Software Alternatives, Accelerators & Startups

Smartlook VS Valuecase

Compare Smartlook VS Valuecase and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Valuecase logo Valuecase

Valuecase helps B2B teams close deals and onboard customers faster in one collaborative, customer-facing workspace.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Valuecase main space
    main space //
    2026-08-04
  • Valuecase Activity
    Activity //
    2026-08-04
  • Valuecase Activity2
    Activity2 //
    2026-08-04

Valuecase is the best way to collaborate with your B2B customers โ€“ built to shorten the time it takes to close and onboard a new customer.

It replaces email chains, manual task lists, and clunky SharePoints with a single branded workspace โ€“ shared with your customer, tracked, and easy to use.

Pre-sale, your team shares proposals, case studies, and action plans in a digital sales room. Post-sale, it's where you orchestrate the onboarding โ€“ plans, intake forms, content, and progress in one place. AI handles the reminders and flags what's stuck.

500+ revenue teams at software and services companies use Valuecase to close & onboard their customers up to 50% faster.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

Valuecase features and specs

  • Interactive Digital Sales Rooms
    Valuecase enables sales teams to create branded, interactive digital spaces where buyers and sellers can collaborate throughout the deal cycle, sharing content, next steps, and resources in one centralized location.
  • Mutual Action Plans
    The platform offers robust mutual action plan (MAP) functionality that helps align sales reps and buyers on timelines, tasks, and responsibilities, which can improve deal visibility and reduce sales cycle friction.
  • CRM Integration
    Valuecase integrates with popular CRM systems like HubSpot and Salesforce, allowing sales teams to sync data and maintain a consistent workflow without needing to switch between multiple tools constantly.
  • Template Library and Customization
    Users can access pre-built templates for various sales scenarios (onboarding, proposals, etc.) and customize them to match their branding, which can save time when setting up new deal rooms.
  • Buyer Engagement Analytics
    The tool provides visibility into buyer engagement, showing sales reps which content is being viewed and by whom, helping teams prioritize follow-ups and tailor their approach based on actual buyer interest.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Valuecase videos

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Category Popularity

0-100% (relative to Smartlook and Valuecase)
Web Analytics
100 100%
0% 0
Sales Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Onboarding Software
0 0%
100% 100

Questions & Answers

As answered by people managing Smartlook and Valuecase.

Why should a person choose your product over its competitors?

Valuecase's answer:

Valuecase is purpose-built for external customer collaboration. Compared with email, SharePoint or internal project management tools, it gives customers a polished, easy-to-use portal while providing internal teams with templates, automation and portfolio-wide visibility. Unlike platforms focused exclusively on either digital sales rooms or onboarding, Valuecase supports both stages of the customer journey. It offers unlimited customer viewers and Spaces, extensive branding, CRM integrations, an AI Agent and MCP, as well as hands-on implementation support. Valuecase is also ISO 27001-certified, GDPR-compliant and hosted on AWS in Germany.

What makes your product unique?

Valuecase's answer:

Valuecase brings the entire B2B customer journey into one branded, collaborative workspaceโ€”from digital sales rooms before signature to customer onboarding after it. Teams can combine content, mutual action plans, tasks, forms, chat and progress tracking in a single Space. Templates, CRM integrations, automation and AI make every process scalable and personalised, while customers can participate without creating an account. Valuecase also provides central visibility into engagement, progress and outstanding actions across all customer Spaces.

How would you describe the primary audience of your product?

Valuecase's answer:

Valuecase is designed for B2B revenue and customer teamsโ€”particularly Sales, Customer Success, Onboarding and Implementation teams at SaaS, technology and service businesses. It is especially valuable when deals or onboarding projects involve multiple stakeholders, shared content and data, deadlines, approvals or regular follow-ups. Valuecase serves organisations ranging from fast-growing startups and mid-market businesses to global enterprises, and is currently used by more than 500 B2B companies.

What's the story behind your product?

Valuecase's answer:

Valuecase was founded in Hamburg in 2021 by Dr Jan Niklas Wick and Lennart Prange. The idea came from a simple frustration: while B2C companies had made buying fast and intuitive, B2B customer journeys still depended on PDFs, spreadsheets, scattered links and endless email chains. The founders set out to create a buyer-centric digital workspace that would make collaboration between B2B companies and their customers more seamless. Valuecase initially focused on digital sales rooms and subsequently expanded across the customer journey into onboarding and implementation. In 2022, the company raised โ‚ฌ3.5 million from Picus Capital, XAnge, 10x Founders and experienced angel investors. Today, more than 500 B2B companies use Valuecase.

Which are the primary technologies used for building your product?

Valuecase's answer:

Valuecase uses an end-to-end TypeScript stack. The frontend is built with React and Tailwind CSS, while the backend uses NestJS and Node.js with PostgreSQL as the primary database. The platform is hosted on AWS in Germany. Its AI capabilities use modern LLM-based agent technology and the Model Context Protocol (MCP) to connect Valuecase with tools such as ChatGPT, Claude and Cursor.

Who are some of the biggest customers of your product?

Valuecase's answer:

  • Deutsche Bahn
  • The Access Group
  • team.blue
  • Usercentrics
  • Welcome to the Jungle
  • WorkMotion
  • Visit Group

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Valuecase

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Valuecase Reviews

15 Best Digital Sales Room Software: Side-by-Side Comparison & FAQs
Valuecase streamlines the sales process by organizing documents, mutual action plans, and commercials into a single, accessible space. It supports the entire sales journey, from initial contact to onboarding and beyond, helping prospects move faster and keeping sellers informed about opportunity progress.
Source: www.flowla.com

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Valuecase mentions (0)

We have not tracked any mentions of Valuecase yet. Tracking of Valuecase recommendations started around Aug 2026.

What are some alternatives?

When comparing Smartlook and Valuecase, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Dock.us - Sales deal rooms, onboarding plans, and client portals that customers love.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Arrows - Collaborative onboarding for high-touch customers

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Trumpet - Postcards to the President