverse ranges of features and one of the largest selections of languages to choose from. It also provides integrations with Salesforce and Microsoft Teams for easier connectivity between software if your company is already using these systems.
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Companies choose Zendesk over Freshdesk because Zendesk is a trusted solution and an authority in customer service software. Our software is CX-centered and we understand what it takes to deliver an exceptional and personalized customer experience. Our Zendesk vs. Freshdesk page provides deeper information about how they compare.
Source: www.zendesk.com
Best 25 Software Documentation Tools 2023
Zendesk is a cloud-based knowledge management and self-service help center software that allows teams to create, organize, and share documentation and knowledge base articles for customer support.
Source: www.uphint.com

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Zendesk. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: over 1 year ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: over 1 year ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Zendesk mentions (7)

  • The Ultimate Guide to Building Internal Tools in 2024
    Popular solutions ****include Zendesk and Help Scout. - Source: dev.to / over 1 year ago
  • is this scam
    That's not a reddit a url. zendesk.com is the url, whatever the hell that is. Source: about 2 years ago
  • [HELP] Can't log in to upload SSL due to expired SSL
    Had my new SSL delivered at around the same time as my old one expired and now I can't log in due to it having expired. Is there an alternative URL I can get to, to log in? I've tried zendesk.com and hoped for a backend route through there but no cigar. Source: over 2 years ago
  • Special trick to get support for battery replacement ?
    Seven hours later and I have still not received a new email from "BOOXHelp help@boox.com via zendesk.com" (or other boox/onyx email). The last human-generated email I got from there was two days ago (Wed, Aug 31, 3:15 PM). Source: over 2 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: almost 3 years ago
View more

What are some alternatives?

When comparing Google Analytics and Zendesk, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

LiveAgent - LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

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