Best Website Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Matomo is an open-source web analytics platform

Open Source

The privacy-first Google Analytics alternative located in Europe.

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Simple, trustworthy website analytics (finally)

Open Source $14.0 / Monthly (100,000 Pageviews)

Enterprise analytics for your marketing.

A simple and open-source own your website analytics.

Open Source

Mixpanel is the most advanced analytics platform in the world for mobile & web.

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Open Source freemium

Chat with your analytics

A fair alternative to common web analytics tools

Open Source

Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix...

Open Source