Software Alternatives, Accelerators & Startups

Smartlook VS ScreenCloud

Compare Smartlook VS ScreenCloud and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

ScreenCloud logo ScreenCloud

Turn any screen into a powerful communication channel. ScreenCloud is the top-rated digital signage OS that securely displays metrics, news, and media on TVs. Seamlessly integrates with 90+ apps like Teams & Power BI.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the โ€œwhysโ€ behind usersโ€™ actions โ€” why do users churn, or why arenโ€™t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • ScreenCloud ScreenCloud digital signage home page
    ScreenCloud digital signage home page //
    2026-02-11
  • ScreenCloud ScreenCloud digital signage for enterprise
    ScreenCloud digital signage for enterprise //
    2026-02-11

ScreenCloud is a popular digital signage operating system, helping over 10,000 organizations communicate better by turning their screens into powerful, connected digital channels.

With 80% of the workforce having no access to work devices, communication needs to adapt. Emails get ignored, and chat apps are noisy. ScreenCloud cuts through the clutter by visualizing your most important metrics, internal news, and media on the screens your employees already look atโ€”whether they are in a corporate office, a factory floor, a retail store, or a staff breakroom.

Why ScreenCloud is the #1 Choice for Modern Teams:

Hardware Agnostic: ScreenCloud works on almost any device, from consumer-grade Chromeboxes to professional media players and System-on-Chip (SoC) displays.

90+ Native Integrations: ScreenCloud offers the market's strongest app ecosystem. Securely connect the tools you already use, including Microsoft Teams, Power BI, Slack, Google Slides, Salesforce, SharePoint, and Instagram. Show live data dashboards and social feeds without manual updates.

Enterprise-Grade Security: Built for IT teams who demand compliance. We offer SOC2 Type II compliance, Single Sign-On (SSO), audit logs, and granular user permissions, making it safe to display sensitive internal data.

Centralized Management: Control one screen or ten thousand from a single cloud-based dashboard. Schedule content, manage distinct playlists for different locations, and monitor screen health remotely.

Developer Friendly: Use our GraphQL API to build custom integrations or trigger content based on external events (e.g., fire alarms or sales milestones).

From improving employee engagement and safety awareness to modernizing lobby experiences, ScreenCloud is the easiest way to put the right information in front of the right people at the right time. Join global industry leaders who trust ScreenCloud to power their screens.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.
  • Session Recordings
    Smartlook provides detailed session recordings for mobile apps, allowing teams to watch real user interactions, see exactly how users navigate through the app, and identify usability issues or friction points in the user experience.
  • Heatmaps for Mobile
    The platform offers touch heatmaps specifically designed for mobile apps, helping teams visualize where users tap, scroll, and interact most frequently, enabling data-driven UI/UX design decisions.
  • Event-Based Analytics
    Smartlook allows you to track custom events and user actions without requiring extensive coding, making it easier to monitor funnels, conversions, and key user behaviors within the mobile app.
  • Crash and Anomaly Detection
    The tool helps identify crashes and anomalies by linking session recordings to error events, enabling developers to see exactly what the user was doing before a crash occurred, which significantly speeds up debugging and issue resolution.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.
  • Privacy and Compliance Concerns
    Capturing session recordings on mobile apps raises significant privacy concerns. Teams must carefully configure data masking and ensure compliance with GDPR, CCPA, and app store privacy policies, which adds complexity to implementation.
  • Data Sampling at Scale
    For apps with high traffic volumes, Smartlook may sample data rather than capturing every session, which means some user interactions could be missed and analytics may not represent the full picture of user behavior.
  • Learning Curve for Advanced Features
    While basic session playback is straightforward, setting up advanced features like custom event tracking, funnel analysis, and proper data filtering requires technical knowledge and time investment, which can slow down initial adoption.

ScreenCloud features and specs

  • Ease of Use
    ScreenCloud has a user-friendly interface that makes it simple for both tech-savvy users and novices to navigate and manage digital signage.
  • Security
    ScreenCloud adheres to industry-standard security practices, which include data encryption and secure access controls, ensuring that your content is protected.
  • Scalability
    The platform is designed to scale easily, making it a good fit for businesses of all sizes, from small startups to large enterprises.
  • Integration Capabilities
    ScreenCloud integrates with a variety of third-party applications and tools, like Google Workspace, Slack, and intranet platforms, which enhances its functionality.
  • Versatility
    The platform supports a wide range of media formats and can be used across various devices, including smart TVs, tablets, and desktop computers.
  • Cloud-Based
    Being a cloud-based solution, ScreenCloud allows for easy updates and real-time content management from any location.
  • Proprietary Media Players
    Power your displays with our high performance media players for best in class security and 99% glitch free operation.

