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WebTrack 360 VS Smartlook

Compare WebTrack 360 VS Smartlook and see what are their differences

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WebTrack 360 logo WebTrack 360

Streamline your business with powerful analytics platform using Web Track 360. This innovative software goes beyond basic website analytics.

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • WebTrack 360
    Image date //
    2024-08-01
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

WebTrack 360 features and specs

  • Comprehensive Analytics
    WebTrack 360 offers detailed analytics, allowing users to track interactions and user behavior comprehensively, providing valuable insights into website performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface. This makes it accessible for users with varying levels of technical expertise, simplifying navigation and functionality.
  • Real-Time Tracking
    WebTrack 360 provides real-time tracking capabilities, enabling users to monitor website activity as it happens and respond quickly to changes or issues.
  • Customizable Dashboards
    Users can customize dashboards to focus on the metrics most important to their business, tailoring their experience and enhancing productivity.
  • Integration Capabilities
    The platform supports integration with other tools and platforms, providing a cohesive and streamlined experience for users managing multiple systems.

Possible disadvantages of WebTrack 360

  • Pricing Model
    The cost of using WebTrack 360 may be higher compared to competitors, which could be a barrier for small businesses or individuals with limited budgets.
  • Complex Setup Process
    Initial setup can be complex, requiring time and resources to configure the platform to align with specific business needs and objectives.
  • Limited Free Features
    The free version of WebTrack 360 offers limited functionality, which may not meet the needs of users looking to explore its features without financial commitment.
  • Customer Support
    Some users report that customer support can be slow to respond, potentially delaying troubleshooting and problem resolution.
  • Learning Curve
    Despite its user-friendly interface, some advanced features have a steep learning curve, requiring time for users to fully leverage all available tools.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

WebTrack 360 videos

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Smartlook videos

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Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to WebTrack 360 and Smartlook)

WebTrack 360

Smartlook

Web Analytics
5 5%
Web Analytics
95% 95
Analytics
6 6%
Analytics
94% 94
Heatmaps
8 8%
Heatmaps
92% 92
Website Analytics
100 100%
Website Analytics
0% 0

Questions and Answers

As answered by people managing WebTrack 360 and Smartlook.

What makes your product unique?

WebTrack 360's answer

WebTrack 360 offers a range of features including Goal Tracking, Visitor Analysis, Real-Time Tracking, Heatmaps, Session Replays, and Team Collaboration, providing comprehensive insights into website performance.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WebTrack 360 and Smartlook

WebTrack 360 Reviews

We have no reviews of WebTrack 360 yet.
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Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WebTrack 360 mentions (0)

We have not tracked any mentions of WebTrack 360 yet. Tracking of WebTrack 360 recommendations started around Aug 2024.

Smartlook mentions (2)

What are some alternatives?

When comparing WebTrack 360 and Smartlook, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Mouseflow - Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

LiveSession - LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

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