Possible disadvantages of ScreenCloud

  • Cost
    While ScreenCloud offers a range of pricing plans, some users may find it relatively expensive compared to other digital signage solutions.
  • Internet Dependency
    As a cloud-based service, ScreenCloud requires a reliable internet connection for optimal performance, which can be a limitation in areas with poor connectivity.
  • Limited Offline Functionality
    Although ScreenCloud offers some offline functionality, its capabilities are significantly reduced when not connected to the internet.
  • Learning Curve for Advanced Features
    While basic usage is straightforward, leveraging advanced features and integrations may require additional time and effort to learn and utilize effectively.
  • Support Response Time
    Some users have reported longer-than-expected response times from customer support, which can be a drawback when urgent issues arise.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Analysis of ScreenCloud

Overall verdict

  • Yes, ScreenCloud is considered a good choice for digital signage needs due to its versatility, ease of use, and robust feature set. It provides excellent value for businesses of all sizes looking to enhance their communication and engagement through digital displays.

Why this product is good

  • ScreenCloud is highly regarded for its user-friendly digital signage solutions that allow businesses and organizations to easily display content on screens. Its cloud-based platform offers seamless integration with various apps and services, making it a flexible and powerful tool for creating engaging digital displays. Users appreciate its intuitive interface, reliable performance, and the ability to manage screens remotely from anywhere.

Recommended for

    ScreenCloud is recommended for businesses, educational institutions, and organizations that need to display dynamic content across multiple locations. It's well-suited for marketing teams, communication departments, and IT managers who require a scalable solution to manage digital signage networks efficiently.

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

ScreenCloud videos

ScreenCloud Digital Signage Product Demo

More videos:

  • Tutorial - How to set screen operating hours

Category Popularity

0-100% (relative to Smartlook and ScreenCloud)
Web Analytics
100 100%
0% 0
Digital Signage
0 0%
100% 100
Analytics
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Smartlook and ScreenCloud.

What makes your product unique?

ScreenCloud's answer:

Powered by our custom built OS, ScreenCloud is a hardware agnostic digital signage CMS platform that allows teams to manage content from anywhere. Offering remote device management, enterprise grade security and the best user experiences via our dashboard, ScreenCloud is the industry leading digital signage solution.

Why should a person choose your product over its competitors?

ScreenCloud's answer:

ScreenCloud features remote device management (RDM), a choice of professional hardware players including PIXI - currently the lowest priced digital signage player on the market, and cutting edge digital signage apps and tools including our Quick Post app. No more headaches creating content - simply add your text and images and Quick Post does the rest for you.

How would you describe the primary audience of your product?

ScreenCloud's answer:

ScreenCloud is the digital signage choice of over 10,000 businesses worldwide. We power screens from single use retail or offices, through to some of the biggest global enterprise customers. ScreenCloud is built for IT professionals and communications teams who want the easiest to use and most powerful signage solution for their budget.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and ScreenCloud

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale planโ€”which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

ScreenCloud Reviews

  1. ScreenCloud has been a reliable solution for managing digital signage. I like how easy it is to display dashboards, news, and media across screens while integrating smoothly with other tools and services.


Top 5 Digital Signage Software for Small Businesses and SMBs
However, as with any platform, ScreenCloud is not without its drawbacks. Some users have reported occasional software glitches, which, while generally minor, can cause inconvenience. Additionally, while ScreenCloud offers a variety of features, there may be limitations in the extent of content customization compared to other platforms. Businesses seeking more advanced...
Top 15 Best TelemetryTV Alternatives In 2022
The remote digital and screen management platform called ScreenCloud Digital Signage is utilised to make the screenโ€™s most accessible display content simpler. It is a straightforward digital signage platform that enables users to boost corporate productivity, customer engagement, and sales. It may be used with any screen, TV, or gadget with ease. It can establish and...
Source: gokicker.com
10+ Best Digital Signage Software [Top Selective For 2022]
ScreenCloud is barrier-free digital signage software that drives engagement, productivity, and sales with digital signage. It ensures enterprise-grade security and easy content management. It supports and securely shows various dashboards from different applications.

Social recommendations and mentions

Based on our record, ScreenCloud should be more popular than Smartlook. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

ScreenCloud mentions (4)

  • Digital signage in food service lines
    Https://screencloud.com and a firestick. Source: about 4 years ago
  • Looking for a digital signage software with alerts and notifications
    In search of a program like ScreenCloud that allows you to display messages, alerts, weather, time, etc. But also allows you to set alarms to indicate start/break times and interrupts the regular flow of information on the screen to display a message and play audio before returning to the regular display playlist. Source: almost 5 years ago
  • I'd like to make a media distribution cloud-based webapp with a hardware/software ending that can display it on TV. Would you help me finding all i need?
    I'd love to progress the product into something like this: Screencloud which has its app on every app store available for TVs. Source: about 5 years ago
  • Looking for a FireStick app (or apps) which will allow me use a firestick as an external monitor for presentations over WiFi *WITHOUT INSTALLING ANYTHING ON THE WIN/MAC DEVICES*
    Screencloud has a free trial @ https://screen.cloud/ but it's only 14 days and it's 60 dollars a month, not sure if you can find another app like it but it would definitely do the job. Source: about 5 years ago

What are some alternatives?

When comparing Smartlook and ScreenCloud, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Zeetaminds - Zeetaminds offers cloud based digital signage software with live social media integration.ย 

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Embed Signage - Multi-platform Digital Signage Software that's quick to learn and powerful to use. Packed with features, simple to use and wide range of device platform support. A better way to manage your Digital Signage.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

PDComms Tool - Digital Signage